We want to make shopping online better for everyone. 

We're a UK tech scaleup with retail customers around the world. 

Our software can be live within weeks. 

We consistently drive 10-80X ROI for our customers. 

The story so far

Today, Hullabalook is growing rapidly, powering shopping experiences for retailers in multiple industries, across many continents.

We are a collection of data experts, UX creatives, and hardcore software engineers lead by our Founding Team, Bryony & Barny. Headquartered in London since 2016, we are backed by some of the best known VCs in Europe. 

Our mission is to reinvent retail; building technology that shoppers love using, that also delivers revenue generating experiences for retailers.

We believe that the best technology can be used by anyone, at any time, in any place. Great technology shouldn’t be available to the lucky few, and it shouldn’t be packaged up with lots of buzzwords and black box algorithms.

We are unashamedly geeky, and proudly focused on building long-term relationships with our customers.

Meet the team