If you’re reading this, then you’re probably a retailer looking to sell more appliances online. Welcome - you’re in the right place.
Before we explain how Hullabalook’s software can significantly increase attach and conversion rates, let’s introduce ourselves.
We are experts in delivering incredibly quick, engaging storefront experiences for retailers. Retailers who sell appliances invest in our technology because they trust that we will help make them money. But specifically, they usually want to:
In this blog, we explore these topics, the challenges associated with them and Hullabalook’s approach to solving them.
Appliances are very functional, transactional purchases. A large majority of shoppers search for an appliance via Google shopping, and click on the cheapest option. When this happens, the PDP instantly becomes your main store window and your best opportunity to cross-sell.
A lot of retailers include a carousel of ‘you may also like…’ product recommendations (or bundles) on their PDPs, with the aim of increasing attach. These bundles are often based on generalised user data (such as age, gender, location) - they’re not personalised.
These bundles also make it really difficult to visualise any additional products alongside the seed product, because there’s no visual aid.
Hullabalook’s Visual Bundles solves this problem. Our bundles are automatically generated within a lifestyle image. They feature the seed product, plus some additional products with closely matching attributes (e.g brand, colour, price). For context, I’m going to use this Trail Appliances refrigerator PDP as an example:
As you can see, I’ve clicked on a Samsung silver refrigerator. Hullabalook’s technology has generated a bundle featuring a Samsung oven and dishwasher, at similar price points, spec and colour. I can visualise the products together and interact with the bundle by swapping in any alternative products. Once I'm happy, I can add everything to my basket.
Retailers who have implemented Visual Bundles typically see a 2X uplift in attach rate. Trust us, they really work.
One of the most annoying things about shopping for multiple appliance products is having to dip in and out of several product pages to check spec and size, while mentally visualising how they’ll all look together at home. Introducing Kitchen Builder - powered by Hullabalook’s Room Creator - live on Trail Appliances’ site.
Hullabalook’s technology has loaded Trail Appliances’ product catalogue on this single page. Instantly, exposure to the wider catalogue has hugely increased. I can navigate seamlessly across multiple categories, and add products to my kitchen canvas.
The cool stuff happens when I start interacting with the page. Hullabalook’s smart grid technology reacts instantly to my behaviour, ensuring that I always see the most relevant products (according to my preferences) at the top of the grid.
So, for example, because I clicked on a black KitchenAid oven, the Kitchen Builder will show me other black, KitchenAid products at the top of the grid.
The logic is: if we make it easy for shoppers to find and buy products they actually want, they will be more likely to make a purchase. Well, good news - it works. Retailers who implement Room Creator increase AOV by 1.63X.
Appliance retailers often generate revenue streams from advertising and product promotion. More often than not, this is achieved through ad space, but Hullabalook experiences can also act as an additional supplier monetisation channel.
How does this work?
We can add sponsored ads or banners within the product grid
We can include ‘most frequently viewed’ product slots
We can initialise a Hullabalook experience on a specific brand
Hullabalook builds technology to make shopping online easier for shoppers, and more profitable for retailers. Our technology is architected with this in mind, so you can rest assured that implementing any Hullabalook product on your site will result in better user experience, higher conversion rates and happier customers.
Interested in learning more about our technology? Book a demo or complete the form below and our team will get in touch.