Hullabalook are delighted to announce that The Roost, the curated home furnishings retailer, has launched our new AI product swap experience on its website.
Shoppers investigating a particular product upload photos of their own living space and see The Roost’s carefully curated piece placed right into their home. They can even swap out an existing piece of furniture and replace it with The Roost’s products to see how it will transform their room. Rather than guessing how a sofa, a tablecloth, a vase or a side table might look at home, they see it in their own space before they buy.
The Roost has worked with Hullabalook for several years, with shoppers already designing interiors with our Room Creator. AI product swap takes that a step further, envisioning curated products in real living spaces.
The experience integrates directly with Shopify and runs on Hullabalook’s new AI Gateway Platform which allows retailers to embed frontier AI in their storefront, such that the cost of running it is never a surprise. Retailers set a budget, cap how much any single user or feature can spend, and the gateway applies hard usage limits to guard the remaining budget and gracefully limit user access when needed. Administrators are provided with management alerts via email as those limits get close.
About The Roost:
At The Roost, we make furnishing your home feel effortless by bringing together a considered mix of design-led furniture and homeware brands, unique, everyday pieces and bespoke options, all under one roof.
Hullabalook and The Roost are looking forward to helping shoppers picture exactly how a piece will look before it arrives.

