Sofology rolled out Hullabalook’s Visual Bundles technology and saw a 60% uplift in footstool average attach rate

Visual Bundles on Sofology's website


uplift in CVR both online and in-store


uplift in footstool attach rate  


uplift in accessory attach rate

Mobile view of Visual Bundles on Sofology's website

What challenge did Sofology face?

Like all retailers, Sofology was looking for ways to sell more to their customers at the point of purchase. Specifically, they needed to improve the discoverability of their wider product catalogue and increase AOV, while encouraging purchase confidence in the original product. 

Sofology uses a lot of beautiful photography to showcase their products in a lifestyle setting. However, with thousands of variants available, it’s impossible to do this for every single product combination, so they needed a solution that could help their shoppers understand how complementary products like a sofa and a footstool look together, without having to invest in the photography.

How does Hullabalook’s technology meet these challenges?

Our Visual Bundles technology automatically produces a bundle of complementary products in an aesthetic lifestyle setting. So, if a shopper is viewing a particular sofa, they can scroll down and they'll see a ‘Complete the Look’ component. Our technology automatically bundles the sofa they’re viewing with the matching footstool, and also adds some extra accessories like a lamp or side table. 

Shoppers can scroll through a carousel of different products within the accessories category until they find a combination they like, before adding everything to their basket with just one click. 

By displaying all of the products all in a room-like setting, we help Sofology's customers find complementary products and visualise how they look together, with the aim of increasing CVR and AOV at the point of purchase. 

We continue working with Hullabalook to improve our customer experience online and in-store. As our range grows, we wanted to make it easier for our customers to discover and purchase new products. Hullabalook's technology has made this much easier - we're very happy with its performance.

James Robinson, Head of Conversion Rate Optimisation at Sofology