Urban Barn customers using Hullabalook’s Room Creator technology converted 50% more than non users

What challenges did Urban Barn face?

Like many online retailers, Urban Barn has experienced a huge channel shift in 2021 with many more shoppers making purchases online. Whilst there are lots of benefits to shopping online vs in-store, there are also challenges for retailers like Urban Barn: 

• It’s harder to encourage shoppers to purchase from multiple product categories as they’re missing the visual inspiration from in-store merchandising.
• It’s harder for shoppers to visualise how products will look together and have the same level of confidence in online purchases as they do with in-store purchases.
• Shoppers don’t get the same level of sales support as they do in-store.

How does Hullabalook’s technology meet these challenges?

Hullabalook’s Room Creator technology – which Urban Barn's Room Design Board tool is built upon – takes retailer’s product catalogue and converts it into 2D 'stickers' that are scaled to size – so large items like sofas look much bigger than smaller items like vases. Shoppers can then move these product stickers around in a room setting, experimenting with how products look together and building their dream rooms.

Shoppers who use the Room Creator can toggle between product categories and play around with endless combinations, giving them an easy, engaging way to visualise products together. They can also change the wall and floor colours to really personalise their results and in one click they can share the room they have created, and add all of the products to the basket.