About Hullabalook

We started Hullabalook in 2016 with the aim of using our deep tech and analytics backgrounds to disrupt how e-commerce works and make shopping online a lot faster and more fun than it is currently.

With the help of the wonderful humans at True, Playfair Capital and Passion Capital we have built a small business based in London, with clients around the world.

Our team is jam-packed with deep-tech experts, serial entrepreneurs and product gurus. We are unashamedly geeky and reassuringly human.

Read more about our team below, and contact us if you would like to come and work at Hullabalook.

Barny Darby - Founder

Forms, tech stuff, maths & clever things

Barny likes

Dangerous sailing adventures
Dangerous diving adventures
Penguins
Jam

Bryony Elliott - Founder

Product & business strategy, bus dev & cactus maintenance

Bryony likes

Avocados
Knitting (and all things fabric)
Shiny objects
Breaking recommendations engines

Rich

R&D, platform engineering, bots, humour modules & awesome code

Rich likes

Deleting code
Tomatoes
Maths based magic systems
Outdoor activities

James

R&D, customer engineering, naming things & beautiful UIs

James likes

Bottomless brunches
Settlers of Catan
Snow covered mountains
Jump starting my car

Emma

Bus Dev, making customers happy, organisation, planning & fashion guru

Emma likes

Koko Kanu
McFlurries
Shopping
Spreadsheets

Chris

R&D, platform engineering

Chris likes

Guitars
Board games
Skiing

Ant

Bus dev, making customers happy

Ant likes

90’s hip hop
Condiments & spicy food
Punctuality
Jesse Lingard
Running

Rory

R&D, platform engineering

Rory likes

Dogs
Guitars
Living in Portugal
Ground based travel systems

JR

R&D, customer engineering

JR likes

Cricket & Football
Rock & Metal
Browsing sports equipment
Looking at dogs on Instagram

Marek

R&D, platform engineering, code wizardry, minor miracle worker under tight deadlines

Marek likes

Hiking
Folk music
Honeybees & honey
Swords & dragons

Alice

Customer engineering, all things data, prime factorisations

Alice likes

Doc Martens (the brighter the better)
The sea
Rugby
Walking up hills

Hullabot

Chief automator & surprisingly powerful mascot

Hullabot likes

Terry Pratchet quotes
Random facts
Automation
POWER

Steve

Making data beautiful, star gazing

Steve likes

Wikipedia link surfing
Writing code which is later deleted by platform engineers
The non-blue non-green Glasgow football team

We are based in London Waterloo, and are always looking for great new people who want to join our team. Please contact us and let us know how you think you can contribute to our vision for e-commerce.