We started Hullabalook in 2016 with the aim of using our deep tech and analytics backgrounds to disrupt how e-commerce works and make shopping online a lot faster and more fun than it is currently.

With the help of the wonderful humans at Conviction Investment Partners, Playfair Capital and Passion Capital we have built a business based in London, with clients around the world.

Our team is jam-packed with deep-tech experts, serial entrepreneurs and product gurus. We are unashamedly geeky and reassuringly human.

Read more about our Management Team below, and contact us if you would like to come and work at Hullabalook.

Barny Darby - Founder

Forms, tech stuff, maths & clever things

Barny likes

Dangerous sailing adventures
Dangerous diving adventures
Penguins
Jam

Bryony Elliott - Founder

Product & business strategy, bus dev & cactus maintenance

Bryony likes

Avocados
Knitting (and all things fabric)
Shiny objects
Breaking recommendations engines

Rich

R&D, platform engineering, bots, humour modules & awesome code

Rich likes

Deleting code
Tomatoes
Maths based magic systems
Outdoor activities

James

R&D, customer engineering, naming things & beautiful UIs

James likes

Bottomless brunches
Settlers of Catan
Snow covered mountains
Jump starting my car

Emma

Bus Dev, making customers happy, organisation, planning & fashion guru

Emma likes

Koko Kanu
McFlurries
Shopping
Spreadsheets

Hullabot

Chief automator & surprisingly powerful mascot

Hullabot likes

Terry Pratchet quotes
Random facts
Automation
POWER

We are based in London Waterloo, and are always looking for great new people who want to join our team. Please contact us and let us know how you think you can contribute to our vision for e-commerce.