[{"data":1,"prerenderedAt":715},["ShallowReactive",2],{"news-posts":3,"news-post-upgrade-your-product-listing-pages-with-ai-personalisation":478},[4,18,31,44,58,71,87,101,117,134,151,166,180,195,211,226,241,256,271,290,309,326,340,357,372,387,404,419,433,448,463],{"title":5,"slug":6,"summary":7,"seo_title":5,"meta_description":8,"featured_image":9,"tags":10,"categories":11,"customers":12,"products":14,"created":16,"updated":17},"Hullabalook to deploy modular configurator for Tov Furniture","hullabalook-to-deploy-modular-configurator-for-tov-furniture","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator for their US and UK websites. TOV was born out of sheer necessity for what we now do best — banging out insanely beautiful pieces at a price affordable ...","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator","https://hullabalook-website.hulla-cdn.com/uploads/blog/tov-furniture-x-hullabalook.webp",[],[],[13],"tov-furniture",[15],"modular-product-configurator","2025-02-25T13:32:16.674846Z","2025-02-25T13:40:01.831169Z",{"title":19,"slug":20,"summary":21,"seo_title":19,"meta_description":22,"featured_image":23,"tags":24,"categories":25,"customers":26,"products":28,"created":29,"updated":30},"Hullabalook to partner with Versare Solutions","hullabalook-to-partner-with-versare-solutions","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integrate Hullabalook’s cutting-edge space planning technology and modular configuration tools with Versare’s innovative room dividers, acoustic panels, and modular walls. By combining our expertise, we aim to revolutionize how businesses, educational ...","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integ","https://hullabalook-website.hulla-cdn.com/uploads/blog/versare-x-hullabalook.webp",[],[],[27],"versare",[15],"2025-02-14T17:02:28.025429Z","2025-02-25T13:29:52.465987Z",{"title":32,"slug":33,"summary":34,"seo_title":32,"meta_description":35,"featured_image":36,"tags":37,"categories":38,"customers":39,"products":41,"created":42,"updated":43},"Hullabalook Partners with King Living to Launch Modular Sofa Configurator Across Seven Countries","hullabalook-partners-with-king-living-to-launch-modular-sofa-configurator-across-seven-countries","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renowned furniture brand. This collaboration will see the launch of a cutting-edge 3d modular sofa configurator, designed to enhance the customer experience across seven key markets: Australia, New Zealand, Singapore, Malaysia, ...","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renown","https://hullabalook-website.hulla-cdn.com/uploads/blog/king-living-x-hullabalook.webp",[],[],[40],"king-living",[15],"2025-01-24T14:46:30.549055Z","2025-02-25T13:39:40.576791Z",{"title":45,"slug":46,"summary":47,"seo_title":48,"meta_description":49,"featured_image":50,"tags":51,"categories":52,"customers":53,"products":55,"created":56,"updated":57},"Hullabalook signs OFFX as launch customer for Space Planning tool","hullabalook-signs-new-customer-for-space-planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular configurator tool for furniture planning, with new product capabilities to handle floor plans the tool will assist both OFFX teams and purchases to verify product combinations within a space.","Hullabalook signs new customer for Space Planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular","https://hullabalook-website.hulla-cdn.com/uploads/blog/offx-x-hullabalook.webp",[],[],[54],"offx",[15],"2024-07-19T10:59:04.555282Z","2025-02-25T13:31:27.639258Z",{"title":59,"slug":60,"summary":61,"seo_title":59,"meta_description":62,"featured_image":63,"tags":64,"categories":65,"customers":66,"products":68,"created":69,"updated":70},"Hullabalook Signs VidaXL as a Customer","hullabalook-signs-vidaxl-as-a-customer","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More details to follow.","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More detai","https://hullabalook-website.hulla-cdn.com/uploads/blog/vidaxl-x-hullabalook.webp",[],[],[67],"vidaxl",[15],"2024-07-19T10:56:31.614493Z","2025-02-25T13:50:57.919461Z",{"title":72,"slug":73,"summary":74,"seo_title":72,"meta_description":75,"featured_image":76,"tags":77,"categories":81,"customers":83,"products":84,"created":85,"updated":86},"The Benefits of Server-Side Caching and Event-Driven Architecture","the-benefits-of-server-side-caching-and-event-driven-architecture","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is required to achieve both of these things. Hullabalook uses the benefits of local computing and server-side caching to enhance the overall performance of our ...","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is","https://hullabalook-website.hulla-cdn.com/uploads/blog/UdJIkfiBRR2T7Hl5w00X.webp",[78],{"name":79,"slug":80},"Technology","technology",[82],{"name":79,"slug":80},[],[],"2023-10-11T15:24:52.934835Z","2024-07-19T09:17:27.371161Z",{"title":88,"slug":89,"summary":90,"seo_title":88,"meta_description":91,"featured_image":92,"tags":93,"categories":94,"customers":96,"products":97,"created":99,"updated":100},"The Rise of Retail Marketplaces: Empowering Product Discovery for Shoppers","the-rise-of-retail-marketplaces-empowering-product-discovery-for-shoppers","Becoming a marketplace? Great product discovery is essential. Hullabalook ensures that every shopper who lands on your site can find and buy what they're looking for, without scrolling through endless pages.","Becoming a marketplace? Hullabalook ensures that every shopper can find and buy your poducts, without scrolling through endless pages.","https://hullabalook-website.hulla-cdn.com/uploads/blog/HrfEYE9hRWih9xp9tyPL.webp",[],[95],{"name":79,"slug":80},[],[98],"ai-category-pages","2023-08-04T08:48:34.965648Z","2024-07-19T09:17:27.376759Z",{"title":102,"slug":103,"summary":104,"seo_title":102,"meta_description":105,"featured_image":106,"tags":107,"categories":108,"customers":113,"products":114,"created":115,"updated":116},"Seamlessly Integrate 3D Product Models Into Hullabalook Products","seamlessly-integrate-3d-product-models-into-hullabalook-products","Have you recently invested in 3D product models? Well, good news - you can now seamlessly integrate them alongside your 2D products within your Hullabalook experience.","Have you recently invested in 3D product models? Well, good news; you can now integrate them alongside your 2D products within Hullabalook experiences.","https://hullabalook-website.hulla-cdn.com/uploads/blog/Lw4Bsn6gTWmzTsNv9tJ9.webp",[],[109,111],{"name":110,"slug":110},"featured",{"name":112,"slug":112},"product",[],[15],"2023-07-26T11:16:51.342737Z","2025-02-25T13:20:27.568055Z",{"title":118,"slug":119,"summary":120,"seo_title":121,"meta_description":122,"featured_image":123,"tags":124,"categories":125,"customers":130,"products":131,"created":132,"updated":133},"Why Hullabalook adopts a composable commerce mindset","why-hullabalook-adopts-a-composable-commerce-mindset","Although a headless approach offers speed and agility, it often comes at a feature-light cost. Hullabalook offers the best of both worlds. Our platform reaps all of the headless benefits, while also offering a library of feature-rich components – this is composable commerce.","Why Hullabalook Adopts a Composable Commerce Mindset","See how Hullabalook's composable commerce platform offers retailers the benefits of headless as well as a library of feature-rich components.","https://hullabalook-website.hulla-cdn.com/uploads/blog/oKbZjdJWSge0g9O9kqNA.webp",[],[126,127],{"name":79,"slug":80},{"name":128,"slug":129},"Thought Leadership","thought-leadership",[],[],"2023-07-05T09:39:15.990681Z","2024-07-19T09:17:27.389278Z",{"title":135,"slug":136,"summary":137,"seo_title":138,"meta_description":139,"featured_image":140,"tags":141,"categories":144,"customers":146,"products":147,"created":149,"updated":150},"‘Maximising’ the Benefits of Room Creator With Full-Screen Mode","maximising-the-benefits-of-room-creator-with-full-screen-mode","We're excited to announce a new feature for our Room Creator tool: full-screen mode! This new improvement offers shoppers a more immersive experience which makes it even easier to discover new products and then arrange them within the room setting, whether they’re using the Room Creator on their own device or in-store.","‘Maximise’ Room Creator Benefits With Full-Screen Mode","Our Room Creator tool can now span the full width of any device. Shoppers can toggle between standard and full-screen mode to bring their designs to life.","https://hullabalook-website.hulla-cdn.com/uploads/blog/t5PrRGXdRbmmoYmALelB.webp",[142],{"name":143,"slug":112},"Product",[145],{"name":112,"slug":112},[],[148],"room-creator-moodboard","2023-07-03T11:02:47.812600Z","2023-07-12T13:31:16.061070Z",{"title":152,"slug":153,"summary":154,"seo_title":155,"meta_description":156,"featured_image":157,"tags":158,"categories":159,"customers":161,"products":162,"created":164,"updated":165},"Power-Up: Use Hullabalook Technology To Sell More Appliances Online","power-up-use-hullabalook-technology-to-sell-more-appliances-online","Want to sell more appliances online? Hullabalook's technology can help. Appliances retailers use our technology to increase attach on their product pages, improve product discovery and monetise brand partnerships.","Use Hullabalook Tech To Sell More Appliances Online","Appliance retailers use Hullabalook to sell more products online. Our technology helps you increase attach on and product discovery.","https://hullabalook-website.hulla-cdn.com/uploads/blog/OZH4Tk3BTIa55M7KDVSQ.webp",[],[160],{"name":112,"slug":112},[],[163],"visual-recommendations","2023-06-19T11:04:38.538118Z","2024-07-19T09:17:27.394979Z",{"title":167,"slug":168,"summary":169,"seo_title":170,"meta_description":171,"featured_image":172,"tags":173,"categories":174,"customers":176,"products":177,"created":178,"updated":179},"The Perfect Balance: Hullabalook's Headless Ecommerce Solution","the-perfect-balance-hullabalooks-headless-ecommerce-solution","Retailers; should you go headless? There are many benefits associated with this approach, but they come at a hefty price. This blog explores some of the benefits and limitations associated with headless ecommerce, and explains how Hullabalook offers an easier alternative.","Going headless? Hullabalook has an alternative","Should you go headless? This approach offers retailers many benefits, but comes at a hefty price. Hullabalook offers an alternative.","https://hullabalook-website.hulla-cdn.com/uploads/blog/hcOURUZvRiBDXIqe9r8Q.webp",[],[175],{"name":79,"slug":80},[],[],"2023-06-06T13:53:11.131837Z","2024-07-19T09:17:27.400951Z",{"title":181,"slug":182,"summary":183,"seo_title":184,"meta_description":185,"featured_image":186,"tags":187,"categories":189,"customers":191,"products":192,"created":193,"updated":194},"Enable Photorealistic Backgrounds on Your Hullabalook Apps","enable-photorealistic-backgrounds-on-your-hullabalook-apps","Retail customers using Hullabalook's Room Creator and Visual Bundles apps can now enable new photorealistic lifestyle backgrounds, taking the shopper experience to the next level.","Enable Photorealistic Backgrounds on Hullabalook Apps","Retailers using Hullabalook's Room Creator & Visual Bundles can enable new photorealistic lifestyle backgrounds on these two apps.","https://hullabalook-website.hulla-cdn.com/uploads/blog/uJRRPx0iQlS7IbJEDqJe.webp",[188],{"name":143,"slug":112},[190],{"name":112,"slug":112},[],[148,163],"2023-05-02T15:51:27.432094Z","2023-07-12T13:31:16.068776Z",{"title":196,"slug":197,"summary":198,"seo_title":199,"meta_description":200,"featured_image":201,"tags":202,"categories":204,"customers":207,"products":208,"created":209,"updated":210},"Hyper-personalisation in eCommerce: show customers products they actually want to buy","hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy","Hullabalook’s personalisation engine uses the power of hyper-personalisation to ensure every shopper who engages with a Hullabalook-powered page has a unique experience. We analyse every interaction a shopper has within their session and use this data to provide a truly personalised UX.","eCommerce personalisation: show products customers want","Hullabalook-powered eCommerce pages use the power of hyper-personalisation to ensure every shopper has as a unique UX.","https://hullabalook-website.hulla-cdn.com/uploads/blog/0QqpfefTZyd1OiKZucZP.webp",[203],{"name":79,"slug":80},[205,206],{"name":79,"slug":80},{"name":128,"slug":129},[],[98],"2023-04-18T10:46:40.251886Z","2024-07-19T09:17:27.409807Z",{"title":212,"slug":213,"summary":214,"seo_title":215,"meta_description":216,"featured_image":217,"tags":218,"categories":220,"customers":222,"products":223,"created":224,"updated":225},"The Power of Edge Computing in Ecommerce","the-power-of-edge-computing-in-ecommerce","Edge Computing - what does it mean, and why is it relevant to retail? We often talk about being proud technology geeks. We believe that technology should enhance our everyday experiences, and the concept of Edge Computing fits into this category really well. So, what does Edge Computing mean? Essentially, ...","The Benefits of Edge Computing in Ecommerce","Hullabalook takes an Edge Computing approach when building ecommerce pages. This means that they never crash or slow down under peak traffic.","https://hullabalook-website.hulla-cdn.com/uploads/blog/qNq1zUeS4a2twrPv6Cpg.webp",[219],{"name":79,"slug":80},[221],{"name":79,"slug":80},[],[],"2023-02-21T13:33:40.507117Z","2024-07-19T09:17:27.414844Z",{"title":227,"slug":228,"summary":229,"seo_title":230,"meta_description":231,"featured_image":232,"tags":233,"categories":235,"customers":237,"products":238,"created":239,"updated":240},"Using Our Room Creator Tool? Check Out This New Room Customiser Pack","using-our-room-creator-tool-check-out-this-new-room-customiser-pack","Enable shoppers to recreate their rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","Using Our Room Creator? Here’s a New Customiser Pack","Enable shoppers to create rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","https://hullabalook-website.hulla-cdn.com/uploads/blog/wPQz3s3hTpS2ePowG0lU.webp",[234],{"name":143,"slug":112},[236],{"name":112,"slug":112},[],[148],"2023-02-17T14:38:59.274391Z","2024-07-19T09:17:27.419556Z",{"title":242,"slug":243,"summary":244,"seo_title":245,"meta_description":244,"featured_image":246,"tags":247,"categories":249,"customers":251,"products":253,"created":254,"updated":255},"The Ecommerce Technology You Need To Sell Mixed Paint Online","the-ecommerce-technology-you-need-to-sell-mixed-paint-online","DIY retailers: Need to sell your full paint range online, but lack the flexibility in your back-end system? This tech makes it possible.","Ecommerce Technology Needed To Sell Mixed Paint Online","https://hullabalook-website.hulla-cdn.com/uploads/blog/jvYjhXlSRraMbxHm69oh.png",[248],{"name":143,"slug":112},[250],{"name":112,"slug":112},[252],"b-and-q",[],"2023-02-07T16:50:44.338068Z","2023-07-12T13:31:16.078335Z",{"title":257,"slug":258,"summary":259,"seo_title":260,"meta_description":261,"featured_image":262,"tags":263,"categories":265,"customers":267,"products":268,"created":269,"updated":270},"How To Increase RPU by +385%: Sell Modular Products Using Hullabalook Technology","increase-modular-product-sales-using-hullabalook-tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Product Configurator increases RPU by up to 385%! Here's how it works.","Increase Modular Product Sales Using Hullabalook Tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Furniture Builder increases RPU by up to 385%! Here's how it works.","https://hullabalook-website.hulla-cdn.com/uploads/blog/KtUyNPeRO2Y7ffnYL8RJ.png",[264],{"name":143,"slug":112},[266],{"name":112,"slug":112},[],[15],"2023-01-18T15:12:10.809892Z","2023-07-12T13:31:16.083121Z",{"title":272,"slug":273,"summary":274,"seo_title":275,"meta_description":276,"featured_image":277,"tags":278,"categories":282,"customers":284,"products":287,"created":288,"updated":289},"2022 - A transformative year for retail, and for Hullabalook!","2022-unwrapped","2022 was a difficult year for the retail industry. We saw the closure of some of our favourite highstreet brands, and many of our UK customers felt the pinch as retail spend reduced amid the cost of living crisis. It’s difficult to celebrate your wins when you’re surrounded by negative ...","Hullabalook's 2022 Retail Technology Highlights","2022 - A transformative year for retail, and for Hullabalook! We celebrate retail technology in this 2022 highlights blog.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FklqtWvRRXeZwtwycykC.webp",[279],{"name":280,"slug":281},"Team","team",[283],{"name":280,"slug":281},[252,285,286],"ez-living","urban-barn",[],"2023-01-12T13:04:58.868766Z","2024-07-19T09:17:27.436109Z",{"title":291,"slug":292,"summary":293,"seo_title":294,"meta_description":295,"featured_image":296,"tags":297,"categories":302,"customers":305,"products":306,"created":307,"updated":308},"Hullabalook x Kingfisher shortlisted for Retail Week’s Customer Experience Award","hullabalook-x-kingfisher-shortlisted-for-retail-weeks-customer-experience-award","For the second year running, we’ve been shortlisted for a Retail Week award. This time, our Paint Mixing Experience, live on diy.com, has been recognised as an innovative tool, positively impacting the online customer experience. So, what is the Paint Mixing Experience, and why is it so cool? Kingfisher were ...","Hullabalook X B&Q shortlisted for Retail Week award","Hullabalook's technology, which powers paint product discovery on B&Q, has been shortlisted for the Retail Week Customer Experience award.","https://hullabalook-website.hulla-cdn.com/uploads/blog/B3JmXdMNThqM2s3IVSWU.webp",[298,301],{"name":299,"slug":300},"Awards","awards",{"name":79,"slug":80},[303,304],{"name":299,"slug":300},{"name":79,"slug":80},[252],[],"2023-01-10T16:50:47.919106Z","2024-07-19T09:17:27.441963Z",{"title":310,"slug":311,"summary":312,"seo_title":313,"meta_description":314,"featured_image":315,"tags":316,"categories":319,"customers":322,"products":323,"created":324,"updated":325},"Our peak season advice? Invest in scalable technology.","our-peak-season-advice-invest-in-scalable-technology","The biggest problem retailers face during peak season is the risk that their site will not handle the increased number of users elegantly, leading to crashes, or their sites becoming increasingly slower. We’ve all been added to a virtual queue before, which is an incredibly frustrating user experience, particularly at ...","How to avoid site crashes during Black Friday","Avoid Black Friday outages with Hullabalook. Our CDN approach means that Hullabalook powered ecommerce pages can handle huge traffic spikes.","https://hullabalook-website.hulla-cdn.com/uploads/blog/8Chkm8qyTCmHr3PNdJt3.webp",[317,318],{"name":79,"slug":80},{"name":128,"slug":129},[320,321],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2023-01-10T16:05:58.036852Z","2024-07-19T09:17:27.445065Z",{"title":327,"slug":328,"summary":329,"seo_title":330,"meta_description":329,"featured_image":331,"tags":332,"categories":334,"customers":336,"products":337,"created":338,"updated":339},"Upgrade Your Product Listing Pages With AI Personalisation","upgrade-your-product-listing-pages-with-ai-personalisation","What is 'Smart Grid technology' & how is it different from other AI personalisation tech? See how Smart Grid tech increases PLP conversions.","Upgrade Product Listing Pages With AI Personalisation","https://hullabalook-website.hulla-cdn.com/uploads/blog/xQWOSmp0Tbfj8WnXyW8g.webp",[333],{"name":143,"slug":112},[335],{"name":112,"slug":112},[],[98],"2022-11-17T10:26:17.785153Z","2023-07-12T13:31:16.089532Z",{"title":341,"slug":342,"summary":343,"seo_title":344,"meta_description":345,"featured_image":346,"tags":347,"categories":350,"customers":353,"products":354,"created":355,"updated":356},"How Retailers Can Make the Most of Each Shopper Interaction","how-retailers-can-make-the-most-of-each-shopper-interaction","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Here's how retailers can get the most out of each shopper interaction.","How Retailers Can Make the Most of Shopper Interactions","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Get the most out of each interaction.","https://hullabalook-website.hulla-cdn.com/uploads/blog/DnBXtxTERrKDMrmgZUSz.png",[348,349],{"name":79,"slug":80},{"name":128,"slug":129},[351,352],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2022-11-16T15:03:17.496350Z","2024-07-19T09:17:27.451218Z",{"title":358,"slug":359,"summary":360,"seo_title":361,"meta_description":360,"featured_image":362,"tags":363,"categories":365,"customers":367,"products":369,"created":370,"updated":371},"A Small Change to Your Site's UX That Packs a ‘Measurable’ Punch","a-small-change-to-your-ux-that-packs-a-measurable-punch","We’re passionate about building things to make shoppers' lives easy. See how this “small thing” makes a BIG difference to shoppers' lives.","A Small Site UX Change That Packs a ‘Measurable’ Punch","https://hullabalook-website.hulla-cdn.com/uploads/blog/Os20R95mTZGpHpdhcPTI.webp",[364],{"name":143,"slug":112},[366],{"name":112,"slug":112},[368],"mobilia",[],"2022-10-21T09:56:42.566614Z","2023-07-12T13:31:16.095858Z",{"title":373,"slug":374,"summary":375,"seo_title":376,"meta_description":375,"featured_image":377,"tags":378,"categories":380,"customers":382,"products":384,"created":385,"updated":386},"Hullabalook shortlisted for 'Ecommerce Software of the Year' at the UK Ecommerce Awards","hullabalook-shortlisted-for-ecommerce-software-of-the-year-at-the-uk-ecommerce-awards","Hullabalook X Sofology are UK Ecommerce Awards finalists! Sofology rolled out Visual Bundles and Room Creator technology across their site. Find out more.","Hullabalook X Sofology Finalists at UK Ecommerce Awards","https://hullabalook-website.hulla-cdn.com/uploads/blog/VYiffJEBRetiW2DifutL.webp",[379],{"name":299,"slug":300},[381],{"name":299,"slug":300},[383],"sofology",[148,163],"2022-10-12T14:04:33.418248Z","2024-07-19T09:17:27.456726Z",{"title":388,"slug":389,"summary":390,"seo_title":391,"meta_description":390,"featured_image":392,"tags":393,"categories":398,"customers":400,"products":401,"created":402,"updated":403},"6 Reasons Why Retailers Love Our Room Creator","6-reasons-why-retailers-love-our-room-creator","We've seen huge appetite for our Room Creator, with retailers across the homeware sector adopting it. Here's why they love it.","6 Reasons Why Retailers Love Our Room Creator Tech","https://hullabalook-website.hulla-cdn.com/uploads/blog/0D10uKrQGlesCe5mMbuQ.webp",[394,397],{"name":395,"slug":396},"Blog","blog",{"name":143,"slug":112},[399],{"name":112,"slug":112},[383],[148],"2022-10-11T14:55:37.451885Z","2024-07-19T09:17:27.461045Z",{"title":405,"slug":406,"summary":407,"seo_title":408,"meta_description":407,"featured_image":409,"tags":410,"categories":413,"customers":415,"products":416,"created":417,"updated":418},"5 ways customers promote Hullabalook on-site and on social media","5-ways-customers-promote-hullabalook-on-site-and-on-social-media","There are lots of ways our customers ensure Hullabalook online shopping experiences are an integral part of each shopping journey. Find out how...","5 Ways Retail Customers Promote Hullabalook Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/oRrxMCTSTqOoPfhFbrct.webp",[411,412],{"name":395,"slug":396},{"name":143,"slug":112},[414],{"name":112,"slug":112},[252,383,286],[],"2022-09-20T16:15:10.408989Z","2024-07-19T09:17:27.466815Z",{"title":420,"slug":421,"summary":422,"seo_title":423,"meta_description":422,"featured_image":424,"tags":425,"categories":427,"customers":429,"products":430,"created":431,"updated":432},"The secret to keeping your target audiences happy","the-secret-to-keeping-your-target-audiences-happy","See how retailers can improve the online shopping journey for two personas they deal with daily: style-based and functional shoppers.","The Secret to Keeping Online Target Audiences Happy","https://hullabalook-website.hulla-cdn.com/uploads/blog/kwcYQsYuQpiaIxqW0qb8.webp",[426],{"name":128,"slug":129},[428],{"name":128,"slug":129},[],[98],"2022-09-20T16:13:34.186286Z","2024-07-19T09:17:27.472340Z",{"title":434,"slug":435,"summary":436,"seo_title":437,"meta_description":436,"featured_image":438,"tags":439,"categories":442,"customers":444,"products":445,"created":446,"updated":447},"5 reasons why retailers love our Smart PLPs","5-reasons-why-retailers-love-our-plp-technology","We build tech to make shopping online better for everyone. Here's how to make product listing pages much faster and easier to navigate.","5 Reasons Why Retailers Love Our PLP Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/rR0sRfEATICE701mJMuZ.webp",[440,441],{"name":395,"slug":396},{"name":143,"slug":112},[443],{"name":112,"slug":112},[368,383],[98],"2022-09-20T16:06:35.814567Z","2024-07-19T09:17:27.477454Z",{"title":449,"slug":450,"summary":451,"seo_title":452,"meta_description":453,"featured_image":454,"tags":455,"categories":457,"customers":459,"products":460,"created":461,"updated":462},"We shut the business for 1 week. Here's what happened.","we-shut-the-business-for-1-week-heres-what-happened","Every August we shut down the business to celebrate 1 week of Hullafest. This is a huge investment for the company, so why do we do it? Here are 4 reasons why Hullafest has been, and will always be, worth it.","We Shut the Business for 1 Week. Here’s What Happened.","Every August we shut down the business to celebrate 1 week of Hullafest. Here are 4 reasons why Hullafest will always be worth it.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FQ2FkeZVQsGbIO5S5jVZ.webp",[456],{"name":280,"slug":281},[458],{"name":280,"slug":281},[],[],"2022-09-20T16:02:35.886476Z","2024-07-19T09:17:27.483432Z",{"title":464,"slug":465,"summary":466,"seo_title":467,"meta_description":468,"featured_image":469,"tags":470,"categories":472,"customers":474,"products":475,"created":476,"updated":477},"How to make PDPs work better for you","hullas-school-of-thought-how-to-make-pdps-work-better-for-you","Let's talk about PDPs. The bad news: visitors who enter your site by landing on a PDP are 72% more likely to bounce vs those landing on other page types. The good news: we're here to help.","Hulla’s School of Thought: How To Make PDPs Work Harder","Let's talk PDPs. The bad news: visitors who land on PDPs are 72% more likely to bounce vs those landing on other pages. The good news: we can help.","https://hullabalook-website.hulla-cdn.com/uploads/blog/QnGS0u34TNiwIivpgzlm.jpg",[471],{"name":128,"slug":129},[473],{"name":128,"slug":129},[383],[163],"2022-08-10T08:48:09.569197Z","2024-07-19T09:17:27.488234Z",{"id":479,"title":327,"body":480,"categories":700,"created":338,"customers":702,"description":703,"extension":704,"featured_image":331,"meta":705,"meta_description":329,"navigation":706,"path":707,"products":708,"published":709,"seo":710,"seo_title":330,"stem":711,"summary":329,"tags":712,"updated":339,"__hash__":714},"news/news/upgrade-your-product-listing-pages-with-ai-personalisation.md",{"type":481,"value":482,"toc":689},"minimark",[483,491,499,502,505,510,513,516,527,534,537,541,544,550,553,556,559,566,569,572,576,579,590,593,609,612,615,624,629,632,635,638,642,645,648,651,654,667,676,679],[484,485,486,490],"p",{},[487,488,489],"strong",{},"83% of consumers repeatedly convert on a website because of a previous positive experience.","*",[484,492,493,494,498],{},"So failing to provide a great ecommerce customer experience the first time, could mean you lose the majority share of your customers ",[495,496,497],"em",{},"forever",".",[484,500,501],{},"But, if you ‘wow’ your customers when they shop on your website, they’ll return again and again.",[484,503,504],{},"At Hullabalook, we make tech that improves retailers' ecommerce customer experience. Find out how our new Smart Grid technology can provide a personalised experience to your customers to increase your product listing page conversions.",[506,507,509],"h2",{"id":508},"the-problem-with-traditional-product-listing-pages","The Problem With Traditional Product Listing Pages",[484,511,512],{},"Traditional product listing pages (category pages / PLPs) can really limit retailers' conversion potential.",[484,514,515],{},"Expecting your customers to sift through hundreds – if not thousands – of products per category is a big ask, but most retail sites still work this way. Nobody expects to visit page two of Google’s search results to find what they need, so the same should be true for your PLPs. The most relevant products for each user should appear at the top of the first page.",[484,517,518,519,522,523,526],{},"Searching through traditional PLPs is time consuming. On both mobile and desktop sites, shoppers have to scroll for miles, and often have to click ‘",[495,520,521],{},"show more","’ to load more products. Shoppers who have specific criteria in mind can use filters – but it’s easy to see ‘",[495,524,525],{},"no results’"," after applying just a few filters. With no sensible ‘best alternative’ product results offered, this can push shoppers to abandon your site altogether and possibly never return again.",[484,528,529],{},[530,531],"img",{"alt":532,"src":533},"Frustrated emoji","https://hullabalook-website.hulla-cdn.com/uploads/blog/Jw3IK6TdeJGmyMy8J7yw.gif",[484,535,536],{},"So, how can the customer journey be improved?",[506,538,540],{"id":539},"real-time-hyper-personalisation-of-product-listing-pages","Real-time Hyper-Personalisation of Product Listing Pages",[484,542,543],{},"Imagine an experience where product listing pages react to customers' needs in real-time to show them the most relevant products at the top of the product grid. Wouldn’t it be cool if the attributes selected are then remembered as shoppers move across product categories?",[484,545,546],{},[530,547],{"alt":548,"src":549},"Wow emoji","https://hullabalook-website.hulla-cdn.com/uploads/blog/7gZCan7QOSqLciLxlTNQ.gif",[484,551,552],{},"The shopper would save a whole load of time, and they’d appreciate being shown personalised product results shown based on attributes they’ve chosen.",[484,554,555],{},"That’s exactly what Hullabalook’s Smart Grid technology offers.",[484,557,558],{},"Smart Grid technology learns from your shoppers to constantly show them the most relevant products, based on clicks they’ve made on your site just seconds before.",[484,560,561,562,565],{},"If a shopper adds an item from a particular brand to their basket, make it easy for them to find products from that same brand as they continue shopping. If they filter by ‘",[495,563,564],{},"A+ Energy Rating","’ on one page, ensure the most energy efficient products are highlighted wherever they go on your site. ",[484,567,568],{},"These markers of intent – selecting filters, clicking PDPs, changing attributes, adding products to cart – provide us with data that we use to rank products by relevance on PLPs. ",[484,570,571],{},"Our tech isn’t based on average customer data over a period of time, products are constantly re-ranked for each individual user after every click they make. Results re-rank in real-time, so shoppers don’t even have to wait for the page to reload!",[506,573,575],{"id":574},"how-smart-grid-technology-works","How Smart Grid Technology Works",[484,577,578],{},"Smart Grid technology can be used anywhere. It can be used to remember preferences as shoppers move around your site, showing cheapest options first to budget shoppers, or showing specific brands or colours first, for example. It can be applied just to specific PLP grids, and also other Hullabalook experiences.",[484,580,581,582,589],{},"Our customer uses Smart Grid technology within their ",[583,584,588],"a",{"href":585,"rel":586},"https://www.hullabalook.com/products/room-creator-moodboard",[587],"nofollow","Room Creator experience"," to increase sales of rugs. The Room Creator enables the retailer’s shoppers to discover a wide range of products as they place them into a room setting.",[484,591,592],{},"Here’s how Smart Grid for Room Creator works:",[594,595,596,600,603,606],"ol",{},[597,598,599],"li",{},"When a shopper lands on the retailer’s rug category, they’ll see all the rugs in the order that they have been merchandised, as they would on any PLP.",[597,601,602],{},"Shoppers can use filters or select the colour and size of the rug directly from the product grid tile – no need for them to have to go into any PDPs.",[597,604,605],{},"The shopper then adds the selected rug into the room setting which enables them to see the scale of it against other items in the room, and visualise the style of it.",[597,607,608],{},"The product grid will then automatically and instantly re-rank itself to show shoppers products that best match the colour and size of the rug just chosen. The closest matches will appear at the top of the grid and as the shopper scrolls down, the results get less relevant. Nothing ever gets filtered out, because if shoppers can’t see it, they can’t buy it!",[484,610,611],{},"This is a great example of real-time AI personalisation in eCommerce.",[484,613,614],{},"Each time the shopper makes a choice about attributes such as colour or size, Smart Grid technology re-ranks the products according to their preferences so they'll constantly see a personalised list of product suggestions.",[484,616,617,618,623],{},"Smart Grid technology can be applied to our ",[583,619,622],{"href":620,"rel":621},"https://www.hullabalook.com/products/ai-category-pages",[587],"AI Category Pages experience"," too.",[625,626,628],"h3",{"id":627},"how-is-this-different-from-other-ai-personalisation-tech","How is this different from other AI personalisation tech?",[484,630,631],{},"Other AI personalisation tech works by looking at a bunch of people’s data, averaging it out and then assuming the next shopper is like the average of your recent shoppers. It doesn’t work in real-time, as it needs the collective data to be able to make decisions over a longer period of time.",[484,633,634],{},"For example, other AI tech might look at which products average shoppers click on most frequently, then rank the products based on that.",[484,636,637],{},"Our Smart Grid technology reacts to each individual shoppers' preference instantaneously. So with each choice they select, the grid constantly re-ranks the products in real-time.",[506,639,641],{"id":640},"improve-your-category-pages-and-become-a-retail-trailblazer","Improve Your Category Pages and Become a Retail Trailblazer",[484,643,644],{},"When shoppers can quickly and easily find products they love, your PLPs conversion rate will increase, your eCommerce customer experience will improve, and shoppers will return time and time again.",[484,646,647],{},"Smart Grid is a new, exciting piece of Hullabalook technology which you won’t be able to find anywhere else.",[484,649,650],{},"Be a ‘retail trailblazer’ and implement Smart Grid AI personalisation on your website to enhance your eCommerce customer experience.",[484,652,653],{},"***",[484,655,656,657,661,662,666],{},"If you’re a Hullabalook customer, speak to your Account Manager about implementing this into your ",[583,658,660],{"href":585,"rel":659},[587],"Room Creator"," or ",[583,663,665],{"href":620,"rel":664},[587],"AI Category Pages"," experience.",[484,668,669,670,675],{},"If you haven’t used any of the ",[583,671,674],{"href":672,"rel":673},"https://www.hullabalook.com/product",[587],"Hullabalook products"," before, they can be implemented on your eCommerce site in a matter of weeks, whatever platform you’re using.",[484,677,678],{},"Want to use Smart Grid technology to improve your product listing pages? Book a demo today to get started:",[484,680,681],{},[495,682,683,684,498],{},"*As quoted in ",[583,685,688],{"href":686,"rel":687},"https://blog.saleslayer.com/how-to-improve-ecommerce-shopping-experience#:~:text=Boosting%20engagement%3A%20a%20memorable%20service,items%20running%20low%20on%20stock",[587],"this blog post",{"title":690,"searchDepth":691,"depth":691,"links":692},"",2,[693,694,695,699],{"id":508,"depth":691,"text":509},{"id":539,"depth":691,"text":540},{"id":574,"depth":691,"text":575,"children":696},[697],{"id":627,"depth":698,"text":628},3,{"id":640,"depth":691,"text":641},[701],{"name":112,"slug":112},[],"83% of consumers repeatedly convert on a website because of a previous positive experience.*","md",{},true,"/news/upgrade-your-product-listing-pages-with-ai-personalisation",[98],"2022-11-17T10:06:00Z",{"title":327,"description":703},"news/upgrade-your-product-listing-pages-with-ai-personalisation",[713],{"name":143,"slug":112},"5uSP4ex_hzIWu9ji01omGTJDIN-JS_6tm5kziJ-taOk",1781937290058]