[{"data":1,"prerenderedAt":617},["ShallowReactive",2],{"news-posts":3,"news-post-the-ecommerce-technology-you-need-to-sell-mixed-paint-online":478},[4,18,31,44,58,71,87,101,117,134,151,166,180,195,211,226,241,256,271,290,309,326,340,357,372,387,404,419,433,448,463],{"title":5,"slug":6,"summary":7,"seo_title":5,"meta_description":8,"featured_image":9,"tags":10,"categories":11,"customers":12,"products":14,"created":16,"updated":17},"Hullabalook to deploy modular configurator for Tov Furniture","hullabalook-to-deploy-modular-configurator-for-tov-furniture","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator for their US and UK websites. TOV was born out of sheer necessity for what we now do best — banging out insanely beautiful pieces at a price affordable ...","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator","https://hullabalook-website.hulla-cdn.com/uploads/blog/tov-furniture-x-hullabalook.webp",[],[],[13],"tov-furniture",[15],"modular-product-configurator","2025-02-25T13:32:16.674846Z","2025-02-25T13:40:01.831169Z",{"title":19,"slug":20,"summary":21,"seo_title":19,"meta_description":22,"featured_image":23,"tags":24,"categories":25,"customers":26,"products":28,"created":29,"updated":30},"Hullabalook to partner with Versare Solutions","hullabalook-to-partner-with-versare-solutions","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integrate Hullabalook’s cutting-edge space planning technology and modular configuration tools with Versare’s innovative room dividers, acoustic panels, and modular walls. By combining our expertise, we aim to revolutionize how businesses, educational ...","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integ","https://hullabalook-website.hulla-cdn.com/uploads/blog/versare-x-hullabalook.webp",[],[],[27],"versare",[15],"2025-02-14T17:02:28.025429Z","2025-02-25T13:29:52.465987Z",{"title":32,"slug":33,"summary":34,"seo_title":32,"meta_description":35,"featured_image":36,"tags":37,"categories":38,"customers":39,"products":41,"created":42,"updated":43},"Hullabalook Partners with King Living to Launch Modular Sofa Configurator Across Seven Countries","hullabalook-partners-with-king-living-to-launch-modular-sofa-configurator-across-seven-countries","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renowned furniture brand. This collaboration will see the launch of a cutting-edge 3d modular sofa configurator, designed to enhance the customer experience across seven key markets: Australia, New Zealand, Singapore, Malaysia, ...","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renown","https://hullabalook-website.hulla-cdn.com/uploads/blog/king-living-x-hullabalook.webp",[],[],[40],"king-living",[15],"2025-01-24T14:46:30.549055Z","2025-02-25T13:39:40.576791Z",{"title":45,"slug":46,"summary":47,"seo_title":48,"meta_description":49,"featured_image":50,"tags":51,"categories":52,"customers":53,"products":55,"created":56,"updated":57},"Hullabalook signs OFFX as launch customer for Space Planning tool","hullabalook-signs-new-customer-for-space-planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular configurator tool for furniture planning, with new product capabilities to handle floor plans the tool will assist both OFFX teams and purchases to verify product combinations within a space.","Hullabalook signs new customer for Space Planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular","https://hullabalook-website.hulla-cdn.com/uploads/blog/offx-x-hullabalook.webp",[],[],[54],"offx",[15],"2024-07-19T10:59:04.555282Z","2025-02-25T13:31:27.639258Z",{"title":59,"slug":60,"summary":61,"seo_title":59,"meta_description":62,"featured_image":63,"tags":64,"categories":65,"customers":66,"products":68,"created":69,"updated":70},"Hullabalook Signs VidaXL as a Customer","hullabalook-signs-vidaxl-as-a-customer","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More details to follow.","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More detai","https://hullabalook-website.hulla-cdn.com/uploads/blog/vidaxl-x-hullabalook.webp",[],[],[67],"vidaxl",[15],"2024-07-19T10:56:31.614493Z","2025-02-25T13:50:57.919461Z",{"title":72,"slug":73,"summary":74,"seo_title":72,"meta_description":75,"featured_image":76,"tags":77,"categories":81,"customers":83,"products":84,"created":85,"updated":86},"The Benefits of Server-Side Caching and Event-Driven Architecture","the-benefits-of-server-side-caching-and-event-driven-architecture","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is required to achieve both of these things. Hullabalook uses the benefits of local computing and server-side caching to enhance the overall performance of our ...","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is","https://hullabalook-website.hulla-cdn.com/uploads/blog/UdJIkfiBRR2T7Hl5w00X.webp",[78],{"name":79,"slug":80},"Technology","technology",[82],{"name":79,"slug":80},[],[],"2023-10-11T15:24:52.934835Z","2024-07-19T09:17:27.371161Z",{"title":88,"slug":89,"summary":90,"seo_title":88,"meta_description":91,"featured_image":92,"tags":93,"categories":94,"customers":96,"products":97,"created":99,"updated":100},"The Rise of Retail Marketplaces: Empowering Product Discovery for Shoppers","the-rise-of-retail-marketplaces-empowering-product-discovery-for-shoppers","Becoming a marketplace? Great product discovery is essential. Hullabalook ensures that every shopper who lands on your site can find and buy what they're looking for, without scrolling through endless pages.","Becoming a marketplace? Hullabalook ensures that every shopper can find and buy your poducts, without scrolling through endless pages.","https://hullabalook-website.hulla-cdn.com/uploads/blog/HrfEYE9hRWih9xp9tyPL.webp",[],[95],{"name":79,"slug":80},[],[98],"ai-category-pages","2023-08-04T08:48:34.965648Z","2024-07-19T09:17:27.376759Z",{"title":102,"slug":103,"summary":104,"seo_title":102,"meta_description":105,"featured_image":106,"tags":107,"categories":108,"customers":113,"products":114,"created":115,"updated":116},"Seamlessly Integrate 3D Product Models Into Hullabalook Products","seamlessly-integrate-3d-product-models-into-hullabalook-products","Have you recently invested in 3D product models? Well, good news - you can now seamlessly integrate them alongside your 2D products within your Hullabalook experience.","Have you recently invested in 3D product models? Well, good news; you can now integrate them alongside your 2D products within Hullabalook experiences.","https://hullabalook-website.hulla-cdn.com/uploads/blog/Lw4Bsn6gTWmzTsNv9tJ9.webp",[],[109,111],{"name":110,"slug":110},"featured",{"name":112,"slug":112},"product",[],[15],"2023-07-26T11:16:51.342737Z","2025-02-25T13:20:27.568055Z",{"title":118,"slug":119,"summary":120,"seo_title":121,"meta_description":122,"featured_image":123,"tags":124,"categories":125,"customers":130,"products":131,"created":132,"updated":133},"Why Hullabalook adopts a composable commerce mindset","why-hullabalook-adopts-a-composable-commerce-mindset","Although a headless approach offers speed and agility, it often comes at a feature-light cost. Hullabalook offers the best of both worlds. Our platform reaps all of the headless benefits, while also offering a library of feature-rich components – this is composable commerce.","Why Hullabalook Adopts a Composable Commerce Mindset","See how Hullabalook's composable commerce platform offers retailers the benefits of headless as well as a library of feature-rich components.","https://hullabalook-website.hulla-cdn.com/uploads/blog/oKbZjdJWSge0g9O9kqNA.webp",[],[126,127],{"name":79,"slug":80},{"name":128,"slug":129},"Thought Leadership","thought-leadership",[],[],"2023-07-05T09:39:15.990681Z","2024-07-19T09:17:27.389278Z",{"title":135,"slug":136,"summary":137,"seo_title":138,"meta_description":139,"featured_image":140,"tags":141,"categories":144,"customers":146,"products":147,"created":149,"updated":150},"‘Maximising’ the Benefits of Room Creator With Full-Screen Mode","maximising-the-benefits-of-room-creator-with-full-screen-mode","We're excited to announce a new feature for our Room Creator tool: full-screen mode! This new improvement offers shoppers a more immersive experience which makes it even easier to discover new products and then arrange them within the room setting, whether they’re using the Room Creator on their own device or in-store.","‘Maximise’ Room Creator Benefits With Full-Screen Mode","Our Room Creator tool can now span the full width of any device. Shoppers can toggle between standard and full-screen mode to bring their designs to life.","https://hullabalook-website.hulla-cdn.com/uploads/blog/t5PrRGXdRbmmoYmALelB.webp",[142],{"name":143,"slug":112},"Product",[145],{"name":112,"slug":112},[],[148],"room-creator-moodboard","2023-07-03T11:02:47.812600Z","2023-07-12T13:31:16.061070Z",{"title":152,"slug":153,"summary":154,"seo_title":155,"meta_description":156,"featured_image":157,"tags":158,"categories":159,"customers":161,"products":162,"created":164,"updated":165},"Power-Up: Use Hullabalook Technology To Sell More Appliances Online","power-up-use-hullabalook-technology-to-sell-more-appliances-online","Want to sell more appliances online? Hullabalook's technology can help. Appliances retailers use our technology to increase attach on their product pages, improve product discovery and monetise brand partnerships.","Use Hullabalook Tech To Sell More Appliances Online","Appliance retailers use Hullabalook to sell more products online. Our technology helps you increase attach on and product discovery.","https://hullabalook-website.hulla-cdn.com/uploads/blog/OZH4Tk3BTIa55M7KDVSQ.webp",[],[160],{"name":112,"slug":112},[],[163],"visual-recommendations","2023-06-19T11:04:38.538118Z","2024-07-19T09:17:27.394979Z",{"title":167,"slug":168,"summary":169,"seo_title":170,"meta_description":171,"featured_image":172,"tags":173,"categories":174,"customers":176,"products":177,"created":178,"updated":179},"The Perfect Balance: Hullabalook's Headless Ecommerce Solution","the-perfect-balance-hullabalooks-headless-ecommerce-solution","Retailers; should you go headless? There are many benefits associated with this approach, but they come at a hefty price. This blog explores some of the benefits and limitations associated with headless ecommerce, and explains how Hullabalook offers an easier alternative.","Going headless? Hullabalook has an alternative","Should you go headless? This approach offers retailers many benefits, but comes at a hefty price. Hullabalook offers an alternative.","https://hullabalook-website.hulla-cdn.com/uploads/blog/hcOURUZvRiBDXIqe9r8Q.webp",[],[175],{"name":79,"slug":80},[],[],"2023-06-06T13:53:11.131837Z","2024-07-19T09:17:27.400951Z",{"title":181,"slug":182,"summary":183,"seo_title":184,"meta_description":185,"featured_image":186,"tags":187,"categories":189,"customers":191,"products":192,"created":193,"updated":194},"Enable Photorealistic Backgrounds on Your Hullabalook Apps","enable-photorealistic-backgrounds-on-your-hullabalook-apps","Retail customers using Hullabalook's Room Creator and Visual Bundles apps can now enable new photorealistic lifestyle backgrounds, taking the shopper experience to the next level.","Enable Photorealistic Backgrounds on Hullabalook Apps","Retailers using Hullabalook's Room Creator & Visual Bundles can enable new photorealistic lifestyle backgrounds on these two apps.","https://hullabalook-website.hulla-cdn.com/uploads/blog/uJRRPx0iQlS7IbJEDqJe.webp",[188],{"name":143,"slug":112},[190],{"name":112,"slug":112},[],[148,163],"2023-05-02T15:51:27.432094Z","2023-07-12T13:31:16.068776Z",{"title":196,"slug":197,"summary":198,"seo_title":199,"meta_description":200,"featured_image":201,"tags":202,"categories":204,"customers":207,"products":208,"created":209,"updated":210},"Hyper-personalisation in eCommerce: show customers products they actually want to buy","hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy","Hullabalook’s personalisation engine uses the power of hyper-personalisation to ensure every shopper who engages with a Hullabalook-powered page has a unique experience. We analyse every interaction a shopper has within their session and use this data to provide a truly personalised UX.","eCommerce personalisation: show products customers want","Hullabalook-powered eCommerce pages use the power of hyper-personalisation to ensure every shopper has as a unique UX.","https://hullabalook-website.hulla-cdn.com/uploads/blog/0QqpfefTZyd1OiKZucZP.webp",[203],{"name":79,"slug":80},[205,206],{"name":79,"slug":80},{"name":128,"slug":129},[],[98],"2023-04-18T10:46:40.251886Z","2024-07-19T09:17:27.409807Z",{"title":212,"slug":213,"summary":214,"seo_title":215,"meta_description":216,"featured_image":217,"tags":218,"categories":220,"customers":222,"products":223,"created":224,"updated":225},"The Power of Edge Computing in Ecommerce","the-power-of-edge-computing-in-ecommerce","Edge Computing - what does it mean, and why is it relevant to retail? We often talk about being proud technology geeks. We believe that technology should enhance our everyday experiences, and the concept of Edge Computing fits into this category really well. So, what does Edge Computing mean? Essentially, ...","The Benefits of Edge Computing in Ecommerce","Hullabalook takes an Edge Computing approach when building ecommerce pages. This means that they never crash or slow down under peak traffic.","https://hullabalook-website.hulla-cdn.com/uploads/blog/qNq1zUeS4a2twrPv6Cpg.webp",[219],{"name":79,"slug":80},[221],{"name":79,"slug":80},[],[],"2023-02-21T13:33:40.507117Z","2024-07-19T09:17:27.414844Z",{"title":227,"slug":228,"summary":229,"seo_title":230,"meta_description":231,"featured_image":232,"tags":233,"categories":235,"customers":237,"products":238,"created":239,"updated":240},"Using Our Room Creator Tool? Check Out This New Room Customiser Pack","using-our-room-creator-tool-check-out-this-new-room-customiser-pack","Enable shoppers to recreate their rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","Using Our Room Creator? Here’s a New Customiser Pack","Enable shoppers to create rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","https://hullabalook-website.hulla-cdn.com/uploads/blog/wPQz3s3hTpS2ePowG0lU.webp",[234],{"name":143,"slug":112},[236],{"name":112,"slug":112},[],[148],"2023-02-17T14:38:59.274391Z","2024-07-19T09:17:27.419556Z",{"title":242,"slug":243,"summary":244,"seo_title":245,"meta_description":244,"featured_image":246,"tags":247,"categories":249,"customers":251,"products":253,"created":254,"updated":255},"The Ecommerce Technology You Need To Sell Mixed Paint Online","the-ecommerce-technology-you-need-to-sell-mixed-paint-online","DIY retailers: Need to sell your full paint range online, but lack the flexibility in your back-end system? This tech makes it possible.","Ecommerce Technology Needed To Sell Mixed Paint Online","https://hullabalook-website.hulla-cdn.com/uploads/blog/jvYjhXlSRraMbxHm69oh.png",[248],{"name":143,"slug":112},[250],{"name":112,"slug":112},[252],"b-and-q",[],"2023-02-07T16:50:44.338068Z","2023-07-12T13:31:16.078335Z",{"title":257,"slug":258,"summary":259,"seo_title":260,"meta_description":261,"featured_image":262,"tags":263,"categories":265,"customers":267,"products":268,"created":269,"updated":270},"How To Increase RPU by +385%: Sell Modular Products Using Hullabalook Technology","increase-modular-product-sales-using-hullabalook-tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Product Configurator increases RPU by up to 385%! Here's how it works.","Increase Modular Product Sales Using Hullabalook Tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Furniture Builder increases RPU by up to 385%! Here's how it works.","https://hullabalook-website.hulla-cdn.com/uploads/blog/KtUyNPeRO2Y7ffnYL8RJ.png",[264],{"name":143,"slug":112},[266],{"name":112,"slug":112},[],[15],"2023-01-18T15:12:10.809892Z","2023-07-12T13:31:16.083121Z",{"title":272,"slug":273,"summary":274,"seo_title":275,"meta_description":276,"featured_image":277,"tags":278,"categories":282,"customers":284,"products":287,"created":288,"updated":289},"2022 - A transformative year for retail, and for Hullabalook!","2022-unwrapped","2022 was a difficult year for the retail industry. We saw the closure of some of our favourite highstreet brands, and many of our UK customers felt the pinch as retail spend reduced amid the cost of living crisis. It’s difficult to celebrate your wins when you’re surrounded by negative ...","Hullabalook's 2022 Retail Technology Highlights","2022 - A transformative year for retail, and for Hullabalook! We celebrate retail technology in this 2022 highlights blog.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FklqtWvRRXeZwtwycykC.webp",[279],{"name":280,"slug":281},"Team","team",[283],{"name":280,"slug":281},[252,285,286],"ez-living","urban-barn",[],"2023-01-12T13:04:58.868766Z","2024-07-19T09:17:27.436109Z",{"title":291,"slug":292,"summary":293,"seo_title":294,"meta_description":295,"featured_image":296,"tags":297,"categories":302,"customers":305,"products":306,"created":307,"updated":308},"Hullabalook x Kingfisher shortlisted for Retail Week’s Customer Experience Award","hullabalook-x-kingfisher-shortlisted-for-retail-weeks-customer-experience-award","For the second year running, we’ve been shortlisted for a Retail Week award. This time, our Paint Mixing Experience, live on diy.com, has been recognised as an innovative tool, positively impacting the online customer experience. So, what is the Paint Mixing Experience, and why is it so cool? Kingfisher were ...","Hullabalook X B&Q shortlisted for Retail Week award","Hullabalook's technology, which powers paint product discovery on B&Q, has been shortlisted for the Retail Week Customer Experience award.","https://hullabalook-website.hulla-cdn.com/uploads/blog/B3JmXdMNThqM2s3IVSWU.webp",[298,301],{"name":299,"slug":300},"Awards","awards",{"name":79,"slug":80},[303,304],{"name":299,"slug":300},{"name":79,"slug":80},[252],[],"2023-01-10T16:50:47.919106Z","2024-07-19T09:17:27.441963Z",{"title":310,"slug":311,"summary":312,"seo_title":313,"meta_description":314,"featured_image":315,"tags":316,"categories":319,"customers":322,"products":323,"created":324,"updated":325},"Our peak season advice? Invest in scalable technology.","our-peak-season-advice-invest-in-scalable-technology","The biggest problem retailers face during peak season is the risk that their site will not handle the increased number of users elegantly, leading to crashes, or their sites becoming increasingly slower. We’ve all been added to a virtual queue before, which is an incredibly frustrating user experience, particularly at ...","How to avoid site crashes during Black Friday","Avoid Black Friday outages with Hullabalook. Our CDN approach means that Hullabalook powered ecommerce pages can handle huge traffic spikes.","https://hullabalook-website.hulla-cdn.com/uploads/blog/8Chkm8qyTCmHr3PNdJt3.webp",[317,318],{"name":79,"slug":80},{"name":128,"slug":129},[320,321],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2023-01-10T16:05:58.036852Z","2024-07-19T09:17:27.445065Z",{"title":327,"slug":328,"summary":329,"seo_title":330,"meta_description":329,"featured_image":331,"tags":332,"categories":334,"customers":336,"products":337,"created":338,"updated":339},"Upgrade Your Product Listing Pages With AI Personalisation","upgrade-your-product-listing-pages-with-ai-personalisation","What is 'Smart Grid technology' & how is it different from other AI personalisation tech? See how Smart Grid tech increases PLP conversions.","Upgrade Product Listing Pages With AI Personalisation","https://hullabalook-website.hulla-cdn.com/uploads/blog/xQWOSmp0Tbfj8WnXyW8g.webp",[333],{"name":143,"slug":112},[335],{"name":112,"slug":112},[],[98],"2022-11-17T10:26:17.785153Z","2023-07-12T13:31:16.089532Z",{"title":341,"slug":342,"summary":343,"seo_title":344,"meta_description":345,"featured_image":346,"tags":347,"categories":350,"customers":353,"products":354,"created":355,"updated":356},"How Retailers Can Make the Most of Each Shopper Interaction","how-retailers-can-make-the-most-of-each-shopper-interaction","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Here's how retailers can get the most out of each shopper interaction.","How Retailers Can Make the Most of Shopper Interactions","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Get the most out of each interaction.","https://hullabalook-website.hulla-cdn.com/uploads/blog/DnBXtxTERrKDMrmgZUSz.png",[348,349],{"name":79,"slug":80},{"name":128,"slug":129},[351,352],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2022-11-16T15:03:17.496350Z","2024-07-19T09:17:27.451218Z",{"title":358,"slug":359,"summary":360,"seo_title":361,"meta_description":360,"featured_image":362,"tags":363,"categories":365,"customers":367,"products":369,"created":370,"updated":371},"A Small Change to Your Site's UX That Packs a ‘Measurable’ Punch","a-small-change-to-your-ux-that-packs-a-measurable-punch","We’re passionate about building things to make shoppers' lives easy. See how this “small thing” makes a BIG difference to shoppers' lives.","A Small Site UX Change That Packs a ‘Measurable’ Punch","https://hullabalook-website.hulla-cdn.com/uploads/blog/Os20R95mTZGpHpdhcPTI.webp",[364],{"name":143,"slug":112},[366],{"name":112,"slug":112},[368],"mobilia",[],"2022-10-21T09:56:42.566614Z","2023-07-12T13:31:16.095858Z",{"title":373,"slug":374,"summary":375,"seo_title":376,"meta_description":375,"featured_image":377,"tags":378,"categories":380,"customers":382,"products":384,"created":385,"updated":386},"Hullabalook shortlisted for 'Ecommerce Software of the Year' at the UK Ecommerce Awards","hullabalook-shortlisted-for-ecommerce-software-of-the-year-at-the-uk-ecommerce-awards","Hullabalook X Sofology are UK Ecommerce Awards finalists! Sofology rolled out Visual Bundles and Room Creator technology across their site. Find out more.","Hullabalook X Sofology Finalists at UK Ecommerce Awards","https://hullabalook-website.hulla-cdn.com/uploads/blog/VYiffJEBRetiW2DifutL.webp",[379],{"name":299,"slug":300},[381],{"name":299,"slug":300},[383],"sofology",[148,163],"2022-10-12T14:04:33.418248Z","2024-07-19T09:17:27.456726Z",{"title":388,"slug":389,"summary":390,"seo_title":391,"meta_description":390,"featured_image":392,"tags":393,"categories":398,"customers":400,"products":401,"created":402,"updated":403},"6 Reasons Why Retailers Love Our Room Creator","6-reasons-why-retailers-love-our-room-creator","We've seen huge appetite for our Room Creator, with retailers across the homeware sector adopting it. Here's why they love it.","6 Reasons Why Retailers Love Our Room Creator Tech","https://hullabalook-website.hulla-cdn.com/uploads/blog/0D10uKrQGlesCe5mMbuQ.webp",[394,397],{"name":395,"slug":396},"Blog","blog",{"name":143,"slug":112},[399],{"name":112,"slug":112},[383],[148],"2022-10-11T14:55:37.451885Z","2024-07-19T09:17:27.461045Z",{"title":405,"slug":406,"summary":407,"seo_title":408,"meta_description":407,"featured_image":409,"tags":410,"categories":413,"customers":415,"products":416,"created":417,"updated":418},"5 ways customers promote Hullabalook on-site and on social media","5-ways-customers-promote-hullabalook-on-site-and-on-social-media","There are lots of ways our customers ensure Hullabalook online shopping experiences are an integral part of each shopping journey. Find out how...","5 Ways Retail Customers Promote Hullabalook Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/oRrxMCTSTqOoPfhFbrct.webp",[411,412],{"name":395,"slug":396},{"name":143,"slug":112},[414],{"name":112,"slug":112},[252,383,286],[],"2022-09-20T16:15:10.408989Z","2024-07-19T09:17:27.466815Z",{"title":420,"slug":421,"summary":422,"seo_title":423,"meta_description":422,"featured_image":424,"tags":425,"categories":427,"customers":429,"products":430,"created":431,"updated":432},"The secret to keeping your target audiences happy","the-secret-to-keeping-your-target-audiences-happy","See how retailers can improve the online shopping journey for two personas they deal with daily: style-based and functional shoppers.","The Secret to Keeping Online Target Audiences Happy","https://hullabalook-website.hulla-cdn.com/uploads/blog/kwcYQsYuQpiaIxqW0qb8.webp",[426],{"name":128,"slug":129},[428],{"name":128,"slug":129},[],[98],"2022-09-20T16:13:34.186286Z","2024-07-19T09:17:27.472340Z",{"title":434,"slug":435,"summary":436,"seo_title":437,"meta_description":436,"featured_image":438,"tags":439,"categories":442,"customers":444,"products":445,"created":446,"updated":447},"5 reasons why retailers love our Smart PLPs","5-reasons-why-retailers-love-our-plp-technology","We build tech to make shopping online better for everyone. Here's how to make product listing pages much faster and easier to navigate.","5 Reasons Why Retailers Love Our PLP Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/rR0sRfEATICE701mJMuZ.webp",[440,441],{"name":395,"slug":396},{"name":143,"slug":112},[443],{"name":112,"slug":112},[368,383],[98],"2022-09-20T16:06:35.814567Z","2024-07-19T09:17:27.477454Z",{"title":449,"slug":450,"summary":451,"seo_title":452,"meta_description":453,"featured_image":454,"tags":455,"categories":457,"customers":459,"products":460,"created":461,"updated":462},"We shut the business for 1 week. Here's what happened.","we-shut-the-business-for-1-week-heres-what-happened","Every August we shut down the business to celebrate 1 week of Hullafest. This is a huge investment for the company, so why do we do it? Here are 4 reasons why Hullafest has been, and will always be, worth it.","We Shut the Business for 1 Week. Here’s What Happened.","Every August we shut down the business to celebrate 1 week of Hullafest. Here are 4 reasons why Hullafest will always be worth it.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FQ2FkeZVQsGbIO5S5jVZ.webp",[456],{"name":280,"slug":281},[458],{"name":280,"slug":281},[],[],"2022-09-20T16:02:35.886476Z","2024-07-19T09:17:27.483432Z",{"title":464,"slug":465,"summary":466,"seo_title":467,"meta_description":468,"featured_image":469,"tags":470,"categories":472,"customers":474,"products":475,"created":476,"updated":477},"How to make PDPs work better for you","hullas-school-of-thought-how-to-make-pdps-work-better-for-you","Let's talk about PDPs. The bad news: visitors who enter your site by landing on a PDP are 72% more likely to bounce vs those landing on other page types. The good news: we're here to help.","Hulla’s School of Thought: How To Make PDPs Work Harder","Let's talk PDPs. The bad news: visitors who land on PDPs are 72% more likely to bounce vs those landing on other pages. The good news: we can help.","https://hullabalook-website.hulla-cdn.com/uploads/blog/QnGS0u34TNiwIivpgzlm.jpg",[471],{"name":128,"slug":129},[473],{"name":128,"slug":129},[383],[163],"2022-08-10T08:48:09.569197Z","2024-07-19T09:17:27.488234Z",{"id":479,"title":242,"body":480,"categories":603,"created":254,"customers":605,"description":486,"extension":606,"featured_image":246,"meta":607,"meta_description":244,"navigation":608,"path":609,"products":610,"published":611,"seo":612,"seo_title":245,"stem":613,"summary":244,"tags":614,"updated":255,"__hash__":616},"news/news/the-ecommerce-technology-you-need-to-sell-mixed-paint-online.md",{"type":481,"value":482,"toc":591},"minimark",[483,487,490,493,496,501,504,507,511,514,518,529,533,536,539,548,553,572,581,585,588],[484,485,486],"p",{},"If you’re reading this from the UK, the word ‘magnolia’ probably transports you back to your childhood home, where the non-white-non-yellow colour was splashed all over your walls. After being a household staple for a few decades, magnolia’s heyday came to an abrupt end, as consumers began to demand higher levels of customisation and personalisation from their paints. ",[484,488,489],{},"As this need intensified, DIY and home improvement retailers – such as B&Q – began to offer custom mixed paints which have only been available to purchase in-store, until now.",[484,491,492],{},"Obviously this has been a big problem for retailers, with the majority of consumers preferring to shop online these days. DIY retailers want a way to sell their full paint range online, but lack the flexibility in their back-end systems to enable this discovery experience. ",[484,494,495],{},"Let us explain why… ",[497,498,500],"h2",{"id":499},"retailer-challenge-managing-an-extraordinary-number-of-custom-mixed-paint-skus","Retailer Challenge: Managing an Extraordinary Number of Custom Mixed Paint SKUs",[484,502,503],{},"The challenge that many retailers have with selling mixed paint online is that they can't practically create the phenomenal number of potential SKUs in their back-end systems. When you add up the colour options, finishes and can sizes, there could be well over half a million options - possibly exceeding the rest of the product catalogue. ",[484,505,506],{},"Even if this number of SKUs were created, it would be a terrible user experience to surface them through a conventional product listing page (PLP / category page) - nobody wants to scroll through 50,000 pages of results!",[497,508,510],{"id":509},"shopper-challenge-finding-the-exact-paint-shade-amongst-500000-products","Shopper Challenge: Finding the Exact Paint Shade Amongst 500,000+ Products",[484,512,513],{},"A traditional product listing page doesn’t work when you have hundreds of thousands of paint products to merchandise. Shoppers need a way to navigate and search the vast quantity of products quickly. They also need a way to visualise shades of paint that are only marginally different in a really visual and intuitive way – something that would increase purchase confidence.",[497,515,517],{"id":516},"technology-to-sell-mixed-paint-successfully-online","Technology to Sell Mixed Paint Successfully Online",[484,519,520,521,528],{},"At Hullabalook,  ",[522,523,527],"a",{"href":524,"rel":525},"https://www.hullabalook.com/product/",[526],"nofollow","one of many things we do"," is build tools that help retailers sell paint online more effectively. ",[497,530,532],{"id":531},"example-bqs-paint-mixing-tool","Example: B&Q’s Paint Mixing Tool",[484,534,535],{},"B&Q had no issues selling their mixed-to-order paint in-store. But with so much data associated with the range, they didn’t have a practical solution (or the in-house capabilities) to sell these paints online.",[484,537,538],{},"There are thousands of shades available across B&Q’s several paint ranges, so they needed a way to help shoppers explore and purchase the perfect shade for their homes. ",[484,540,541,542,547],{},"We worked with the team to develop the ",[522,543,546],{"href":544,"rel":545},"https://www.diy.com/services/paint-mixing",[526],"Paint Mixing tool",".",[549,550,552],"h3",{"id":551},"heres-how-it-works","Here’s how it works:",[554,555,556,560,563,566,569],"ul",{},[557,558,559],"li",{},"Select a colour group (or type a colour into the search bar if you already know what you want).",[557,561,562],{},"Rank the results by shade (ranging from dark to light) and by brand.",[557,564,565],{},"The grid instantly sorts the entire catalogue & surfaces the best matching paint colours at the top – no endless scrolling required!",[557,567,568],{},"Easily browse and compare options. Hullabalook’s technology renders each paint shade onto the walls of photorealistic images to aid visualisation.",[557,570,571],{},"Once you’ve found a shade you like, view all of the different paint products available for that shade in just a few clicks.",[484,573,574,575,580],{},"The Paint Mixing experience has been incredibly successful in its first year. The fact it’s been ",[522,576,579],{"href":577,"rel":578},"https://www.hullabalook.com/news/hullabalook-x-kingfisher-shortlisted-for-retail-weeks-customer-experience-award/",[526],"nominated for a Retail Week award"," demonstrates the impact it has had.",[497,582,584],{"id":583},"mix-things-up-implement-new-tech-to-improve-findability","‘Mix’ Things Up – Implement New Tech To Improve Findability",[484,586,587],{},"Are you still relying on the same traditional navigation to sell your paint products online? Would you like to offer custom mixed paint online but are having challenges making that work with your back-end?",[484,589,590],{},"If so, ‘mix’ things up a bit! Hullabalook technology pays for itself, and then some. Implement it into your ecommerce website to see an uplift in conversion rate, whether you’re selling paint, or other products too.",{"title":592,"searchDepth":593,"depth":593,"links":594},"",2,[595,596,597,598,602],{"id":499,"depth":593,"text":500},{"id":509,"depth":593,"text":510},{"id":516,"depth":593,"text":517},{"id":531,"depth":593,"text":532,"children":599},[600],{"id":551,"depth":601,"text":552},3,{"id":583,"depth":593,"text":584},[604],{"name":112,"slug":112},[252],"md",{},true,"/news/the-ecommerce-technology-you-need-to-sell-mixed-paint-online",[],"2023-02-07T11:33:00Z",{"title":242,"description":486},"news/the-ecommerce-technology-you-need-to-sell-mixed-paint-online",[615],{"name":143,"slug":112},"A9U9Eh6EJFqh5RQJMMEItMpGO2aUIhgcbJlMOYvftY8",1781937289377]