[{"data":1,"prerenderedAt":665},["ShallowReactive",2],{"news-posts":3,"news-post-hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy":478},[4,18,31,44,58,71,87,101,117,134,151,166,180,195,211,226,241,256,271,290,309,326,340,357,372,387,404,419,433,448,463],{"title":5,"slug":6,"summary":7,"seo_title":5,"meta_description":8,"featured_image":9,"tags":10,"categories":11,"customers":12,"products":14,"created":16,"updated":17},"Hullabalook to deploy modular configurator for Tov Furniture","hullabalook-to-deploy-modular-configurator-for-tov-furniture","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator for their US and UK websites. TOV was born out of sheer necessity for what we now do best — banging out insanely beautiful pieces at a price affordable ...","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator","https://hullabalook-website.hulla-cdn.com/uploads/blog/tov-furniture-x-hullabalook.webp",[],[],[13],"tov-furniture",[15],"modular-product-configurator","2025-02-25T13:32:16.674846Z","2025-02-25T13:40:01.831169Z",{"title":19,"slug":20,"summary":21,"seo_title":19,"meta_description":22,"featured_image":23,"tags":24,"categories":25,"customers":26,"products":28,"created":29,"updated":30},"Hullabalook to partner with Versare Solutions","hullabalook-to-partner-with-versare-solutions","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integrate Hullabalook’s cutting-edge space planning technology and modular configuration tools with Versare’s innovative room dividers, acoustic panels, and modular walls. By combining our expertise, we aim to revolutionize how businesses, educational ...","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integ","https://hullabalook-website.hulla-cdn.com/uploads/blog/versare-x-hullabalook.webp",[],[],[27],"versare",[15],"2025-02-14T17:02:28.025429Z","2025-02-25T13:29:52.465987Z",{"title":32,"slug":33,"summary":34,"seo_title":32,"meta_description":35,"featured_image":36,"tags":37,"categories":38,"customers":39,"products":41,"created":42,"updated":43},"Hullabalook Partners with King Living to Launch Modular Sofa Configurator Across Seven Countries","hullabalook-partners-with-king-living-to-launch-modular-sofa-configurator-across-seven-countries","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renowned furniture brand. This collaboration will see the launch of a cutting-edge 3d modular sofa configurator, designed to enhance the customer experience across seven key markets: Australia, New Zealand, Singapore, Malaysia, ...","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renown","https://hullabalook-website.hulla-cdn.com/uploads/blog/king-living-x-hullabalook.webp",[],[],[40],"king-living",[15],"2025-01-24T14:46:30.549055Z","2025-02-25T13:39:40.576791Z",{"title":45,"slug":46,"summary":47,"seo_title":48,"meta_description":49,"featured_image":50,"tags":51,"categories":52,"customers":53,"products":55,"created":56,"updated":57},"Hullabalook signs OFFX as launch customer for Space Planning tool","hullabalook-signs-new-customer-for-space-planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular configurator tool for furniture planning, with new product capabilities to handle floor plans the tool will assist both OFFX teams and purchases to verify product combinations within a space.","Hullabalook signs new customer for Space Planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular","https://hullabalook-website.hulla-cdn.com/uploads/blog/offx-x-hullabalook.webp",[],[],[54],"offx",[15],"2024-07-19T10:59:04.555282Z","2025-02-25T13:31:27.639258Z",{"title":59,"slug":60,"summary":61,"seo_title":59,"meta_description":62,"featured_image":63,"tags":64,"categories":65,"customers":66,"products":68,"created":69,"updated":70},"Hullabalook Signs VidaXL as a Customer","hullabalook-signs-vidaxl-as-a-customer","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More details to follow.","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More detai","https://hullabalook-website.hulla-cdn.com/uploads/blog/vidaxl-x-hullabalook.webp",[],[],[67],"vidaxl",[15],"2024-07-19T10:56:31.614493Z","2025-02-25T13:50:57.919461Z",{"title":72,"slug":73,"summary":74,"seo_title":72,"meta_description":75,"featured_image":76,"tags":77,"categories":81,"customers":83,"products":84,"created":85,"updated":86},"The Benefits of Server-Side Caching and Event-Driven Architecture","the-benefits-of-server-side-caching-and-event-driven-architecture","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is required to achieve both of these things. Hullabalook uses the benefits of local computing and server-side caching to enhance the overall performance of our ...","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is","https://hullabalook-website.hulla-cdn.com/uploads/blog/UdJIkfiBRR2T7Hl5w00X.webp",[78],{"name":79,"slug":80},"Technology","technology",[82],{"name":79,"slug":80},[],[],"2023-10-11T15:24:52.934835Z","2024-07-19T09:17:27.371161Z",{"title":88,"slug":89,"summary":90,"seo_title":88,"meta_description":91,"featured_image":92,"tags":93,"categories":94,"customers":96,"products":97,"created":99,"updated":100},"The Rise of Retail Marketplaces: Empowering Product Discovery for Shoppers","the-rise-of-retail-marketplaces-empowering-product-discovery-for-shoppers","Becoming a marketplace? Great product discovery is essential. Hullabalook ensures that every shopper who lands on your site can find and buy what they're looking for, without scrolling through endless pages.","Becoming a marketplace? Hullabalook ensures that every shopper can find and buy your poducts, without scrolling through endless pages.","https://hullabalook-website.hulla-cdn.com/uploads/blog/HrfEYE9hRWih9xp9tyPL.webp",[],[95],{"name":79,"slug":80},[],[98],"ai-category-pages","2023-08-04T08:48:34.965648Z","2024-07-19T09:17:27.376759Z",{"title":102,"slug":103,"summary":104,"seo_title":102,"meta_description":105,"featured_image":106,"tags":107,"categories":108,"customers":113,"products":114,"created":115,"updated":116},"Seamlessly Integrate 3D Product Models Into Hullabalook Products","seamlessly-integrate-3d-product-models-into-hullabalook-products","Have you recently invested in 3D product models? Well, good news - you can now seamlessly integrate them alongside your 2D products within your Hullabalook experience.","Have you recently invested in 3D product models? Well, good news; you can now integrate them alongside your 2D products within Hullabalook experiences.","https://hullabalook-website.hulla-cdn.com/uploads/blog/Lw4Bsn6gTWmzTsNv9tJ9.webp",[],[109,111],{"name":110,"slug":110},"featured",{"name":112,"slug":112},"product",[],[15],"2023-07-26T11:16:51.342737Z","2025-02-25T13:20:27.568055Z",{"title":118,"slug":119,"summary":120,"seo_title":121,"meta_description":122,"featured_image":123,"tags":124,"categories":125,"customers":130,"products":131,"created":132,"updated":133},"Why Hullabalook adopts a composable commerce mindset","why-hullabalook-adopts-a-composable-commerce-mindset","Although a headless approach offers speed and agility, it often comes at a feature-light cost. Hullabalook offers the best of both worlds. Our platform reaps all of the headless benefits, while also offering a library of feature-rich components – this is composable commerce.","Why Hullabalook Adopts a Composable Commerce Mindset","See how Hullabalook's composable commerce platform offers retailers the benefits of headless as well as a library of feature-rich components.","https://hullabalook-website.hulla-cdn.com/uploads/blog/oKbZjdJWSge0g9O9kqNA.webp",[],[126,127],{"name":79,"slug":80},{"name":128,"slug":129},"Thought Leadership","thought-leadership",[],[],"2023-07-05T09:39:15.990681Z","2024-07-19T09:17:27.389278Z",{"title":135,"slug":136,"summary":137,"seo_title":138,"meta_description":139,"featured_image":140,"tags":141,"categories":144,"customers":146,"products":147,"created":149,"updated":150},"‘Maximising’ the Benefits of Room Creator With Full-Screen Mode","maximising-the-benefits-of-room-creator-with-full-screen-mode","We're excited to announce a new feature for our Room Creator tool: full-screen mode! This new improvement offers shoppers a more immersive experience which makes it even easier to discover new products and then arrange them within the room setting, whether they’re using the Room Creator on their own device or in-store.","‘Maximise’ Room Creator Benefits With Full-Screen Mode","Our Room Creator tool can now span the full width of any device. Shoppers can toggle between standard and full-screen mode to bring their designs to life.","https://hullabalook-website.hulla-cdn.com/uploads/blog/t5PrRGXdRbmmoYmALelB.webp",[142],{"name":143,"slug":112},"Product",[145],{"name":112,"slug":112},[],[148],"room-creator-moodboard","2023-07-03T11:02:47.812600Z","2023-07-12T13:31:16.061070Z",{"title":152,"slug":153,"summary":154,"seo_title":155,"meta_description":156,"featured_image":157,"tags":158,"categories":159,"customers":161,"products":162,"created":164,"updated":165},"Power-Up: Use Hullabalook Technology To Sell More Appliances Online","power-up-use-hullabalook-technology-to-sell-more-appliances-online","Want to sell more appliances online? Hullabalook's technology can help. Appliances retailers use our technology to increase attach on their product pages, improve product discovery and monetise brand partnerships.","Use Hullabalook Tech To Sell More Appliances Online","Appliance retailers use Hullabalook to sell more products online. Our technology helps you increase attach on and product discovery.","https://hullabalook-website.hulla-cdn.com/uploads/blog/OZH4Tk3BTIa55M7KDVSQ.webp",[],[160],{"name":112,"slug":112},[],[163],"visual-recommendations","2023-06-19T11:04:38.538118Z","2024-07-19T09:17:27.394979Z",{"title":167,"slug":168,"summary":169,"seo_title":170,"meta_description":171,"featured_image":172,"tags":173,"categories":174,"customers":176,"products":177,"created":178,"updated":179},"The Perfect Balance: Hullabalook's Headless Ecommerce Solution","the-perfect-balance-hullabalooks-headless-ecommerce-solution","Retailers; should you go headless? There are many benefits associated with this approach, but they come at a hefty price. This blog explores some of the benefits and limitations associated with headless ecommerce, and explains how Hullabalook offers an easier alternative.","Going headless? Hullabalook has an alternative","Should you go headless? This approach offers retailers many benefits, but comes at a hefty price. Hullabalook offers an alternative.","https://hullabalook-website.hulla-cdn.com/uploads/blog/hcOURUZvRiBDXIqe9r8Q.webp",[],[175],{"name":79,"slug":80},[],[],"2023-06-06T13:53:11.131837Z","2024-07-19T09:17:27.400951Z",{"title":181,"slug":182,"summary":183,"seo_title":184,"meta_description":185,"featured_image":186,"tags":187,"categories":189,"customers":191,"products":192,"created":193,"updated":194},"Enable Photorealistic Backgrounds on Your Hullabalook Apps","enable-photorealistic-backgrounds-on-your-hullabalook-apps","Retail customers using Hullabalook's Room Creator and Visual Bundles apps can now enable new photorealistic lifestyle backgrounds, taking the shopper experience to the next level.","Enable Photorealistic Backgrounds on Hullabalook Apps","Retailers using Hullabalook's Room Creator & Visual Bundles can enable new photorealistic lifestyle backgrounds on these two apps.","https://hullabalook-website.hulla-cdn.com/uploads/blog/uJRRPx0iQlS7IbJEDqJe.webp",[188],{"name":143,"slug":112},[190],{"name":112,"slug":112},[],[148,163],"2023-05-02T15:51:27.432094Z","2023-07-12T13:31:16.068776Z",{"title":196,"slug":197,"summary":198,"seo_title":199,"meta_description":200,"featured_image":201,"tags":202,"categories":204,"customers":207,"products":208,"created":209,"updated":210},"Hyper-personalisation in eCommerce: show customers products they actually want to buy","hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy","Hullabalook’s personalisation engine uses the power of hyper-personalisation to ensure every shopper who engages with a Hullabalook-powered page has a unique experience. We analyse every interaction a shopper has within their session and use this data to provide a truly personalised UX.","eCommerce personalisation: show products customers want","Hullabalook-powered eCommerce pages use the power of hyper-personalisation to ensure every shopper has as a unique UX.","https://hullabalook-website.hulla-cdn.com/uploads/blog/0QqpfefTZyd1OiKZucZP.webp",[203],{"name":79,"slug":80},[205,206],{"name":79,"slug":80},{"name":128,"slug":129},[],[98],"2023-04-18T10:46:40.251886Z","2024-07-19T09:17:27.409807Z",{"title":212,"slug":213,"summary":214,"seo_title":215,"meta_description":216,"featured_image":217,"tags":218,"categories":220,"customers":222,"products":223,"created":224,"updated":225},"The Power of Edge Computing in Ecommerce","the-power-of-edge-computing-in-ecommerce","Edge Computing - what does it mean, and why is it relevant to retail? We often talk about being proud technology geeks. We believe that technology should enhance our everyday experiences, and the concept of Edge Computing fits into this category really well. So, what does Edge Computing mean? Essentially, ...","The Benefits of Edge Computing in Ecommerce","Hullabalook takes an Edge Computing approach when building ecommerce pages. This means that they never crash or slow down under peak traffic.","https://hullabalook-website.hulla-cdn.com/uploads/blog/qNq1zUeS4a2twrPv6Cpg.webp",[219],{"name":79,"slug":80},[221],{"name":79,"slug":80},[],[],"2023-02-21T13:33:40.507117Z","2024-07-19T09:17:27.414844Z",{"title":227,"slug":228,"summary":229,"seo_title":230,"meta_description":231,"featured_image":232,"tags":233,"categories":235,"customers":237,"products":238,"created":239,"updated":240},"Using Our Room Creator Tool? Check Out This New Room Customiser Pack","using-our-room-creator-tool-check-out-this-new-room-customiser-pack","Enable shoppers to recreate their rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","Using Our Room Creator? Here’s a New Customiser Pack","Enable shoppers to create rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","https://hullabalook-website.hulla-cdn.com/uploads/blog/wPQz3s3hTpS2ePowG0lU.webp",[234],{"name":143,"slug":112},[236],{"name":112,"slug":112},[],[148],"2023-02-17T14:38:59.274391Z","2024-07-19T09:17:27.419556Z",{"title":242,"slug":243,"summary":244,"seo_title":245,"meta_description":244,"featured_image":246,"tags":247,"categories":249,"customers":251,"products":253,"created":254,"updated":255},"The Ecommerce Technology You Need To Sell Mixed Paint Online","the-ecommerce-technology-you-need-to-sell-mixed-paint-online","DIY retailers: Need to sell your full paint range online, but lack the flexibility in your back-end system? This tech makes it possible.","Ecommerce Technology Needed To Sell Mixed Paint Online","https://hullabalook-website.hulla-cdn.com/uploads/blog/jvYjhXlSRraMbxHm69oh.png",[248],{"name":143,"slug":112},[250],{"name":112,"slug":112},[252],"b-and-q",[],"2023-02-07T16:50:44.338068Z","2023-07-12T13:31:16.078335Z",{"title":257,"slug":258,"summary":259,"seo_title":260,"meta_description":261,"featured_image":262,"tags":263,"categories":265,"customers":267,"products":268,"created":269,"updated":270},"How To Increase RPU by +385%: Sell Modular Products Using Hullabalook Technology","increase-modular-product-sales-using-hullabalook-tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Product Configurator increases RPU by up to 385%! Here's how it works.","Increase Modular Product Sales Using Hullabalook Tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Furniture Builder increases RPU by up to 385%! Here's how it works.","https://hullabalook-website.hulla-cdn.com/uploads/blog/KtUyNPeRO2Y7ffnYL8RJ.png",[264],{"name":143,"slug":112},[266],{"name":112,"slug":112},[],[15],"2023-01-18T15:12:10.809892Z","2023-07-12T13:31:16.083121Z",{"title":272,"slug":273,"summary":274,"seo_title":275,"meta_description":276,"featured_image":277,"tags":278,"categories":282,"customers":284,"products":287,"created":288,"updated":289},"2022 - A transformative year for retail, and for Hullabalook!","2022-unwrapped","2022 was a difficult year for the retail industry. We saw the closure of some of our favourite highstreet brands, and many of our UK customers felt the pinch as retail spend reduced amid the cost of living crisis. It’s difficult to celebrate your wins when you’re surrounded by negative ...","Hullabalook's 2022 Retail Technology Highlights","2022 - A transformative year for retail, and for Hullabalook! We celebrate retail technology in this 2022 highlights blog.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FklqtWvRRXeZwtwycykC.webp",[279],{"name":280,"slug":281},"Team","team",[283],{"name":280,"slug":281},[252,285,286],"ez-living","urban-barn",[],"2023-01-12T13:04:58.868766Z","2024-07-19T09:17:27.436109Z",{"title":291,"slug":292,"summary":293,"seo_title":294,"meta_description":295,"featured_image":296,"tags":297,"categories":302,"customers":305,"products":306,"created":307,"updated":308},"Hullabalook x Kingfisher shortlisted for Retail Week’s Customer Experience Award","hullabalook-x-kingfisher-shortlisted-for-retail-weeks-customer-experience-award","For the second year running, we’ve been shortlisted for a Retail Week award. This time, our Paint Mixing Experience, live on diy.com, has been recognised as an innovative tool, positively impacting the online customer experience. So, what is the Paint Mixing Experience, and why is it so cool? Kingfisher were ...","Hullabalook X B&Q shortlisted for Retail Week award","Hullabalook's technology, which powers paint product discovery on B&Q, has been shortlisted for the Retail Week Customer Experience award.","https://hullabalook-website.hulla-cdn.com/uploads/blog/B3JmXdMNThqM2s3IVSWU.webp",[298,301],{"name":299,"slug":300},"Awards","awards",{"name":79,"slug":80},[303,304],{"name":299,"slug":300},{"name":79,"slug":80},[252],[],"2023-01-10T16:50:47.919106Z","2024-07-19T09:17:27.441963Z",{"title":310,"slug":311,"summary":312,"seo_title":313,"meta_description":314,"featured_image":315,"tags":316,"categories":319,"customers":322,"products":323,"created":324,"updated":325},"Our peak season advice? Invest in scalable technology.","our-peak-season-advice-invest-in-scalable-technology","The biggest problem retailers face during peak season is the risk that their site will not handle the increased number of users elegantly, leading to crashes, or their sites becoming increasingly slower. We’ve all been added to a virtual queue before, which is an incredibly frustrating user experience, particularly at ...","How to avoid site crashes during Black Friday","Avoid Black Friday outages with Hullabalook. Our CDN approach means that Hullabalook powered ecommerce pages can handle huge traffic spikes.","https://hullabalook-website.hulla-cdn.com/uploads/blog/8Chkm8qyTCmHr3PNdJt3.webp",[317,318],{"name":79,"slug":80},{"name":128,"slug":129},[320,321],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2023-01-10T16:05:58.036852Z","2024-07-19T09:17:27.445065Z",{"title":327,"slug":328,"summary":329,"seo_title":330,"meta_description":329,"featured_image":331,"tags":332,"categories":334,"customers":336,"products":337,"created":338,"updated":339},"Upgrade Your Product Listing Pages With AI Personalisation","upgrade-your-product-listing-pages-with-ai-personalisation","What is 'Smart Grid technology' & how is it different from other AI personalisation tech? See how Smart Grid tech increases PLP conversions.","Upgrade Product Listing Pages With AI Personalisation","https://hullabalook-website.hulla-cdn.com/uploads/blog/xQWOSmp0Tbfj8WnXyW8g.webp",[333],{"name":143,"slug":112},[335],{"name":112,"slug":112},[],[98],"2022-11-17T10:26:17.785153Z","2023-07-12T13:31:16.089532Z",{"title":341,"slug":342,"summary":343,"seo_title":344,"meta_description":345,"featured_image":346,"tags":347,"categories":350,"customers":353,"products":354,"created":355,"updated":356},"How Retailers Can Make the Most of Each Shopper Interaction","how-retailers-can-make-the-most-of-each-shopper-interaction","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Here's how retailers can get the most out of each shopper interaction.","How Retailers Can Make the Most of Shopper Interactions","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Get the most out of each interaction.","https://hullabalook-website.hulla-cdn.com/uploads/blog/DnBXtxTERrKDMrmgZUSz.png",[348,349],{"name":79,"slug":80},{"name":128,"slug":129},[351,352],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2022-11-16T15:03:17.496350Z","2024-07-19T09:17:27.451218Z",{"title":358,"slug":359,"summary":360,"seo_title":361,"meta_description":360,"featured_image":362,"tags":363,"categories":365,"customers":367,"products":369,"created":370,"updated":371},"A Small Change to Your Site's UX That Packs a ‘Measurable’ Punch","a-small-change-to-your-ux-that-packs-a-measurable-punch","We’re passionate about building things to make shoppers' lives easy. See how this “small thing” makes a BIG difference to shoppers' lives.","A Small Site UX Change That Packs a ‘Measurable’ Punch","https://hullabalook-website.hulla-cdn.com/uploads/blog/Os20R95mTZGpHpdhcPTI.webp",[364],{"name":143,"slug":112},[366],{"name":112,"slug":112},[368],"mobilia",[],"2022-10-21T09:56:42.566614Z","2023-07-12T13:31:16.095858Z",{"title":373,"slug":374,"summary":375,"seo_title":376,"meta_description":375,"featured_image":377,"tags":378,"categories":380,"customers":382,"products":384,"created":385,"updated":386},"Hullabalook shortlisted for 'Ecommerce Software of the Year' at the UK Ecommerce Awards","hullabalook-shortlisted-for-ecommerce-software-of-the-year-at-the-uk-ecommerce-awards","Hullabalook X Sofology are UK Ecommerce Awards finalists! Sofology rolled out Visual Bundles and Room Creator technology across their site. Find out more.","Hullabalook X Sofology Finalists at UK Ecommerce Awards","https://hullabalook-website.hulla-cdn.com/uploads/blog/VYiffJEBRetiW2DifutL.webp",[379],{"name":299,"slug":300},[381],{"name":299,"slug":300},[383],"sofology",[148,163],"2022-10-12T14:04:33.418248Z","2024-07-19T09:17:27.456726Z",{"title":388,"slug":389,"summary":390,"seo_title":391,"meta_description":390,"featured_image":392,"tags":393,"categories":398,"customers":400,"products":401,"created":402,"updated":403},"6 Reasons Why Retailers Love Our Room Creator","6-reasons-why-retailers-love-our-room-creator","We've seen huge appetite for our Room Creator, with retailers across the homeware sector adopting it. Here's why they love it.","6 Reasons Why Retailers Love Our Room Creator Tech","https://hullabalook-website.hulla-cdn.com/uploads/blog/0D10uKrQGlesCe5mMbuQ.webp",[394,397],{"name":395,"slug":396},"Blog","blog",{"name":143,"slug":112},[399],{"name":112,"slug":112},[383],[148],"2022-10-11T14:55:37.451885Z","2024-07-19T09:17:27.461045Z",{"title":405,"slug":406,"summary":407,"seo_title":408,"meta_description":407,"featured_image":409,"tags":410,"categories":413,"customers":415,"products":416,"created":417,"updated":418},"5 ways customers promote Hullabalook on-site and on social media","5-ways-customers-promote-hullabalook-on-site-and-on-social-media","There are lots of ways our customers ensure Hullabalook online shopping experiences are an integral part of each shopping journey. Find out how...","5 Ways Retail Customers Promote Hullabalook Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/oRrxMCTSTqOoPfhFbrct.webp",[411,412],{"name":395,"slug":396},{"name":143,"slug":112},[414],{"name":112,"slug":112},[252,383,286],[],"2022-09-20T16:15:10.408989Z","2024-07-19T09:17:27.466815Z",{"title":420,"slug":421,"summary":422,"seo_title":423,"meta_description":422,"featured_image":424,"tags":425,"categories":427,"customers":429,"products":430,"created":431,"updated":432},"The secret to keeping your target audiences happy","the-secret-to-keeping-your-target-audiences-happy","See how retailers can improve the online shopping journey for two personas they deal with daily: style-based and functional shoppers.","The Secret to Keeping Online Target Audiences Happy","https://hullabalook-website.hulla-cdn.com/uploads/blog/kwcYQsYuQpiaIxqW0qb8.webp",[426],{"name":128,"slug":129},[428],{"name":128,"slug":129},[],[98],"2022-09-20T16:13:34.186286Z","2024-07-19T09:17:27.472340Z",{"title":434,"slug":435,"summary":436,"seo_title":437,"meta_description":436,"featured_image":438,"tags":439,"categories":442,"customers":444,"products":445,"created":446,"updated":447},"5 reasons why retailers love our Smart PLPs","5-reasons-why-retailers-love-our-plp-technology","We build tech to make shopping online better for everyone. Here's how to make product listing pages much faster and easier to navigate.","5 Reasons Why Retailers Love Our PLP Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/rR0sRfEATICE701mJMuZ.webp",[440,441],{"name":395,"slug":396},{"name":143,"slug":112},[443],{"name":112,"slug":112},[368,383],[98],"2022-09-20T16:06:35.814567Z","2024-07-19T09:17:27.477454Z",{"title":449,"slug":450,"summary":451,"seo_title":452,"meta_description":453,"featured_image":454,"tags":455,"categories":457,"customers":459,"products":460,"created":461,"updated":462},"We shut the business for 1 week. Here's what happened.","we-shut-the-business-for-1-week-heres-what-happened","Every August we shut down the business to celebrate 1 week of Hullafest. This is a huge investment for the company, so why do we do it? Here are 4 reasons why Hullafest has been, and will always be, worth it.","We Shut the Business for 1 Week. Here’s What Happened.","Every August we shut down the business to celebrate 1 week of Hullafest. Here are 4 reasons why Hullafest will always be worth it.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FQ2FkeZVQsGbIO5S5jVZ.webp",[456],{"name":280,"slug":281},[458],{"name":280,"slug":281},[],[],"2022-09-20T16:02:35.886476Z","2024-07-19T09:17:27.483432Z",{"title":464,"slug":465,"summary":466,"seo_title":467,"meta_description":468,"featured_image":469,"tags":470,"categories":472,"customers":474,"products":475,"created":476,"updated":477},"How to make PDPs work better for you","hullas-school-of-thought-how-to-make-pdps-work-better-for-you","Let's talk about PDPs. The bad news: visitors who enter your site by landing on a PDP are 72% more likely to bounce vs those landing on other page types. The good news: we're here to help.","Hulla’s School of Thought: How To Make PDPs Work Harder","Let's talk PDPs. The bad news: visitors who land on PDPs are 72% more likely to bounce vs those landing on other pages. The good news: we can help.","https://hullabalook-website.hulla-cdn.com/uploads/blog/QnGS0u34TNiwIivpgzlm.jpg",[471],{"name":128,"slug":129},[473],{"name":128,"slug":129},[383],[163],"2022-08-10T08:48:09.569197Z","2024-07-19T09:17:27.488234Z",{"id":479,"title":196,"body":480,"categories":650,"created":209,"customers":653,"description":486,"extension":654,"featured_image":201,"meta":655,"meta_description":200,"navigation":656,"path":657,"products":658,"published":659,"seo":660,"seo_title":199,"stem":661,"summary":198,"tags":662,"updated":210,"__hash__":664},"news/news/hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy.md",{"type":481,"value":482,"toc":641},"minimark",[483,487,490,495,498,504,507,510,513,517,520,525,529,532,536,541,544,547,550,553,556,561,582,587,601,606,622,627,630,633,636],[484,485,486],"p",{},"Retailers around the world are investing in personalisation technology, with the aim of providing a unique shopping experience, tailored to customers’ specific needs. ",[484,488,489],{},"In this blog, we’re going to talk about some of the challenges that come with personalisation in ecommerce, and why we believe that Hullabalook offers a better alternative.",[491,492,494],"h3",{"id":493},"challenge-1-personalisation-should-not-be-a-code-word-for-segmentation","Challenge 1: Personalisation should not be a code word for segmentation",[484,496,497],{},"Let’s start with our first problem. Most retailers rely on segmentation when ‘personalising’ their experience. What do I mean by this? Let me explain…",[484,499,500],{},[501,502,503],"strong",{},"Currently, ‘personalisation’ on ecommerce pages is achieved by leveraging pretty broad characteristics. Rather than learning about each shopper using the experience individually, retailers use large pools of data in order to make assumptions about their customers.",[484,505,506],{},"It’s easier to build experiences this way, because retailer data suggests that people belonging to similar demographics (e.g of age/gender), or people who arrive at their sites on the same user journey (e.g by redirection from social media), are more likely to purchase similar items than those approaching from divergent perspectives.",[484,508,509],{},"Sure, this data is helpful, but can we really call it ‘personalisation’ if it’s not specific to each user? If so, we need a better word to describe truer personal shopping experiences…",[484,511,512],{},"This is where hyper-personalisation comes into play.",[491,514,516],{"id":515},"challenge-2-offline-analytics-doesnt-work-for-infrequent-purchases","Challenge 2: “Offline” analytics doesn’t work for infrequent purchases",[484,518,519],{},"The above approach is very inconsistent and retailers agree. For example, a customer recently explained that when it comes to selling clothing, they believe that they know their audience well - this is because shoppers spend a lot of time browsing, engaging and returning to fashion ecommerce pages (you can analyse a user who visits every week and have relevant results for when they come back next time). However, when it comes to furniture, the availability of data differs because these larger purchases are more infrequent.",[484,521,522],{},[501,523,524],{},"In these situations, it’s even more important to offer a truly personalised experience based on user actions in that session (not just previous sessions), because if shoppers don’t find what they’re looking for, it’s very likely that they’ll leave and not return.",[491,526,528],{"id":527},"challenge-3-privacy-concerns-are-on-the-rise","Challenge 3: Privacy concerns are on the rise",[484,530,531],{},"Consumers are highly sensitive to data usage and storage, and adhering to data privacy regulations which are becoming tougher is essential for all retailers. These regulations mean that there is less data to analyse, making recommendations far less accurate and useful than before. ",[491,533,535],{"id":534},"the-solution-hullabalooks-personalisation-engine","The Solution: Hullabalook’s Personalisation Engine",[484,537,538],{},[501,539,540],{},"Hullabalook’s personalisation engine uses the power of hyper-personalisation to ensure every shopper who engages with a Hullabalook-powered page has a unique experience. We analyse every interaction a shopper has within their session and use this data to provide a truly personalised experience.",[484,542,543],{},"For those new to the concept, ‘hyper-personalisation’ is the idea of using real-time data and information provided by the customer during their browsing session, in order to tailor their shopping experience more deliberately.",[484,545,546],{},"The more interactions a shopper makes, the more personalised their experience will be. The good news is that there are multiple touchpoints associated with a typical commerce journey, so we have a lot of data to play with. The more a shopper engages with our technology, the greater our ability to show them products that are right for them.",[484,548,549],{},"How does it work? Let’s start at the very beginning.",[484,551,552],{},"When a shopper arrives on your site, we don’t know a lot about them. In the first instance, we’ll recommend products based on top-level information like those referenced in the opening paragraph. The magic happens once they start interacting with our technology on your page.",[484,554,555],{},"Most shoppers start by navigating to a category page and then clicking on some filters. For the purpose of this blog, let’s introduce some new user journeys. ",[484,557,558],{},[501,559,560],{},"Sophia lands on a DIY retailers website. She navigates to the paint category and clicks on the ‘grey’ colour filter:",[562,563,564,568,579],"ul",{},[565,566,567],"li",{},"Hullabalook’s personalisation engine knows that Sophia is looking for grey paint.",[565,569,570,571,578],{},"It responds by instantly ",[572,573,577],"a",{"href":574,"rel":575},"https://www.hullabalook.com/products/ai-category-pages/",[576],"nofollow","re-ranking the PLP"," to feature grey paint products at the top. ",[565,580,581],{},"By reacting instantaneously, we’re showing Sophia products which match her in-session needs, if moments before she was looking for wood paint, we can put those at the top of the colour matched results.",[484,583,584],{},[501,585,586],{},"Jessica is on a different site browsing stainless steel Bosch washing machines. She later lands on a dishwasher PDP:",[562,588,589,592],{},[565,590,591],{},"A standard ecommerce PDP presents Jessica with a carousel of other products available on the site which have been rendered by calling on some arbitrary but not necessarily personal or complementary metric (Dishwashers other people bought…. You may also like…. More products in this range….)",[565,593,594,595,600],{},"Hullabalook’s personalisation engine uses what it knows about Jessica’s preferences to automatically generate a ",[572,596,599],{"href":597,"rel":598},"https://www.hullabalook.com/products/visual-recommendations/",[576],"Visual Bundle"," featuring the dishwasher she’s currently viewing, plus the washing machine she previously clicked on",[484,602,603],{},[501,604,605],{},"Clive has added several large items to his cart already (armchair, coffee table) and is looking for  items to decorate his living room:",[562,607,608,616,619],{},[565,609,610,611],{},"Hullabalook invites him to view these items in the ",[572,612,615],{"href":613,"rel":614},"https://www.hullabalook.com/products/room-creator-moodboard/",[576],"Room Creator experience.",[565,617,618],{},"The items he’s already added to cart are shown at the top of the results grid.",[565,620,621],{},"Additional accessories which complement the armchair and coffee table are recommended and can be added to the room visualisation.",[484,623,624],{},[501,625,626],{},"Hullabalook’s personalisation engine uses all of the in-session data that each shopper gives us about their preferences, at every stage of the ecommerce journey. We’re able to use this data to present them with the products they are most likely to find appealing on that given day.",[484,628,629],{},"By relying on data that shoppers are willingly giving us during their session, we avoid making inconsistent assumptions, and provide them with a user experience tailored to their personal needs. ",[484,631,632],{},"Plus, since we don’t track them between sessions, we avoid many data privacy issues.",[484,634,635],{},"Now that’s what we call hyper-personalisation. ",[484,637,638],{},[501,639,640],{},"Interested in learning more about our technology?",{"title":642,"searchDepth":643,"depth":643,"links":644},"",2,[645,647,648,649],{"id":493,"depth":646,"text":494},3,{"id":515,"depth":646,"text":516},{"id":527,"depth":646,"text":528},{"id":534,"depth":646,"text":535},[651,652],{"name":79,"slug":80},{"name":128,"slug":129},[],"md",{},true,"/news/hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy",[98],"2023-04-18T10:40:00Z",{"title":196,"description":486},"news/hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy",[663],{"name":79,"slug":80},"KmDnsK075eqUqTEXWhQ9RJrffkZneGYjaY4FfNsUE8U",1781937289377]