[{"data":1,"prerenderedAt":760},["ShallowReactive",2],{"news-posts":3,"news-post-hullas-school-of-thought-how-to-make-pdps-work-better-for-you":478},[4,18,31,44,58,71,87,101,117,134,151,166,180,195,211,226,241,256,271,290,309,326,340,357,372,387,404,419,433,448,463],{"title":5,"slug":6,"summary":7,"seo_title":5,"meta_description":8,"featured_image":9,"tags":10,"categories":11,"customers":12,"products":14,"created":16,"updated":17},"Hullabalook to deploy modular configurator for Tov Furniture","hullabalook-to-deploy-modular-configurator-for-tov-furniture","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator for their US and UK websites. TOV was born out of sheer necessity for what we now do best — banging out insanely beautiful pieces at a price affordable ...","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator","https://hullabalook-website.hulla-cdn.com/uploads/blog/tov-furniture-x-hullabalook.webp",[],[],[13],"tov-furniture",[15],"modular-product-configurator","2025-02-25T13:32:16.674846Z","2025-02-25T13:40:01.831169Z",{"title":19,"slug":20,"summary":21,"seo_title":19,"meta_description":22,"featured_image":23,"tags":24,"categories":25,"customers":26,"products":28,"created":29,"updated":30},"Hullabalook to partner with Versare Solutions","hullabalook-to-partner-with-versare-solutions","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integrate Hullabalook’s cutting-edge space planning technology and modular configuration tools with Versare’s innovative room dividers, acoustic panels, and modular walls. By combining our expertise, we aim to revolutionize how businesses, educational ...","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integ","https://hullabalook-website.hulla-cdn.com/uploads/blog/versare-x-hullabalook.webp",[],[],[27],"versare",[15],"2025-02-14T17:02:28.025429Z","2025-02-25T13:29:52.465987Z",{"title":32,"slug":33,"summary":34,"seo_title":32,"meta_description":35,"featured_image":36,"tags":37,"categories":38,"customers":39,"products":41,"created":42,"updated":43},"Hullabalook Partners with King Living to Launch Modular Sofa Configurator Across Seven Countries","hullabalook-partners-with-king-living-to-launch-modular-sofa-configurator-across-seven-countries","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renowned furniture brand. This collaboration will see the launch of a cutting-edge 3d modular sofa configurator, designed to enhance the customer experience across seven key markets: Australia, New Zealand, Singapore, Malaysia, ...","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renown","https://hullabalook-website.hulla-cdn.com/uploads/blog/king-living-x-hullabalook.webp",[],[],[40],"king-living",[15],"2025-01-24T14:46:30.549055Z","2025-02-25T13:39:40.576791Z",{"title":45,"slug":46,"summary":47,"seo_title":48,"meta_description":49,"featured_image":50,"tags":51,"categories":52,"customers":53,"products":55,"created":56,"updated":57},"Hullabalook signs OFFX as launch customer for Space Planning tool","hullabalook-signs-new-customer-for-space-planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular configurator tool for furniture planning, with new product capabilities to handle floor plans the tool will assist both OFFX teams and purchases to verify product combinations within a space.","Hullabalook signs new customer for Space Planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular","https://hullabalook-website.hulla-cdn.com/uploads/blog/offx-x-hullabalook.webp",[],[],[54],"offx",[15],"2024-07-19T10:59:04.555282Z","2025-02-25T13:31:27.639258Z",{"title":59,"slug":60,"summary":61,"seo_title":59,"meta_description":62,"featured_image":63,"tags":64,"categories":65,"customers":66,"products":68,"created":69,"updated":70},"Hullabalook Signs VidaXL as a Customer","hullabalook-signs-vidaxl-as-a-customer","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More details to follow.","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More detai","https://hullabalook-website.hulla-cdn.com/uploads/blog/vidaxl-x-hullabalook.webp",[],[],[67],"vidaxl",[15],"2024-07-19T10:56:31.614493Z","2025-02-25T13:50:57.919461Z",{"title":72,"slug":73,"summary":74,"seo_title":72,"meta_description":75,"featured_image":76,"tags":77,"categories":81,"customers":83,"products":84,"created":85,"updated":86},"The Benefits of Server-Side Caching and Event-Driven Architecture","the-benefits-of-server-side-caching-and-event-driven-architecture","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is required to achieve both of these things. Hullabalook uses the benefits of local computing and server-side caching to enhance the overall performance of our ...","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is","https://hullabalook-website.hulla-cdn.com/uploads/blog/UdJIkfiBRR2T7Hl5w00X.webp",[78],{"name":79,"slug":80},"Technology","technology",[82],{"name":79,"slug":80},[],[],"2023-10-11T15:24:52.934835Z","2024-07-19T09:17:27.371161Z",{"title":88,"slug":89,"summary":90,"seo_title":88,"meta_description":91,"featured_image":92,"tags":93,"categories":94,"customers":96,"products":97,"created":99,"updated":100},"The Rise of Retail Marketplaces: Empowering Product Discovery for Shoppers","the-rise-of-retail-marketplaces-empowering-product-discovery-for-shoppers","Becoming a marketplace? Great product discovery is essential. Hullabalook ensures that every shopper who lands on your site can find and buy what they're looking for, without scrolling through endless pages.","Becoming a marketplace? Hullabalook ensures that every shopper can find and buy your poducts, without scrolling through endless pages.","https://hullabalook-website.hulla-cdn.com/uploads/blog/HrfEYE9hRWih9xp9tyPL.webp",[],[95],{"name":79,"slug":80},[],[98],"ai-category-pages","2023-08-04T08:48:34.965648Z","2024-07-19T09:17:27.376759Z",{"title":102,"slug":103,"summary":104,"seo_title":102,"meta_description":105,"featured_image":106,"tags":107,"categories":108,"customers":113,"products":114,"created":115,"updated":116},"Seamlessly Integrate 3D Product Models Into Hullabalook Products","seamlessly-integrate-3d-product-models-into-hullabalook-products","Have you recently invested in 3D product models? Well, good news - you can now seamlessly integrate them alongside your 2D products within your Hullabalook experience.","Have you recently invested in 3D product models? Well, good news; you can now integrate them alongside your 2D products within Hullabalook experiences.","https://hullabalook-website.hulla-cdn.com/uploads/blog/Lw4Bsn6gTWmzTsNv9tJ9.webp",[],[109,111],{"name":110,"slug":110},"featured",{"name":112,"slug":112},"product",[],[15],"2023-07-26T11:16:51.342737Z","2025-02-25T13:20:27.568055Z",{"title":118,"slug":119,"summary":120,"seo_title":121,"meta_description":122,"featured_image":123,"tags":124,"categories":125,"customers":130,"products":131,"created":132,"updated":133},"Why Hullabalook adopts a composable commerce mindset","why-hullabalook-adopts-a-composable-commerce-mindset","Although a headless approach offers speed and agility, it often comes at a feature-light cost. Hullabalook offers the best of both worlds. Our platform reaps all of the headless benefits, while also offering a library of feature-rich components – this is composable commerce.","Why Hullabalook Adopts a Composable Commerce Mindset","See how Hullabalook's composable commerce platform offers retailers the benefits of headless as well as a library of feature-rich components.","https://hullabalook-website.hulla-cdn.com/uploads/blog/oKbZjdJWSge0g9O9kqNA.webp",[],[126,127],{"name":79,"slug":80},{"name":128,"slug":129},"Thought Leadership","thought-leadership",[],[],"2023-07-05T09:39:15.990681Z","2024-07-19T09:17:27.389278Z",{"title":135,"slug":136,"summary":137,"seo_title":138,"meta_description":139,"featured_image":140,"tags":141,"categories":144,"customers":146,"products":147,"created":149,"updated":150},"‘Maximising’ the Benefits of Room Creator With Full-Screen Mode","maximising-the-benefits-of-room-creator-with-full-screen-mode","We're excited to announce a new feature for our Room Creator tool: full-screen mode! This new improvement offers shoppers a more immersive experience which makes it even easier to discover new products and then arrange them within the room setting, whether they’re using the Room Creator on their own device or in-store.","‘Maximise’ Room Creator Benefits With Full-Screen Mode","Our Room Creator tool can now span the full width of any device. Shoppers can toggle between standard and full-screen mode to bring their designs to life.","https://hullabalook-website.hulla-cdn.com/uploads/blog/t5PrRGXdRbmmoYmALelB.webp",[142],{"name":143,"slug":112},"Product",[145],{"name":112,"slug":112},[],[148],"room-creator-moodboard","2023-07-03T11:02:47.812600Z","2023-07-12T13:31:16.061070Z",{"title":152,"slug":153,"summary":154,"seo_title":155,"meta_description":156,"featured_image":157,"tags":158,"categories":159,"customers":161,"products":162,"created":164,"updated":165},"Power-Up: Use Hullabalook Technology To Sell More Appliances Online","power-up-use-hullabalook-technology-to-sell-more-appliances-online","Want to sell more appliances online? Hullabalook's technology can help. Appliances retailers use our technology to increase attach on their product pages, improve product discovery and monetise brand partnerships.","Use Hullabalook Tech To Sell More Appliances Online","Appliance retailers use Hullabalook to sell more products online. Our technology helps you increase attach on and product discovery.","https://hullabalook-website.hulla-cdn.com/uploads/blog/OZH4Tk3BTIa55M7KDVSQ.webp",[],[160],{"name":112,"slug":112},[],[163],"visual-recommendations","2023-06-19T11:04:38.538118Z","2024-07-19T09:17:27.394979Z",{"title":167,"slug":168,"summary":169,"seo_title":170,"meta_description":171,"featured_image":172,"tags":173,"categories":174,"customers":176,"products":177,"created":178,"updated":179},"The Perfect Balance: Hullabalook's Headless Ecommerce Solution","the-perfect-balance-hullabalooks-headless-ecommerce-solution","Retailers; should you go headless? There are many benefits associated with this approach, but they come at a hefty price. This blog explores some of the benefits and limitations associated with headless ecommerce, and explains how Hullabalook offers an easier alternative.","Going headless? Hullabalook has an alternative","Should you go headless? This approach offers retailers many benefits, but comes at a hefty price. Hullabalook offers an alternative.","https://hullabalook-website.hulla-cdn.com/uploads/blog/hcOURUZvRiBDXIqe9r8Q.webp",[],[175],{"name":79,"slug":80},[],[],"2023-06-06T13:53:11.131837Z","2024-07-19T09:17:27.400951Z",{"title":181,"slug":182,"summary":183,"seo_title":184,"meta_description":185,"featured_image":186,"tags":187,"categories":189,"customers":191,"products":192,"created":193,"updated":194},"Enable Photorealistic Backgrounds on Your Hullabalook Apps","enable-photorealistic-backgrounds-on-your-hullabalook-apps","Retail customers using Hullabalook's Room Creator and Visual Bundles apps can now enable new photorealistic lifestyle backgrounds, taking the shopper experience to the next level.","Enable Photorealistic Backgrounds on Hullabalook Apps","Retailers using Hullabalook's Room Creator & Visual Bundles can enable new photorealistic lifestyle backgrounds on these two apps.","https://hullabalook-website.hulla-cdn.com/uploads/blog/uJRRPx0iQlS7IbJEDqJe.webp",[188],{"name":143,"slug":112},[190],{"name":112,"slug":112},[],[148,163],"2023-05-02T15:51:27.432094Z","2023-07-12T13:31:16.068776Z",{"title":196,"slug":197,"summary":198,"seo_title":199,"meta_description":200,"featured_image":201,"tags":202,"categories":204,"customers":207,"products":208,"created":209,"updated":210},"Hyper-personalisation in eCommerce: show customers products they actually want to buy","hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy","Hullabalook’s personalisation engine uses the power of hyper-personalisation to ensure every shopper who engages with a Hullabalook-powered page has a unique experience. We analyse every interaction a shopper has within their session and use this data to provide a truly personalised UX.","eCommerce personalisation: show products customers want","Hullabalook-powered eCommerce pages use the power of hyper-personalisation to ensure every shopper has as a unique UX.","https://hullabalook-website.hulla-cdn.com/uploads/blog/0QqpfefTZyd1OiKZucZP.webp",[203],{"name":79,"slug":80},[205,206],{"name":79,"slug":80},{"name":128,"slug":129},[],[98],"2023-04-18T10:46:40.251886Z","2024-07-19T09:17:27.409807Z",{"title":212,"slug":213,"summary":214,"seo_title":215,"meta_description":216,"featured_image":217,"tags":218,"categories":220,"customers":222,"products":223,"created":224,"updated":225},"The Power of Edge Computing in Ecommerce","the-power-of-edge-computing-in-ecommerce","Edge Computing - what does it mean, and why is it relevant to retail? We often talk about being proud technology geeks. We believe that technology should enhance our everyday experiences, and the concept of Edge Computing fits into this category really well. So, what does Edge Computing mean? Essentially, ...","The Benefits of Edge Computing in Ecommerce","Hullabalook takes an Edge Computing approach when building ecommerce pages. This means that they never crash or slow down under peak traffic.","https://hullabalook-website.hulla-cdn.com/uploads/blog/qNq1zUeS4a2twrPv6Cpg.webp",[219],{"name":79,"slug":80},[221],{"name":79,"slug":80},[],[],"2023-02-21T13:33:40.507117Z","2024-07-19T09:17:27.414844Z",{"title":227,"slug":228,"summary":229,"seo_title":230,"meta_description":231,"featured_image":232,"tags":233,"categories":235,"customers":237,"products":238,"created":239,"updated":240},"Using Our Room Creator Tool? Check Out This New Room Customiser Pack","using-our-room-creator-tool-check-out-this-new-room-customiser-pack","Enable shoppers to recreate their rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","Using Our Room Creator? Here’s a New Customiser Pack","Enable shoppers to create rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","https://hullabalook-website.hulla-cdn.com/uploads/blog/wPQz3s3hTpS2ePowG0lU.webp",[234],{"name":143,"slug":112},[236],{"name":112,"slug":112},[],[148],"2023-02-17T14:38:59.274391Z","2024-07-19T09:17:27.419556Z",{"title":242,"slug":243,"summary":244,"seo_title":245,"meta_description":244,"featured_image":246,"tags":247,"categories":249,"customers":251,"products":253,"created":254,"updated":255},"The Ecommerce Technology You Need To Sell Mixed Paint Online","the-ecommerce-technology-you-need-to-sell-mixed-paint-online","DIY retailers: Need to sell your full paint range online, but lack the flexibility in your back-end system? This tech makes it possible.","Ecommerce Technology Needed To Sell Mixed Paint Online","https://hullabalook-website.hulla-cdn.com/uploads/blog/jvYjhXlSRraMbxHm69oh.png",[248],{"name":143,"slug":112},[250],{"name":112,"slug":112},[252],"b-and-q",[],"2023-02-07T16:50:44.338068Z","2023-07-12T13:31:16.078335Z",{"title":257,"slug":258,"summary":259,"seo_title":260,"meta_description":261,"featured_image":262,"tags":263,"categories":265,"customers":267,"products":268,"created":269,"updated":270},"How To Increase RPU by +385%: Sell Modular Products Using Hullabalook Technology","increase-modular-product-sales-using-hullabalook-tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Product Configurator increases RPU by up to 385%! Here's how it works.","Increase Modular Product Sales Using Hullabalook Tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Furniture Builder increases RPU by up to 385%! Here's how it works.","https://hullabalook-website.hulla-cdn.com/uploads/blog/KtUyNPeRO2Y7ffnYL8RJ.png",[264],{"name":143,"slug":112},[266],{"name":112,"slug":112},[],[15],"2023-01-18T15:12:10.809892Z","2023-07-12T13:31:16.083121Z",{"title":272,"slug":273,"summary":274,"seo_title":275,"meta_description":276,"featured_image":277,"tags":278,"categories":282,"customers":284,"products":287,"created":288,"updated":289},"2022 - A transformative year for retail, and for Hullabalook!","2022-unwrapped","2022 was a difficult year for the retail industry. We saw the closure of some of our favourite highstreet brands, and many of our UK customers felt the pinch as retail spend reduced amid the cost of living crisis. It’s difficult to celebrate your wins when you’re surrounded by negative ...","Hullabalook's 2022 Retail Technology Highlights","2022 - A transformative year for retail, and for Hullabalook! We celebrate retail technology in this 2022 highlights blog.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FklqtWvRRXeZwtwycykC.webp",[279],{"name":280,"slug":281},"Team","team",[283],{"name":280,"slug":281},[252,285,286],"ez-living","urban-barn",[],"2023-01-12T13:04:58.868766Z","2024-07-19T09:17:27.436109Z",{"title":291,"slug":292,"summary":293,"seo_title":294,"meta_description":295,"featured_image":296,"tags":297,"categories":302,"customers":305,"products":306,"created":307,"updated":308},"Hullabalook x Kingfisher shortlisted for Retail Week’s Customer Experience Award","hullabalook-x-kingfisher-shortlisted-for-retail-weeks-customer-experience-award","For the second year running, we’ve been shortlisted for a Retail Week award. This time, our Paint Mixing Experience, live on diy.com, has been recognised as an innovative tool, positively impacting the online customer experience. So, what is the Paint Mixing Experience, and why is it so cool? Kingfisher were ...","Hullabalook X B&Q shortlisted for Retail Week award","Hullabalook's technology, which powers paint product discovery on B&Q, has been shortlisted for the Retail Week Customer Experience award.","https://hullabalook-website.hulla-cdn.com/uploads/blog/B3JmXdMNThqM2s3IVSWU.webp",[298,301],{"name":299,"slug":300},"Awards","awards",{"name":79,"slug":80},[303,304],{"name":299,"slug":300},{"name":79,"slug":80},[252],[],"2023-01-10T16:50:47.919106Z","2024-07-19T09:17:27.441963Z",{"title":310,"slug":311,"summary":312,"seo_title":313,"meta_description":314,"featured_image":315,"tags":316,"categories":319,"customers":322,"products":323,"created":324,"updated":325},"Our peak season advice? Invest in scalable technology.","our-peak-season-advice-invest-in-scalable-technology","The biggest problem retailers face during peak season is the risk that their site will not handle the increased number of users elegantly, leading to crashes, or their sites becoming increasingly slower. We’ve all been added to a virtual queue before, which is an incredibly frustrating user experience, particularly at ...","How to avoid site crashes during Black Friday","Avoid Black Friday outages with Hullabalook. Our CDN approach means that Hullabalook powered ecommerce pages can handle huge traffic spikes.","https://hullabalook-website.hulla-cdn.com/uploads/blog/8Chkm8qyTCmHr3PNdJt3.webp",[317,318],{"name":79,"slug":80},{"name":128,"slug":129},[320,321],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2023-01-10T16:05:58.036852Z","2024-07-19T09:17:27.445065Z",{"title":327,"slug":328,"summary":329,"seo_title":330,"meta_description":329,"featured_image":331,"tags":332,"categories":334,"customers":336,"products":337,"created":338,"updated":339},"Upgrade Your Product Listing Pages With AI Personalisation","upgrade-your-product-listing-pages-with-ai-personalisation","What is 'Smart Grid technology' & how is it different from other AI personalisation tech? See how Smart Grid tech increases PLP conversions.","Upgrade Product Listing Pages With AI Personalisation","https://hullabalook-website.hulla-cdn.com/uploads/blog/xQWOSmp0Tbfj8WnXyW8g.webp",[333],{"name":143,"slug":112},[335],{"name":112,"slug":112},[],[98],"2022-11-17T10:26:17.785153Z","2023-07-12T13:31:16.089532Z",{"title":341,"slug":342,"summary":343,"seo_title":344,"meta_description":345,"featured_image":346,"tags":347,"categories":350,"customers":353,"products":354,"created":355,"updated":356},"How Retailers Can Make the Most of Each Shopper Interaction","how-retailers-can-make-the-most-of-each-shopper-interaction","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Here's how retailers can get the most out of each shopper interaction.","How Retailers Can Make the Most of Shopper Interactions","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Get the most out of each interaction.","https://hullabalook-website.hulla-cdn.com/uploads/blog/DnBXtxTERrKDMrmgZUSz.png",[348,349],{"name":79,"slug":80},{"name":128,"slug":129},[351,352],{"name":79,"slug":80},{"name":128,"slug":129},[],[],"2022-11-16T15:03:17.496350Z","2024-07-19T09:17:27.451218Z",{"title":358,"slug":359,"summary":360,"seo_title":361,"meta_description":360,"featured_image":362,"tags":363,"categories":365,"customers":367,"products":369,"created":370,"updated":371},"A Small Change to Your Site's UX That Packs a ‘Measurable’ Punch","a-small-change-to-your-ux-that-packs-a-measurable-punch","We’re passionate about building things to make shoppers' lives easy. See how this “small thing” makes a BIG difference to shoppers' lives.","A Small Site UX Change That Packs a ‘Measurable’ Punch","https://hullabalook-website.hulla-cdn.com/uploads/blog/Os20R95mTZGpHpdhcPTI.webp",[364],{"name":143,"slug":112},[366],{"name":112,"slug":112},[368],"mobilia",[],"2022-10-21T09:56:42.566614Z","2023-07-12T13:31:16.095858Z",{"title":373,"slug":374,"summary":375,"seo_title":376,"meta_description":375,"featured_image":377,"tags":378,"categories":380,"customers":382,"products":384,"created":385,"updated":386},"Hullabalook shortlisted for 'Ecommerce Software of the Year' at the UK Ecommerce Awards","hullabalook-shortlisted-for-ecommerce-software-of-the-year-at-the-uk-ecommerce-awards","Hullabalook X Sofology are UK Ecommerce Awards finalists! Sofology rolled out Visual Bundles and Room Creator technology across their site. Find out more.","Hullabalook X Sofology Finalists at UK Ecommerce Awards","https://hullabalook-website.hulla-cdn.com/uploads/blog/VYiffJEBRetiW2DifutL.webp",[379],{"name":299,"slug":300},[381],{"name":299,"slug":300},[383],"sofology",[148,163],"2022-10-12T14:04:33.418248Z","2024-07-19T09:17:27.456726Z",{"title":388,"slug":389,"summary":390,"seo_title":391,"meta_description":390,"featured_image":392,"tags":393,"categories":398,"customers":400,"products":401,"created":402,"updated":403},"6 Reasons Why Retailers Love Our Room Creator","6-reasons-why-retailers-love-our-room-creator","We've seen huge appetite for our Room Creator, with retailers across the homeware sector adopting it. Here's why they love it.","6 Reasons Why Retailers Love Our Room Creator Tech","https://hullabalook-website.hulla-cdn.com/uploads/blog/0D10uKrQGlesCe5mMbuQ.webp",[394,397],{"name":395,"slug":396},"Blog","blog",{"name":143,"slug":112},[399],{"name":112,"slug":112},[383],[148],"2022-10-11T14:55:37.451885Z","2024-07-19T09:17:27.461045Z",{"title":405,"slug":406,"summary":407,"seo_title":408,"meta_description":407,"featured_image":409,"tags":410,"categories":413,"customers":415,"products":416,"created":417,"updated":418},"5 ways customers promote Hullabalook on-site and on social media","5-ways-customers-promote-hullabalook-on-site-and-on-social-media","There are lots of ways our customers ensure Hullabalook online shopping experiences are an integral part of each shopping journey. Find out how...","5 Ways Retail Customers Promote Hullabalook Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/oRrxMCTSTqOoPfhFbrct.webp",[411,412],{"name":395,"slug":396},{"name":143,"slug":112},[414],{"name":112,"slug":112},[252,383,286],[],"2022-09-20T16:15:10.408989Z","2024-07-19T09:17:27.466815Z",{"title":420,"slug":421,"summary":422,"seo_title":423,"meta_description":422,"featured_image":424,"tags":425,"categories":427,"customers":429,"products":430,"created":431,"updated":432},"The secret to keeping your target audiences happy","the-secret-to-keeping-your-target-audiences-happy","See how retailers can improve the online shopping journey for two personas they deal with daily: style-based and functional shoppers.","The Secret to Keeping Online Target Audiences Happy","https://hullabalook-website.hulla-cdn.com/uploads/blog/kwcYQsYuQpiaIxqW0qb8.webp",[426],{"name":128,"slug":129},[428],{"name":128,"slug":129},[],[98],"2022-09-20T16:13:34.186286Z","2024-07-19T09:17:27.472340Z",{"title":434,"slug":435,"summary":436,"seo_title":437,"meta_description":436,"featured_image":438,"tags":439,"categories":442,"customers":444,"products":445,"created":446,"updated":447},"5 reasons why retailers love our Smart PLPs","5-reasons-why-retailers-love-our-plp-technology","We build tech to make shopping online better for everyone. Here's how to make product listing pages much faster and easier to navigate.","5 Reasons Why Retailers Love Our PLP Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/rR0sRfEATICE701mJMuZ.webp",[440,441],{"name":395,"slug":396},{"name":143,"slug":112},[443],{"name":112,"slug":112},[368,383],[98],"2022-09-20T16:06:35.814567Z","2024-07-19T09:17:27.477454Z",{"title":449,"slug":450,"summary":451,"seo_title":452,"meta_description":453,"featured_image":454,"tags":455,"categories":457,"customers":459,"products":460,"created":461,"updated":462},"We shut the business for 1 week. Here's what happened.","we-shut-the-business-for-1-week-heres-what-happened","Every August we shut down the business to celebrate 1 week of Hullafest. This is a huge investment for the company, so why do we do it? Here are 4 reasons why Hullafest has been, and will always be, worth it.","We Shut the Business for 1 Week. Here’s What Happened.","Every August we shut down the business to celebrate 1 week of Hullafest. Here are 4 reasons why Hullafest will always be worth it.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FQ2FkeZVQsGbIO5S5jVZ.webp",[456],{"name":280,"slug":281},[458],{"name":280,"slug":281},[],[],"2022-09-20T16:02:35.886476Z","2024-07-19T09:17:27.483432Z",{"title":464,"slug":465,"summary":466,"seo_title":467,"meta_description":468,"featured_image":469,"tags":470,"categories":472,"customers":474,"products":475,"created":476,"updated":477},"How to make PDPs work better for you","hullas-school-of-thought-how-to-make-pdps-work-better-for-you","Let's talk about PDPs. The bad news: visitors who enter your site by landing on a PDP are 72% more likely to bounce vs those landing on other page types. The good news: we're here to help.","Hulla’s School of Thought: How To Make PDPs Work Harder","Let's talk PDPs. The bad news: visitors who land on PDPs are 72% more likely to bounce vs those landing on other pages. The good news: we can help.","https://hullabalook-website.hulla-cdn.com/uploads/blog/QnGS0u34TNiwIivpgzlm.jpg",[471],{"name":128,"slug":129},[473],{"name":128,"slug":129},[383],[163],"2022-08-10T08:48:09.569197Z","2024-07-19T09:17:27.488234Z",{"id":479,"title":464,"body":480,"categories":746,"created":476,"customers":748,"description":486,"extension":749,"featured_image":469,"meta":750,"meta_description":468,"navigation":751,"path":752,"products":753,"published":754,"seo":755,"seo_title":467,"stem":756,"summary":466,"tags":757,"updated":477,"__hash__":759},"news/news/hullas-school-of-thought-how-to-make-pdps-work-better-for-you.md",{"type":481,"value":482,"toc":734},"minimark",[483,487,490,493,504,509,512,515,518,531,534,538,541,544,547,556,566,573,577,580,583,586,589,594,597,600,606,609,612,630,633,642,648,651,655,658,669,672,675,686,694,700,708,711,716,727,731],[484,485,486],"p",{},"Welcome to Hulla’s School of Thought - our latest series of content dedicated to exploring fundamental aspects of ecommerce, through the lens of Hullabalook. ",[484,488,489],{},"Customers have often told us that they like the way we think. For us, there’s no better compliment. We are technologists, but we’re also ecommerce lovers. We believe that technology should be used to enhance our everyday lives, and we hope that our technology can be used to make shopping experiences better. ",[484,491,492],{},"We put our energy into building technologies that help solve the bigger problems in retail - such as making product display pages (PDPs) work better for our customers.",[484,494,495,496,503],{},"So, yes you guessed it – this month we’re talking all about PDPs! The bad news is that visitors who enter your site by landing on a product display page are ",[497,498,502],"a",{"href":499,"rel":500},"https://www.marketingcharts.com/industries/retail-and-e-commerce-83328",[501],"nofollow","72% more likely"," to bounce than those who land on a different page type. The good news is that we’re here to help. ",[505,506,508],"h2",{"id":507},"overcoming-choice-paralysis-on-pdps","Overcoming Choice Paralysis on PDPs",[484,510,511],{},"Everyday, shoppers face choice paralysis when they land on PDPs. It’s a retailer's job to think one step ahead and ensure shoppers have all of the information they need, can find the product they’re looking for and feel confident enough to purchase it.",[484,513,514],{},"We aim to help retailers achieve this in as few clicks as possible. We want to take the work away from the shopper and provide them with a fluid, inspirational experience. ",[484,516,517],{},"Usually, when a shopper lands on your PDP they fall into one of following scenarios: ",[519,520,521,525,528],"ol",{},[522,523,524],"li",{},"They like the product, they want to buy it.",[522,526,527],{},"They don’t like it and need an alternative.",[522,529,530],{},"They like it and want to purchase some accessories alongside it.",[484,532,533],{},"Let’s delve into these a little more… school is in session! ",[505,535,537],{"id":536},"scenario-1-theyve-landed-on-your-pdp-like-the-product-but-need-a-little-convincing-to-click-buy","Scenario 1: They’ve landed on your PDP, like the product but need a little convincing to click ‘buy’",[484,539,540],{},"A lot of retailers suffer from high bounce rates on their product display pages. While this could be due to products being out of stock or having high price points, most of the time it's because the page doesn't display the necessary information needed to make the purchase. ",[484,542,543],{},"A shopper lands on a PDP and likes what they see. You cannot assume that this customer has any prior knowledge of your brand - they could just as likely be at the top of the funnel as be at the bottom. What you can do is offer an inspirational PDP shopping experience. ",[484,545,546],{},"It’s essential that you provide as much information as you can about the product, to limit any insecurities - this includes key information such as size, compatibility, type, fabric etc. We see a lot of retailers optimising their PDPs with influential content such as customer reviews, influencer marketing or product photography displaying the product ‘in use’. This is really powerful, because shoppers can relate to the content and imagine how they would use it at home. One of our customers does a great job of this.",[484,548,549,550,555],{},"All of our customers tell us that beautiful photography plays a huge part in their ability to sell products. However, if you’re a retailer with a large product catalogue such as Sofology (who have hundreds of different variants of sofa styles/colours), taking photographs of every sofa variant is too costly. Our ",[497,551,554],{"href":552,"rel":553},"https://www.hullabalook.com/products/visual-recommendations/",[501],"Visual Bundles technology"," solves this problem (and many more!) by automatically generating a lifestyle image featuring the seed product on any sofa PDP.",[484,557,558],{},[497,559,562],{"href":560,"rel":561},"https://www2.hullabalook.com/case-study/sofology/visual-bundles/",[501],[563,564,565],"strong",{},"When Sofology launched our Visual Bundles product they saw a 10% increase in CVR online and in-store.",[484,567,568],{},[569,570],"img",{"alt":571,"src":572},"Visual Bundles on Sofology's website","https://hullabalook-website.hulla-cdn.com/uploads/blog/u7uHzBA8QktarOGIoLcY.gif",[505,574,576],{"id":575},"scenario-2-its-not-the-right-product-they-want-to-see-alternatives-and-you-want-to-keep-them-on-your-site","Scenario 2: It’s not the right product, they want to see alternatives and you want to keep them on your site",[484,578,579],{},"If a shopper lands on your PDP and can’t see the product they want – due to stock issues, price, or because it doesn’t meet their criteria – what happens next? Most of the time the shoppers' purchase journey ends there. ",[484,581,582],{},"Most PDPs don’t inspire shoppers to actually shop. They show information about one specific product and then, more often than not, show you a bunch of products that don’t match your search. ",[484,584,585],{},"We believe that this is a big issue in ecommerce, which we’re dedicated to solving. We try to challenge the status quo by asking the difficult questions and reimagining ecommerce site pages. ",[484,587,588],{},"For example, why can’t a PDP become another PLP? This is where the Hullabalook philosophy comes into play. Rather than forcing a purchase journey to end, wouldn’t it be great if you could show this potential customer all of the next best products, based on the attributes of the seed product they’re viewing. ",[590,591,593],"h3",{"id":592},"lets-put-this-into-context","Let’s put this into context",[484,595,596],{},"I’m attending a party and want a blue, maxi dress with long sleeves to wear. Like most shoppers, I head to Google Shopping and click on the first dress that catches my eye. ",[484,598,599],{},"I landed on this PDP and I like some aspects of the dress, but it’s not quite right. I’d like to see similar dresses but the carousel of alternative dresses I’m shown doesn't match my criteria. None of the dresses are blue, some are maxi and some have long sleeves but they look nothing like the original dress I clicked on. ",[484,601,602],{},[569,603],{"alt":604,"src":605},"Irrelevant product suggestions are shown on some retailers' sites","https://hullabalook-website.hulla-cdn.com/uploads/blog/E5dYUNfTSxK4NTRn4hfh.gif",[484,607,608],{},"In this scenario, I can't find what I’m looking for so I’ll probably exit the site and restart my purchase journey elsewhere. ",[484,610,611],{},"A Hullabalook online shopping experience would look like this:",[613,614,615,618,621,624,627],"ul",{},[522,616,617],{},"I land on blue, maxi dresses on Google Shopping.",[522,619,620],{},"Click the image I like, leading to a retailer's PDP.",[522,622,623],{},"I decide the product isn’t right, but I’m shown some alternative products which match my original criteria.",[522,625,626],{},"Now, I have the option to like or dislike certain attributes about each product. For example, I like that it’s blue, I dislike the material. I dislike the neckline, but I like the overall style.",[522,628,629],{},"The product grid is automatically re-ranked to feature the most relevant first and I haven’t had to click a million filters to get to the right product.",[484,631,632],{},"Most ecommerce sites don’t give us the option to negatively filter like this, but it would make my online shopping experience so much easier!",[484,634,635,636,641],{},"This concept works well across multiple industries. Here’s ",[497,637,640],{"href":638,"rel":639},"https://www.youtube.com/watch?v=3xpTEQa9OR0",[501],"a live example of it working for one of our electronics customers",". They are currently using it across their PLPs, but the same approach can be applied to PDPs. ",[484,643,644],{},[569,645],{"alt":646,"src":647},"Our technology on a customer’s website","https://hullabalook-website.hulla-cdn.com/uploads/blog/o13WNpfTyq79IqcAG368.gif",[484,649,650],{},"As I interact with my filters, the listings page is automatically re-ranking to feature the products which most match my criteria. I said I liked LG products, so the PLP re-ranked to show me LG products first. I said I didn’t like the colour white, so the PLP re-ranked to show me products that aren’t white first. Giving me this option to negatively filter my results has made it much easier to find what I want and increased the likelihood of my purchase. ",[505,652,654],{"id":653},"scenario-3-its-the-right-product-theyre-open-to-buying-additional-accessories-and-you-want-to-increase-attach","Scenario 3: It’s the right product, they’re open to buying additional accessories and you want to increase attach",[484,656,657],{},"Every retailer wants to increase attach rate at the point of purchase, but most bundling solutions on the market aren’t performant, either because:",[519,659,660,663,666],{},[522,661,662],{},"They’re manually configured, take up a lot of valuable time and are prone to human error",[522,664,665],{},"They’re not inspirational because they don’t offer visual aid and aren’t customisable",[522,667,668],{},"They’re recommending products based on previous sales data, which doesn’t take into account new products and is biassed towards the best selling products (which may not always be relevant within every product context)",[484,670,671],{},"Hullabalook’s approach to visual bundling is different. ",[484,673,674],{},"First, it’s important to acknowledge that bundling solutions differ between markets.",[613,676,677,680,683],{},[522,678,679],{},"For electronics, a bundle almost always signifies a discount.",[522,681,682],{},"For homewares, a bundle (or recommendation) will focus on inspirational product combinations without any associated discounts.",[522,684,685],{},"For fashion, it’s often a set of additional accessories that work well together with an outfit.",[484,687,688,689,693],{},"Let’s look at a current example using the same criteria as earlier. As you can see, John Lewis uses some great UGC (as discussed earlier). Their ‘",[690,691,692],"em",{},"style it with","’ section is recommending products which seem to have similar attributes. However, it’s not very interactive because the bundle is static, there’s a good chance it has been configured manually, and I need to click into each individual product in order to really visualise it. Retailers are always looking for ways to make their pages more inspirational and interactive, yet their bundles often lack customisability and don’t provide the shopper with any visual aid. ",[484,695,696],{},[569,697],{"alt":698,"src":699},"Some retailers use static product recommendations that have to be configured manually","https://hullabalook-website.hulla-cdn.com/uploads/blog/ilE7VKHTI2WRjykYscFA.gif",[484,701,702,703,707],{},"We believe there is a much smarter approach to this. An approach which requires no manual updates, recommends products based on specific attributes, is customisable and helps shoppers visualise products easily. Surprise, surprise, its ",[497,704,706],{"href":552,"rel":705},[501],"Hullabalook’s Visual Bundles solution",".",[484,709,710],{},"Unlike the current solutions available on the market, Hullabalook’s Visual Bundles are completely automated. Our technology automatically produces a bundle of complementary products based on the attributes of the seed product your customer is interested in. So if they’re looking at a sofa, we’ll show them the matching footstool alongside additional accessories matching the aesthetic. ",[484,712,713],{},[569,714],{"alt":571,"src":715},"https://hullabalook-website.hulla-cdn.com/uploads/blog/cyaQ7t2RLqQzgzmp2WuU.gif",[484,717,718,719],{},"As you can see, all of our bundles are rendered onto a photorealistic lifestyle setting, because we understand that visualisation plays a major role in the purchase journey. Shoppers also have the freedom to customise their bundle by choosing the type of accessories they prefer. ",[563,720,721,722,726],{},"Sofology saw huge uplifts in footstool and accessories attach rate when they launched ",[497,723,725],{"href":552,"rel":724},[501],"Visual Bundles"," on their PDPs.",[505,728,730],{"id":729},"revamp-your-pdps","Revamp your PDPs",[484,732,733],{},"As you can see, we have a lot to say when it comes to PDPs. We’re really only just scratching the surface here. We talked about solving real problems retailers face - so if there’s a certain problem you’re facing as a retailer, or something you wish worked better while shopping online as a general consumer, then we’d love to hear from you.",{"title":735,"searchDepth":736,"depth":736,"links":737},"",2,[738,739,740,744,745],{"id":507,"depth":736,"text":508},{"id":536,"depth":736,"text":537},{"id":575,"depth":736,"text":576,"children":741},[742],{"id":592,"depth":743,"text":593},3,{"id":653,"depth":736,"text":654},{"id":729,"depth":736,"text":730},[747],{"name":128,"slug":129},[383],"md",{},true,"/news/hullas-school-of-thought-how-to-make-pdps-work-better-for-you",[163],"2022-08-10T08:43:00Z",{"title":464,"description":486},"news/hullas-school-of-thought-how-to-make-pdps-work-better-for-you",[758],{"name":128,"slug":129},"Uj47nIMAyre2zydD3EDkaxt8RoQT3aW6G1IxqqduG2M",1781937290561]