MADE.com Case Study

The Made.com Sofa Sizer is built on Hullabalook’s product discovery solution. Since launching in the UK, it has now been rolled out across Europe. Here’s what we set out to do.

Problem: MADE.com want to make their products easier to find for any customer, on any device.

Solution: Hullabalook solve this problem by providing an solution for visual shopping which puts the most suitable products at the top of the page.

“As our range grows, we are particularly interested in making sure customers can find the right product for them as quickly and easily as possible. We worked closely with Hullabalook to create a simple and elegant solution for people who have a specific space in mind for their sofa and want to make sure they buy something that fits”

Jonathan Howell – CTO – MADE.com

The Test:

Hullabalook tested on 50% of MADE.com Sofa traffic for a 4 week period. The results of the test compare shoppers on the regular MADE.com site with the behaviour of shoppers on the MADE.com site with Hullabalook SofaSizer technology.

Impact on Hullabalook (sofasizer) users:

Hullabalook users (compared to average non-Hullabalook users):

  • Conversion 79% higher
  • Average Order Value 83% higher
  • Engagement (session duration): 203% longer

Uplifts were particularly strong for mobile and tablet users

What was the total impact of Hullabalook on Made.com revenue?

The trial which took in to account over 2 million sessions showed a total revenue uplift on products categories where Hullabalook was used increased by 3%.

Meet Martin – he used SofaSizer to buy a new sofa for his flat

“As a first time buyer moving into a new build looking for sofas, I was pretty overwhelmed by the selection out there.

Worst of all you spend a lot of time finding something you like but then realising it didn’t fit.
When I saw the sofa sizer on made.com it was a really great help. I found a sofa I was happy with and it fits perfectly, which definitely made me chose made.com over other sites. The only shame was that it doesn’t exist for beds yet!”