The Hullabalook platform front end web application architecture

  • Built to the latest web standards

    Encapsulation and performance are guaranteed through our implementation of the Shadow DOM and Virtual DOM.

  • Built in Server Side Rendering (SSR) & Caching

    All content and initial rankings are calculated and cached server-side so pages load instantly

  • Federated data retrieval & multi-set in-browser product store

    Pull distinct sets of product data to the browser synchonously or asynchronously and from feed or API sources

Benefits of the Hullabalook platform’s progressive architecture

Rapid and easy construction of bespoke pages per-retailer through powerful templating and re-use of customisable components.

Flexible API-driven components that interoperate both cohesively and in isolation facilitate re-use across all parts of a shopper workflow, not just product search.