Hullabalook for product detail pages

We believe that product pages can be a bit of a dead end for shoppers, so to fix this we have created a way for you to build navigation into your product pages that takes your customers directly to listings pages or other product pages that will show them exactly what they want to purchase.

Have you tried to build navigation into your product pages by implementing a “find similar” type solution? Why not allow shoppers to tell you exactly what it is that they like (or don’t like) about the product they are currently viewing, and use that information to in real-time find them a more suitable product to purchase?