[{"data":1,"prerenderedAt":105},["ShallowReactive",2],{"page-case-study-detail_urban-barn_visual-bundles":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":13,"extension":81,"fields":82,"meta":99,"navigation":100,"path":101,"seo":102,"stem":103,"__hash__":104},"caseStudies/case-study/urban-barn/visual-bundles.md","Urban Barn increased Transactions per User by 75% after deploying Hullabalook's Visual Bundles ",{"type":8,"value":9,"toc":75},"minimark",[10,14,17,20,25,28,31,35,38,41,47,50,55,58,61,64,69,72],[11,12,13],"p",{},"Urban Barn has been working with Hullabalook since 2018. They were the\nfirst Canadian retailer to launch our AI technology. The success of this\nled them to launch Room Creator and subsequently, they have expanded the\ndeployment of Hullabalook’s product suite even further by deploying\nVisual Bundles across their product pages. ",[11,15,16],{},"Urban Barn chose Visual Bundles because they wanted to give shoppers\nmore confidence in their purchase and also encourage them to purchase\nand spend more.",[11,18,19],{},"Visual Bundles was launched across their sofa category and was so\nsuccessful that they deployed it across bed frames too - which has been\nequally successful.",[21,22,24],"h2",{"id":23},"the-challenge","The challenge",[11,26,27],{},"Urban Barn wanted to increase attach rate, inspire shoppers and allow\nthem to visualise multiple products together. They had already tried\ntraditional product carousels, such as ‘you might also like’, but\nshoppers still had difficulty visualising and buying multi category\nproducts together easily. ",[11,29,30],{},"Specifically, Urban Barn wanted to: improve visualisation of their\nproducts, increase the amount of products purchased and increase overall\nrevenue. ",[21,32,34],{"id":33},"the-hullabalook-approach","The Hullabalook approach",[11,36,37],{},"Hullabalook’s Visual Bundles have been proven to increase conversion and\nattach rates. Our Visual Bundles allow shoppers to visualise and buy\nmultiple categories of products together in one click, without leaving\nthe PDP.",[11,39,40],{},"There is zero manual input required - each bundle is automatically\ngenerated, featuring the seed product and some complementary products\nalongside it. Every bundle is shown within a dynamically generated\nlifestyle image, to aid visualisation. Hullabalook’s configurable AI\nalgorithms make recommendations based on the specific attributes of the\nseed product - for example, it will bundle products of the same (or\nsimilar) range, colour and price. ",[11,42,43],{},[44,45,46],"strong",{},"Improving visualisation",[11,48,49],{},"Urban Barn knows that lifestyle imagery helps them sell more, because\nshoppers can picture how their products will look at home. Hullabalook’s\nVisual Bundles present a bundle of products within a lifestyle image to\nhelp shoppers understand scale and aesthetic. By doing so, we are\nincreasing the likelihood of purchase. The results prove this;\nTransactions per User are up 75% for sofas and 100% for beds.",[11,51,52],{},[44,53,54],{},"Increasing attach",[11,56,57],{},"Hullabalook’s AI algorithms automatically recommend products based on a\nconfigurable set of attributes. We don't make suggestions based on\ngeneral shopper characteristics (e.g age, location etc), we analyse the\nseed product, and then scan the rest of the catalogue to find the most\ncompatible products. For example, If someone is viewing a bed frame\nproduct page, we will show them a bundle featuring bedside tables and\nchest of drawers of a similar range and colour/material/price point\netc. ",[11,59,60],{},"We've eliminated the need for shoppers to spend hours finding the right\nproducts by automatically bundling them, and displaying them in an\ninspirational room scene. ",[11,62,63],{},"By making this shopping experience much easier, we have increased AOV on\nsofas by 35% and on beds by 21%.",[11,65,66],{},[44,67,68],{},"Increase revenue",[11,70,71],{},"Ultimately, Urban Barn wants to invest in technology that drives\nrevenue. We're very proud that Hullabalook is consistently performing\nand increasing sales.  Across sofas, Visual Bundles has driven a 143%\nincrease in Revenue per User, and a 142% increase for beds. ",[11,73,74],{},"It's especially good to see that both experiences are performing\nsimilarly - this shows us that our technology is versatile and can make\nan impact across multiple categories.",{"title":76,"searchDepth":77,"depth":77,"links":78},"",2,[79,80],{"id":23,"depth":77,"text":24},{"id":33,"depth":77,"text":34},"md",{"title":6,"hero_image":83,"hero_image_alt_text":84,"hero_image_caption":76,"statistics":85,"statistics_copy":76,"main_image":95,"main_image_alt_text":84,"quote_copy":96,"quotee_name":97,"seo_title":98,"meta_description":76},"https://hullabalook-website.hulla-cdn.com/uploads/cms/Hcv2fe5SvuTkhkkOtYAu.gif","Hullabalook's bundling technology, live on Urban Barn",[86,89,92],{"value":87,"caption":88},"+75%","uplift in Transactions per User",{"value":90,"caption":91},"+21%","uplift in Average Order Value",{"value":93,"caption":94},"+142%","uplift in Revenue per User","https://hullabalook-website.hulla-cdn.com/uploads/cms/D4MrWjZQSyeUux12jO3E.gif","We love working with Hullabalook and always feel confident that their technology will perform well. Visual Bundles has made a huge difference to our e-commerce site; our shoppers are more likely to purchase, and spend more.","Carmela Murazzo, Director of eCommerce at Urban Barn","This Canadian retailer increased Transactions per User by 75% using Hullabalook's bundling technology",{},true,"/case-study/urban-barn/visual-bundles",{"title":6,"description":13},"case-study/urban-barn/visual-bundles","PCIiYNr12ycM_yFDBxnJ9lhxWdX_kDP_izdmq46uTfc",1781937290765]