[{"data":1,"prerenderedAt":80},["ShallowReactive",2],{"page-case-study-detail_urban-barn_room-creator":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":48,"extension":53,"fields":54,"meta":74,"navigation":75,"path":76,"seo":77,"stem":78,"__hash__":79},"caseStudies/case-study/urban-barn/room-creator.md","Urban Barn customers using Hullabalook’s Room Creator technology converted 50% more than non users",{"type":8,"value":9,"toc":47},"minimark",[10,18,22,35,41,44],[11,12,14],"h2",{"id":13},"what-challenges-did-urban-barn-face",[15,16,17],"strong",{},"What challenges did Urban Barn face?",[19,20,21],"p",{},"Like many online retailers, Urban Barn has experienced a huge channel\nshift in 2021 with many more shoppers making purchases online. Whilst\nthere are lots of benefits to shopping online vs in-store, there are\nalso challenges for retailers like Urban Barn: ",[23,24,25,29,32],"ul",{},[26,27,28],"li",{},"It’s harder to encourage shoppers to purchase from multiple product\ncategories as they’re missing the visual inspiration from in-store\nmerchandising.",[26,30,31],{},"It’s harder for shoppers to visualise how products will look together\nand have the same level of confidence in online purchases as they do\nwith in-store purchases.",[26,33,34],{},"Shoppers don’t get the same level of sales support as they do\nin-store.",[11,36,38],{"id":37},"how-does-hullabalooks-technology-meet-these-challenges",[15,39,40],{},"How does Hullabalook’s technology meet these challenges?",[19,42,43],{},"Hullabalook’s Room Creator technology – which Urban Barn's Room Design\nBoard tool is built upon – takes retailer’s product catalogue and\nconverts it into 2D 'stickers' that are scaled to size – so large items\nlike sofas look much bigger than smaller items like vases. Shoppers can\nthen move these product stickers around in a room setting, experimenting\nwith how products look together and building their dream rooms.",[19,45,46],{},"Shoppers who use the Room Creator can toggle between product categories\nand play around with endless combinations, giving them an easy, engaging\nway to visualise products together. They can also change the wall and\nfloor colours to really personalise their results and in one click they\ncan share the room they have created, and add all of the products to the\nbasket.",{"title":48,"searchDepth":49,"depth":49,"links":50},"",2,[51,52],{"id":13,"depth":49,"text":17},{"id":37,"depth":49,"text":40},"md",{"title":6,"hero_image":55,"hero_image_alt_text":56,"hero_image_caption":48,"statistics":57,"statistics_copy":67,"main_image":68,"main_image_alt_text":69,"quote_copy":70,"quotee_name":71,"seo_title":72,"meta_description":73},"https://hullabalook-website.hulla-cdn.com/uploads/cms/i7g4v6xYQTOcfJi2hRGA.gif","Room Creator on Urban Barn's website",[58,61,64],{"value":59,"caption":60},"50%","CVR uplift",{"value":62,"caption":63},"19%","AOV uplift",{"value":65,"caption":66},"78%","increase in total spend","Measured between 1st March 2021 – 31st March 2021. Comparison set: shoppers who used Room Design Board (powered by Hullabalook’s Room Creator technology) vs shoppers who didn’t use the Room Design Board and who visited at least one of Urban Barn’s furniture listings pages.","https://hullabalook-website.hulla-cdn.com/uploads/cms/CG1jDL1JQqWgU4mdyNle.gif","Mobile view of Room Creator on Urban Barn's website","Hullabalook helps us retain our reputation as market leaders in the Canadian Furniture and Home Decor market. Their technology continues to drive great ROI for Urban Barn. We’re very proud to be one of their longest standing customers.","Sasha Becker, Ecommerce Manager at Urban Barn","Urban Barn | Room Creator | Hullabalook Case Study","Hullabalook’s Room Creator technology on Urban Barn's site generated enough revenue to pay for itself several times over after just 30 days.",{},true,"/case-study/urban-barn/room-creator",{"title":6,"description":48},"case-study/urban-barn/room-creator","Qc3YMRxntBiWP2bEsyr7gxE5J6xB3YADiVK2Y5HHjEs",1781937290739]