[{"data":1,"prerenderedAt":77},["ShallowReactive",2],{"page-case-study-detail_the-roost_room-creator":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":54,"extension":59,"fields":60,"meta":71,"navigation":72,"path":73,"seo":74,"stem":75,"__hash__":76},"caseStudies/case-study/the-roost/room-creator.md","\"Without Hullabalook, The Roost wouldn’t be what it is today.\" Using Room Creator as a product visualisation and marketing tool. ",{"type":8,"value":9,"toc":53},"minimark",[10,18,22,25,31,41,50],[11,12,14],"h2",{"id":13},"the-problem",[15,16,17],"strong",{},"The Problem",[19,20,21],"p",{},"\"My business is geared towards inspiring people to find and buy unique\nhome furnishings and furniture that are suitable for their project and\nalways on trend. I want to ensure that every customer can find products\nthat truly represent their own personal style.\"",[19,23,24],{},"It wasn’t possible to achieve these objectives with traditional product\nor category pages, because they make it very hard for shoppers to\nvisualise multiple products together and play around with designs. The\nRoost needed to invest in technology which allowed this, and Hullabalook\nwas the perfect match.",[11,26,28],{"id":27},"the-solution-hullabalooks-room-creator",[15,29,30],{},"The Solution; Hullabalook's Room Creator",[19,32,33,40],{},[34,35,39],"a",{"href":36,"rel":37},"https://www.hullabalook.com/products/room-creator-moodboard/",[38],"nofollow","Hullabalook’s Room Creator\ntechnology"," helps\ncustomers take control of their interior designs for free, provides\ninspiration and enables them to find products they love. Customers can\nbrowse The Roost product catalogue on a single page and add different\nitems to their room scene, playing around with product combinations. ",[19,42,43,44,49],{},"Room Creator has also allowed ",[34,45,48],{"href":46,"rel":47},"https://theroost.com/pages/inspiration",[38],"The\nRoost"," to create marketing\ncontent to share on our socials, which helps customers visualise\ndifferent trends and colour schemes without the need for them to invest\nin new lifestyle photography every time we want to curate a new interior\n‘look’. ",[19,51,52],{},"Room Creator is an essential tool for the business and The Roost\nshoppers. It helps shoppers visualise products, understand scale, design\ninteriors that they love and feel confident to make cross-category\npurchases. From a business perspective, it increases product discovery\nacross our catalogue and helps drive more cross-category purchases.",{"title":54,"searchDepth":55,"depth":55,"links":56},"",2,[57,58],{"id":13,"depth":55,"text":17},{"id":27,"depth":55,"text":30},"md",{"title":6,"hero_image":61,"hero_image_alt_text":62,"hero_image_caption":54,"statistics":63,"statistics_copy":54,"main_image":67,"main_image_alt_text":54,"quote_copy":68,"quotee_name":69,"seo_title":70,"meta_description":54},"https://hullabalook-website.hulla-cdn.com/uploads/cms/2VTnNxPRYa7jKwgrXlDF.gif","Room Creator, live on The Roost ",[64],{"value":65,"caption":66},"Next-gen","product visualisation and discovery","https://hullabalook-website.hulla-cdn.com/uploads/cms/kOWVYjrwTAaGkNRr6jJm.gif","Hullabalook are an absolute delight to work with - I highly recommend them to anyone wanting to add cutting-edge technology to their site. It’s not often you find a company who are the best at what they do, but also a joy to work with. Without Hullabalook, The Roost wouldn’t be what it is today. To differentiate ourselves from any competition, we had to launch our site with a visualisation tool which featured items from the best British brands - they enabled us to do just that! ","Will Plowden, Founder of The Roost ","How The Roost transformed online product visualisation and discovery with Hullabalook",{},true,"/case-study/the-roost/room-creator",{"title":6,"description":54},"case-study/the-roost/room-creator","E92lelnqju6OTv5EtvKqhbq7DfWpYf0PrQP4MMWlWUg",1781937290650]