[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"page-case-study-detail_sofology_visual-bundles":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":44,"extension":49,"fields":50,"meta":69,"navigation":70,"path":71,"seo":72,"stem":73,"__hash__":74},"caseStudies/case-study/sofology/visual-bundles.md","Sofology rolled out Hullabalook’s Visual Bundles technology and saw a 60% uplift in footstool average attach rate ",{"type":8,"value":9,"toc":43},"minimark",[10,15,19,22,26,37,40],[11,12,14],"h2",{"id":13},"what-challenge-did-sofology-face","What challenge did Sofology face?",[16,17,18],"p",{},"Like all retailers, Sofology was looking for ways to sell more to their\ncustomers at the point of purchase. Specifically, they needed to improve\nthe discoverability of their wider product catalogue and increase AOV,\nwhile encouraging purchase confidence in the original product. ",[16,20,21],{},"Sofology uses a lot of beautiful photography to showcase their products\nin a lifestyle setting. However, with thousands of variants available,\nit’s impossible to do this for every single product combination, so they\nneeded a solution that could help their shoppers understand how\ncomplementary products like a sofa and a footstool look together,\nwithout having to invest in the photography.",[11,23,25],{"id":24},"how-does-hullabalooks-technology-meet-these-challenges","How does Hullabalook’s technology meet these challenges?",[16,27,28,29,36],{},"Our ",[30,31,35],"a",{"href":32,"rel":33},"https://www.hullabalook.com/products/visual-recommendations/",[34],"nofollow","Visual\nBundles","\ntechnology automatically produces a bundle of complementary products in\nan aesthetic lifestyle setting. So, if a shopper is viewing a particular\nsofa, they can scroll down and they'll see a ‘Complete the Look’\ncomponent. Our technology automatically bundles the sofa they’re viewing\nwith the matching footstool, and also adds some extra accessories like a\nlamp or side table. ",[16,38,39],{},"Shoppers can scroll through a carousel of different products within the\naccessories category until they find a combination they like, before\nadding everything to their basket with just one click. ",[16,41,42],{},"By displaying all of the products all in a room-like setting, we help\nSofology's customers find complementary products and visualise how they\nlook together, with the aim of increasing CVR and AOV at the point of\npurchase.",{"title":44,"searchDepth":45,"depth":45,"links":46},"",2,[47,48],{"id":13,"depth":45,"text":14},{"id":24,"depth":45,"text":25},"md",{"title":6,"hero_image":51,"hero_image_alt_text":52,"hero_image_caption":44,"statistics":53,"statistics_copy":44,"main_image":63,"main_image_alt_text":64,"quote_copy":65,"quotee_name":66,"seo_title":67,"meta_description":68},"https://hullabalook-website.hulla-cdn.com/uploads/cms/TaNVhqxQq2Wnx6ktNjBj.gif","Visual Bundles on Sofology's website",[54,57,60],{"value":55,"caption":56},"10%","uplift in CVR both online and in-store",{"value":58,"caption":59},"60%","uplift in footstool attach rate",{"value":61,"caption":62},"400%","uplift in accessory attach rate","https://hullabalook-website.hulla-cdn.com/uploads/cms/1SUkSuX6SLmceExB5T7z.gif","Mobile view of Visual Bundles on Sofology's website","We continue working with Hullabalook to improve our customer experience online and in-store. As our range grows, we wanted to make it easier for our customers to discover and purchase new products. Hullabalook's technology has made this much easier - we're very happy with its performance.\r\n","James Robinson, Head of Conversion Rate Optimisation at Sofology","Sofology | Visual Bundles | Hullabalook Case Study","Sofology use Hullabalook's Visual Bundles technology on their site – footstool attach rate is up +60% & accessory attach rate is up +400%.",{},true,"/case-study/sofology/visual-bundles",{"title":6,"description":44},"case-study/sofology/visual-bundles","sbimhz7lylUB7x18SJgoD8ze9RMPX4ZOicDtqTM6fYA",1781937290721]