[{"data":1,"prerenderedAt":82},["ShallowReactive",2],{"page-case-study-detail_sofology_room-creator":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":47,"extension":52,"fields":53,"meta":76,"navigation":77,"path":78,"seo":79,"stem":80,"__hash__":81},"caseStudies/case-study/sofology/room-creator.md","Sofology rolled out Hullabalook’s Room Creator technology which drove a 39% CVR uplift",{"type":8,"value":9,"toc":46},"minimark",[10,15,19,22,25,29,40,43],[11,12,14],"h2",{"id":13},"what-challenge-did-sofology-face","What challenge did Sofology face?",[16,17,18],"p",{},"As part of their digital transformation strategy, Sofology rolled out\nHullabalook’s Room Creator technology as an inspiration tool to give\nshoppers the freedom to design an entire space they love. ‘Create Your\nLook’ – powered by Hullabalook – keeps shoppers on site for longer,\nencourages them to revisit and ultimately, drives revenue.",[16,20,21],{},"Sofology’s main challenge was increasing the visibility of their growing\nproduct ranges and inspiring customers to shop across multiple\ncategories online.",[16,23,24],{},"Sofology has a huge product catalogue, so they needed a tool which would\nmake the discovery process simple, while also providing an inspirational\ncustomer experience. They use a lot of lifestyle imagery to help their\nshoppers visualise products, but this imagery is static. ",[11,26,28],{"id":27},"how-does-hullabalooks-technology-meet-these-challenges","How does Hullabalook’s technology meet these challenges?",[16,30,31,32,39],{},"'Create Your Look' – built on ",[33,34,38],"a",{"href":35,"rel":36},"https://www.hullabalook.com/products/room-creator-moodboard/",[37],"nofollow","Room\nCreator"," technology\n– was the perfect tool for Sofology's site. It can be completely\npersonalised, so customers can design spaces and visualise products they\nlove in a setting that reflects their own home. Plus it’s fun, easy to\nuse, and most importantly, drives revenue.",[16,41,42],{},"Hullabalook’s Room Creator takes retailer’s product catalogue and\nconverts it into 2D “stickers” that are scaled – so that large items\nlike sofas look proportionally bigger than smaller items like vases.\nShoppers can then move these product stickers around in a room setting,\nexperimenting with how products look together and building their dream\nrooms. Shoppers who use the Room Creator can toggle between product\ncategories and play around with endless combinations, giving them an\neasy, engaging way to visualise products together - they can also change\nthe wall and floor colours to really personalise their results. They can\nsave or share their creation to revisit it later if needed, and in just\none click they can add all of the products to their basket. ",[16,44,45],{},"Hullabalook's Room Creator tool increases cross-category shopping,\npurchase confidence and provides a more engaging experience which in\nturn, increases time spent on retailers' sites.",{"title":47,"searchDepth":48,"depth":48,"links":49},"",2,[50,51],{"id":13,"depth":48,"text":14},{"id":27,"depth":48,"text":28},"md",{"title":6,"hero_image":54,"hero_image_alt_text":55,"hero_image_caption":47,"statistics":56,"statistics_copy":69,"main_image":70,"main_image_alt_text":71,"quote_copy":72,"quotee_name":73,"seo_title":74,"meta_description":75},"https://hullabalook-website.hulla-cdn.com/uploads/cms/7Rl9ATQJQaGexwHEVUKQ.gif","Room Creator on Sofology's website",[57,60,63,66],{"value":58,"caption":59},"39%","CVR uplift",{"value":61,"caption":62},"8%","AOV uplift",{"value":64,"caption":65},"179%","uplift in sessions",{"value":67,"caption":68},"66%","uplift in average pages visited","Measured between 28th July & 4th October 2021. Comparison set: shoppers who used Create Your Look (Hullabalook’s technology) vs shoppers who didn’t use Create Your Look.","https://hullabalook-website.hulla-cdn.com/uploads/cms/NsCV4qZTYOdKqHbHiShk.gif","Mobile view of the Room Creator tool on Sofology's website","Shoppers often find it hard to visualise furniture online, but Create Your Look solves this problem for us. Using the tool, customers can explore our products and visualise how they will look in their own home. Create Your Look has driven amazing results for us - more customers are staying on the site for longer and return to site more often. It’s also proven to be a great customer services tool for our Sofologists. Our customers love it and it’s driving revenue. We couldn’t be happier with its performance.\r\n","Graham Wilson, Head of Business Development ","Sofology | Room Creator | Hullabalook Case Study","When Sofology rolled Hullabalook’s Room Creator technology out across their site, the ecommerce experience drove a 39% CVR uplift.",{},true,"/case-study/sofology/room-creator",{"title":6,"description":47},"case-study/sofology/room-creator","cBA9dgLyNZXp1mIUSpQRf-46SYjZlt44HNSGXYE8bZw",1781937290702]