[{"data":1,"prerenderedAt":61},["ShallowReactive",2],{"page-case-study-detail_sofology_ai-category-page":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":36,"extension":41,"fields":42,"meta":55,"navigation":56,"path":57,"seo":58,"stem":59,"__hash__":60},"caseStudies/case-study/sofology/ai-category-page.md","Hullabalook’s AI Category Page technology drove double-digit uplifts in online CVR and likelihood to purchase in-store for Sofology",{"type":8,"value":9,"toc":35},"minimark",[10,15,19,22,25,29,32],[11,12,14],"h2",{"id":13},"what-challenge-did-sofology-face","What challenge did Sofology face?",[16,17,18],"p",{},"Sofology needed to make their products more discoverable and chose to\nuse Hullabalook’s AI Category Page technology to do just that. The goal\nwas to increase online conversion rates, but also to drive the right\npeople to their physical stores.",[16,20,21],{},"Sofology wanted to improve product discoverability across their range of\nsofas. They wanted something which would make the shopping experience\nseamless for both online customers (to increase conversion rates), and\nalso to encourage shoppers to visit their physical stores too.",[16,23,24],{},"Sofology chose to use Hullabalook’s AI Category Page technology – the\nSofaSizer tool specifically – to do just that. ",[11,26,28],{"id":27},"how-does-hullabalooks-technology-meet-these-challenges","How does Hullabalook’s technology meet these challenges?",[16,30,31],{},"Sofology's SofaSizer – powered by Hullabalook's AI Category page\ntechnology – has driven new types of customer journeys across Sofology’s\nsite and significantly increased the discoverability of their vast\nproduct range.",[16,33,34],{},"It has complemented and enhanced Sofology’s omni-channel shopping\nexperience, allowing customers additional flexibility whether they shop\nin-store or online.",{"title":36,"searchDepth":37,"depth":37,"links":38},"",2,[39,40],{"id":13,"depth":37,"text":14},{"id":27,"depth":37,"text":28},"md",{"title":6,"hero_image":43,"hero_image_alt_text":44,"hero_image_caption":36,"statistics":45,"statistics_copy":36,"main_image":49,"main_image_alt_text":50,"quote_copy":51,"quotee_name":52,"seo_title":53,"meta_description":54},"https://hullabalook-website.hulla-cdn.com/uploads/cms/VHD6ObyxQKIzVXuLUjYb.gif","AI Category Pages on Sofology's website",[46],{"value":47,"caption":48},"Double-digit increase","in CVR online & in-store","https://hullabalook-website.hulla-cdn.com/uploads/cms/ewVYl7TdTrSGSzufKiKX.gif","Mobile view of AI Category Pages on Sofology's website","Sofasizer helps our customers quickly, with little impact to our IT team. We’ve had great feedback and increased conversions both online and in-store. Hullabalook have worked with us to continually improve the experience and explore other ways we can improve our customers' experience in searching for their perfect sofa.","James Robinson, Head of Conversion Rate Optimisation at Sofology","Sofology | AI Category Pages | Hullabalook Case Study","When Sofology implemented AI Category Pages technology, it drove double-digit uplifts in online CVR and increased likelihood to purchase in-store.",{},true,"/case-study/sofology/ai-category-page",{"title":6,"description":36},"case-study/sofology/ai-category-page","YmttHazX9z2BbLlYdX0lAKS60E6iwvIaGD-CpCeKL4g",1781937290677]