[{"data":1,"prerenderedAt":148},["ShallowReactive",2],{"page-case-study-detail_castlery_room-creator":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":127,"extension":128,"fields":129,"meta":142,"navigation":143,"path":144,"seo":145,"stem":146,"__hash__":147},"caseStudies/case-study/castlery/room-creator.md","Castlery deployed Hullabalook technology in 3 markets and increased AOV by 16%",{"type":8,"value":9,"toc":107},"minimark",[10,22,28,33,40,43,47,53,62,66,72,75,79,85,88,92,98],[11,12,13,14,21],"p",{},"Castlery wanted to increase multi-category purchases across their US,\nSingapore and Australia sites. As a predominantly pure play retailer,\nthey knew that visualisation was key for increasing the number of\nproducts sold in one transaction. ",[15,16,20],"a",{"href":17,"rel":18},"https://www.hullabalook.com/products/room-creator-moodboard/",[19],"nofollow","Hullabalook’s Room\nCreator"," was an\ninstant match; shoppers can explore their catalogue on a single page,\nand easily visualise product combinations before checking out.",[11,23,24],{},[25,26,27],"strong",{},"Castlery had 5 main requirements. Hullabalook delivered on each\none.",[29,30,32],"h2",{"id":31},"we-want-to-increase-multi-category-purchases","“We want to increase multi-category purchases“",[34,35,37],"h3",{"id":36},"room-creator-has-increased-aov-by-16",[25,38,39],{},"Room Creator has increased AOV by 16%:",[11,41,42],{},"Since deploying Hullabalook’s Room Creator technology across all\nmarkets, Castlery has seen an AOV increase averaging 16%.  This is a\ncombination of increased items per basket, and more expensive items\npurchased. ",[29,44,46],{"id":45},"we-want-to-make-product-discovery-easy","“We want to make product discovery easy”",[34,48,50],{"id":49},"our-smart-grid-technology-makes-product-discovery-easy",[25,51,52],{},"Our Smart Grid technology makes product discovery easy:",[11,54,55,56,61],{},"Shoppers can navigate Castlery’s product catalogue on a single page. Our\nSmart Grid technology makes it easy to browse different categories and\nfind the right products to buy. Each time a shopper shows some intent,\nsuch as clicking on a product, our Smart Grid responds instantly to\ntheir choices, re-ranking the grid to feature products with similar\nattributes e.g same range, fabric, or leg types - at the top of the\ngrid. This way, shoppers are always shown the most relevant products\nfirst. ",[15,57,60],{"href":58,"rel":59},"https://www.hullabalook.com/news/upgrade-your-product-listing-pages-with-ai-personalisation/",[19],"Read more about our smart grid\ntechnology."," ",[29,63,65],{"id":64},"we-want-it-to-be-part-of-our-core-shopping-journey","“We want it to be part of our core shopping journey” ",[34,67,69],{"id":68},"room-creator-has-been-integrated-within-the-core-user-journey-marketing-channels",[25,70,71],{},"Room Creator has been integrated within the core user journey & marketing channels:",[11,73,74],{},"Castlery wanted an experience that worked seamlessly across multiple\ntouchpoints on-site (and omni channel in Singapore). We worked with\nCastlery to implement dynamic banners across their product detail and\nlanding pages. Castlery also deployed a multi-faceted marketing\ncampaign, promoting the experience via email, social, influencer\nmarketing channels and in their Singapore-based showroom. ",[29,76,78],{"id":77},"we-want-to-help-shoppers-visualise-our-products","“We want to help shoppers visualise our products”",[34,80,82],{"id":81},"room-creator-takes-the-guesswork-out-of-product-scale-and-styling",[25,83,84],{},"Room Creator takes the guesswork out of product scale and styling:",[11,86,87],{},"The visualisation element of Room Creator allows shoppers to create\nunique room settings, which can be purchased or shared and saved for\nfuture reference. Having the ability to visualise products together -\nfor example understanding scale - hugely increases purchase confidence\nand leads to increased Transactions per User as well as increased AOV. ",[29,89,91],{"id":90},"we-want-to-make-the-most-of-our-3d-product-models","“We want to make the most of our 3D product models”",[34,93,95],{"id":94},"we-have-integrated-3d-product-models-alongside-2d-products",[25,96,97],{},"We have integrated 3D product models alongside 2D products:",[11,99,100,101,106],{},"We worked with Castlery to implement this new feature ready for launch.\n3D products offer enhanced visualisation & personalisation for shoppers,\nso we wanted to find a way to integrate them within the Room Creator\nexperience - ",[15,102,105],{"href":103,"rel":104},"https://www.hullabalook.com/news/seamlessly-integrate-3d-product-models-into-hullabalook-products/",[19],"read this\nblog","\nto find out more about this feature.",{"title":108,"searchDepth":109,"depth":109,"links":110},"",2,[111,115,118,121,124],{"id":31,"depth":109,"text":32,"children":112},[113],{"id":36,"depth":114,"text":39},3,{"id":45,"depth":109,"text":46,"children":116},[117],{"id":49,"depth":114,"text":52},{"id":64,"depth":109,"text":65,"children":119},[120],{"id":68,"depth":114,"text":71},{"id":77,"depth":109,"text":78,"children":122},[123],{"id":81,"depth":114,"text":84},{"id":90,"depth":109,"text":91,"children":125},[126],{"id":94,"depth":114,"text":97},"Castlery wanted to increase multi-category purchases across their US,\nSingapore and Australia sites. As a predominantly pure play retailer,\nthey knew that visualisation was key for increasing the number of\nproducts sold in one transaction. Hullabalook’s Room\nCreator was an\ninstant match; shoppers can explore their catalogue on a single page,\nand easily visualise product combinations before checking out.","md",{"title":6,"hero_image":130,"hero_image_alt_text":131,"hero_image_caption":132,"statistics":133,"statistics_copy":108,"main_image":136,"main_image_alt_text":137,"quote_copy":138,"quotee_name":139,"seo_title":140,"meta_description":141},"https://hullabalook-website.hulla-cdn.com/uploads/cms/VikmPDSTPqfAi3fsmcoB.gif","Hullabalook technology, live on Castlery.com","Hullabalook technology, live across 3 Castlery domains ",[134],{"value":135},"16% AOV Uplift","https://hullabalook-website.hulla-cdn.com/uploads/cms/3kvZTldGTaukmlJPxr28.gif","Hullabalook technology live on Castlery.au","Hullabalook are great to work with - they felt like an extension of our own team, rather than an external tech provider. Room creator has hit all of our original objectives; it has been really popular with shoppers and has increased revenue so we’re excited to promote it even more.","Gail Schwartz, Senior eCommerce Product Manager, Castlery ","How Hullabalook increased basket size for Castlery ","Read how Castlery increased AOV with Hullabalook technology ",{},true,"/case-study/castlery/room-creator",{"title":6,"description":127},"case-study/castlery/room-creator","1ayXh3gpepkvcacyrDRa2WAK_B0c82mnAjTBMqx1x2M",1781937290612]