[{"data":1,"prerenderedAt":117},["ShallowReactive",2],{"page-case-study-detail_b-and-q_paint-plp":3},{"page":4,"contentDoc":4},{"id":5,"title":6,"body":7,"description":82,"extension":92,"fields":93,"meta":111,"navigation":112,"path":113,"seo":114,"stem":115,"__hash__":116},"caseStudies/case-study/b-and-q/paint-plp.md","B&Q deployed Hullabalook technology and created a new online revenue stream with ROI of 27x ",{"type":8,"value":9,"toc":81},"minimark",[10,15,19,22,25,29,34,37,40,44,47,50,53,56,59,62,65,68,71,75,78],[11,12,14],"h2",{"id":13},"bq-deployed-hullabalook-technology-and-created-a-new-online-revenue-stream-with-roi-of-27x","B&Q deployed Hullabalook technology and created a new online revenue stream with ROI of 27x",[16,17,18],"p",{},"The Kingfisher X Hullabalook partnership is enabling a completely new\nonline shopping experience. Previously, customers could only buy the\nValspar custom mixed paint range in-store. Now, they can browse,\nvisualise and buy thousands of shades online at diy.com.",[16,20,21],{},"Before launching the Colour Mixing Experience, Kingfisher could only\nsell Valspar mixed paints in physical stores. With over 100,000 product\noptions on offer, they didn’t have a feasible way to facilitate online\nsales.",[16,23,24],{},"Hullabalook was enlisted to solve the challenge - and the Colour Mixing\nExperience was born.",[11,26,28],{"id":27},"how-did-hullabalook-solve-the-challenges-faced-by-kingfisher","How did Hullabalook solve the challenges faced by Kingfisher? ",[30,31,33],"h3",{"id":32},"presenting-complicated-data-in-a-visual-way","Presenting complicated data in a visual way ",[16,35,36],{},"If you add together all of the Valspar paint shades, finishes and sizes,\nyou get over 100,000 product options. The sheer complexity of data meant\nKingfisher didn’t have capabilities in-house to enable this shopping\nexperience online. ",[16,38,39],{},"Hullabalook are experts in transforming complex data into an\neasy-to-use, visually pleasing UX. ",[30,41,43],{"id":42},"improving-the-complicated-buying-experience-and-reducing-shopper-fatigue","Improving the complicated buying experience - and reducing shopper fatigue ",[16,45,46],{},"Traditionally, buying paint online is an arduous experience, requiring\nusers to click on many filters and visit multiple pages before they find\nthe right shade.  ",[16,48,49],{},"With so many product options, had Kingfisher applied a traditional\napproach, customers would be scrolling for hours.  ",[16,51,52],{},"Instead, Hullabalook considered what customers care most about when\nbuying paint: colour. We aimed to deploy a PLP tailored to this need. ",[16,54,55],{},"Here’s how it works:",[16,57,58],{},"Instead of being constrained by a colour bucket, you can pick a specific\nshade. ",[16,60,61],{},"Once chosen, the interactive colour grid instantly re-ranks the entire\ncatalogue & surfaces best matching paint colours right at the top,\nnegating the need for endless scrolling.",[16,63,64],{},"With over 40 paint shades shown in a single viewport, customers can\nrapidly browse and compare ",[16,66,67],{},"Hullabalook’s technology programmatically renders any chosen paint onto\nthe walls of a photorealistic image in the experience to aid\nvisualisation.",[16,69,70],{},"Customers can quickly choose & buy the paint in their desired shade,\nfinish and quantity with minimal clicks.",[30,72,74],{"id":73},"helping-shoppers-compare-shades-online-and-increase-purchase-certainty","Helping shoppers compare shades online, and increase purchase certainty ",[16,76,77],{},"One of the most painful things about buying paint online is the\ninability to visualise different shades in a lifestyle setting. Most DIY\nretailers provide imagery of paint cans, or a wall painted in the\ncolour, which makes it very difficult to compare and choose the right\nshade. ",[16,79,80],{},"Hullabalook renders each colour onto photorealistic imagery instantly,\ngiving shoppers the ability to recognise the subtle differences in\nshades and make a more informed purchasing decision.",{"title":82,"searchDepth":83,"depth":83,"links":84},"",2,[85,86],{"id":13,"depth":83,"text":14},{"id":27,"depth":83,"text":28,"children":87},[88,90,91],{"id":32,"depth":89,"text":33},3,{"id":42,"depth":89,"text":43},{"id":73,"depth":89,"text":74},"md",{"title":6,"hero_image":94,"hero_image_alt_text":95,"hero_image_caption":82,"statistics":96,"statistics_copy":106,"main_image":107,"main_image_alt_text":82,"quote_copy":108,"quotee_name":109,"seo_title":110,"meta_description":82},"https://hullabalook-website.hulla-cdn.com/uploads/cms/DielnUUjRxS32fv2do8s.webp","B&Q Mixed Paint PLP",[97,100,103],{"value":98,"caption":99},"27 X","Return on Investment",{"value":101,"caption":102},"+3000%","in product options purchasable online",{"value":104,"caption":105},"54%","increase in CVR (compared to a traditional PLP)","On the back of its success, the experience has been rolled out across multiple UK brands including GoodHome, Ronseal, V&CO and further extended to cover TradePoint, B&Q Ireland and Castorama in France.","https://hullabalook-website.hulla-cdn.com/uploads/cms/bM9jdMS0O8kqXURscAa5.gif","This was a mammoth data task, which Hullabalook handled with ease. I was really impressed with their ability to visualise our data in a shoppable, visually pleasing way. Thanks to their technology, our customers can discover and purchase thousands of paints within one easy-to-use shopping experience. \r\n\r\n","Rob Paffett, Digital Product Owner - Kingfisher ","Hullabalook PLP for Paint on B&Q",{},true,"/case-study/b-and-q/paint-plp",{"title":6,"description":82},"case-study/b-and-q/paint-plp","SQuYQs27I85UjtmSzbjLEwjX8z-jjczLsjsuqd6XMJs",1781937290632]