[{"data":1,"prerenderedAt":677},["ShallowReactive",2],{"sitemap":3,"case-studies":32,"news-posts":189,"solution-experiences":660},{"page":4},{"id":5,"title":6,"body":7,"description":11,"extension":14,"fields":15,"meta":24,"navigation":25,"pageType":26,"path":27,"seo":28,"slug":29,"stem":30,"__hash__":31},"pages/pages/home.md","HULLABALOOK",{"type":8,"value":9,"toc":10},"minimark",[],{"title":11,"searchDepth":12,"depth":12,"links":13},"",2,[],"md",{"slogan":16,"testimonials_header":17,"products_header":18,"blog_header":19,"promoted_case_study":20,"featured_article":21,"seo_title":22,"meta_description":23},"Powering product discovery for ecommerce","Latest customer testimonial","Solutions","Latest news","castlery/room-creator","seamlessly-integrate-3d-product-models-into-hullabalook-products","Hullabalook | Navigation, Inspiration and Visualization Platform | Retail Technology","Our tools enables you to create an online storefront with product configurators, 3d product visualization and dynamic navigation where shoppers feel inspired to browse, and ultimately buy your products.",{},true,"homepage","/pages/home",{"title":6,"description":11},"home","pages/home","U-q8A_t7sMDzzfJ2LVqU-fwPRROJ2uaDqgC0CpPYNko",[33,55,72,89,114,135,149,170],{"company":34,"product":35,"title":36,"fields":37},"b-and-q","paint-plp","B&Q deployed Hullabalook technology and created a new online revenue stream with ROI of 27x ",{"title":36,"hero_image":38,"hero_image_alt_text":39,"hero_image_caption":11,"statistics":40,"statistics_copy":50,"main_image":51,"main_image_alt_text":11,"quote_copy":52,"quotee_name":53,"seo_title":54,"meta_description":11},"https://hullabalook-website.hulla-cdn.com/uploads/cms/DielnUUjRxS32fv2do8s.webp","B&Q Mixed Paint PLP",[41,44,47],{"value":42,"caption":43},"27 X","Return on Investment",{"value":45,"caption":46},"+3000%","in product options purchasable online",{"value":48,"caption":49},"54%","increase in CVR (compared to a traditional PLP)","On the back of its success, the experience has been rolled out across multiple UK brands including GoodHome, Ronseal, V&CO and further extended to cover TradePoint, B&Q Ireland and Castorama in France.","https://hullabalook-website.hulla-cdn.com/uploads/cms/bM9jdMS0O8kqXURscAa5.gif","This was a mammoth data task, which Hullabalook handled with ease. I was really impressed with their ability to visualise our data in a shoppable, visually pleasing way. Thanks to their technology, our customers can discover and purchase thousands of paints within one easy-to-use shopping experience. \r\n\r\n","Rob Paffett, Digital Product Owner - Kingfisher ","Hullabalook PLP for Paint on B&Q",{"company":56,"product":57,"title":58,"fields":59},"castlery","room-creator","Castlery deployed Hullabalook technology in 3 markets and increased AOV by 16%",{"title":58,"hero_image":60,"hero_image_alt_text":61,"hero_image_caption":62,"statistics":63,"statistics_copy":11,"main_image":66,"main_image_alt_text":67,"quote_copy":68,"quotee_name":69,"seo_title":70,"meta_description":71},"https://hullabalook-website.hulla-cdn.com/uploads/cms/VikmPDSTPqfAi3fsmcoB.gif","Hullabalook technology, live on Castlery.com","Hullabalook technology, live across 3 Castlery domains ",[64],{"value":65},"16% AOV Uplift","https://hullabalook-website.hulla-cdn.com/uploads/cms/3kvZTldGTaukmlJPxr28.gif","Hullabalook technology live on Castlery.au","Hullabalook are great to work with - they felt like an extension of our own team, rather than an external tech provider. Room creator has hit all of our original objectives; it has been really popular with shoppers and has increased revenue so we’re excited to promote it even more.","Gail Schwartz, Senior eCommerce Product Manager, Castlery ","How Hullabalook increased basket size for Castlery ","Read how Castlery increased AOV with Hullabalook technology ",{"company":73,"product":74,"title":75,"fields":76},"sofology","ai-category-page","Hullabalook’s AI Category Page technology drove double-digit uplifts in online CVR and likelihood to purchase in-store for Sofology",{"title":75,"hero_image":77,"hero_image_alt_text":78,"hero_image_caption":11,"statistics":79,"statistics_copy":11,"main_image":83,"main_image_alt_text":84,"quote_copy":85,"quotee_name":86,"seo_title":87,"meta_description":88},"https://hullabalook-website.hulla-cdn.com/uploads/cms/VHD6ObyxQKIzVXuLUjYb.gif","AI Category Pages on Sofology's website",[80],{"value":81,"caption":82},"Double-digit increase","in CVR online & in-store","https://hullabalook-website.hulla-cdn.com/uploads/cms/ewVYl7TdTrSGSzufKiKX.gif","Mobile view of AI Category Pages on Sofology's website","Sofasizer helps our customers quickly, with little impact to our IT team. We’ve had great feedback and increased conversions both online and in-store. Hullabalook have worked with us to continually improve the experience and explore other ways we can improve our customers' experience in searching for their perfect sofa.","James Robinson, Head of Conversion Rate Optimisation at Sofology","Sofology | AI Category Pages | Hullabalook Case Study","When Sofology implemented AI Category Pages technology, it drove double-digit uplifts in online CVR and increased likelihood to purchase in-store.",{"company":73,"product":57,"title":90,"fields":91},"Sofology rolled out Hullabalook’s Room Creator technology which drove a 39% CVR uplift",{"title":90,"hero_image":92,"hero_image_alt_text":93,"hero_image_caption":11,"statistics":94,"statistics_copy":107,"main_image":108,"main_image_alt_text":109,"quote_copy":110,"quotee_name":111,"seo_title":112,"meta_description":113},"https://hullabalook-website.hulla-cdn.com/uploads/cms/7Rl9ATQJQaGexwHEVUKQ.gif","Room Creator on Sofology's website",[95,98,101,104],{"value":96,"caption":97},"39%","CVR uplift",{"value":99,"caption":100},"8%","AOV uplift",{"value":102,"caption":103},"179%","uplift in sessions",{"value":105,"caption":106},"66%","uplift in average pages visited","Measured between 28th July & 4th October 2021. Comparison set: shoppers who used Create Your Look (Hullabalook’s technology) vs shoppers who didn’t use Create Your Look.","https://hullabalook-website.hulla-cdn.com/uploads/cms/NsCV4qZTYOdKqHbHiShk.gif","Mobile view of the Room Creator tool on Sofology's website","Shoppers often find it hard to visualise furniture online, but Create Your Look solves this problem for us. Using the tool, customers can explore our products and visualise how they will look in their own home. Create Your Look has driven amazing results for us - more customers are staying on the site for longer and return to site more often. It’s also proven to be a great customer services tool for our Sofologists. Our customers love it and it’s driving revenue. We couldn’t be happier with its performance.\r\n","Graham Wilson, Head of Business Development ","Sofology | Room Creator | Hullabalook Case Study","When Sofology rolled Hullabalook’s Room Creator technology out across their site, the ecommerce experience drove a 39% CVR uplift.",{"company":73,"product":115,"title":116,"fields":117},"visual-bundles","Sofology rolled out Hullabalook’s Visual Bundles technology and saw a 60% uplift in footstool average attach rate ",{"title":116,"hero_image":118,"hero_image_alt_text":119,"hero_image_caption":11,"statistics":120,"statistics_copy":11,"main_image":130,"main_image_alt_text":131,"quote_copy":132,"quotee_name":86,"seo_title":133,"meta_description":134},"https://hullabalook-website.hulla-cdn.com/uploads/cms/TaNVhqxQq2Wnx6ktNjBj.gif","Visual Bundles on Sofology's website",[121,124,127],{"value":122,"caption":123},"10%","uplift in CVR both online and in-store",{"value":125,"caption":126},"60%","uplift in footstool attach rate",{"value":128,"caption":129},"400%","uplift in accessory attach rate","https://hullabalook-website.hulla-cdn.com/uploads/cms/1SUkSuX6SLmceExB5T7z.gif","Mobile view of Visual Bundles on Sofology's website","We continue working with Hullabalook to improve our customer experience online and in-store. As our range grows, we wanted to make it easier for our customers to discover and purchase new products. Hullabalook's technology has made this much easier - we're very happy with its performance.\r\n","Sofology | Visual Bundles | Hullabalook Case Study","Sofology use Hullabalook's Visual Bundles technology on their site – footstool attach rate is up +60% & accessory attach rate is up +400%.",{"company":136,"product":57,"title":137,"fields":138},"the-roost","\"Without Hullabalook, The Roost wouldn’t be what it is today.\" Using Room Creator as a product visualisation and marketing tool. ",{"title":137,"hero_image":139,"hero_image_alt_text":140,"hero_image_caption":11,"statistics":141,"statistics_copy":11,"main_image":145,"main_image_alt_text":11,"quote_copy":146,"quotee_name":147,"seo_title":148,"meta_description":11},"https://hullabalook-website.hulla-cdn.com/uploads/cms/2VTnNxPRYa7jKwgrXlDF.gif","Room Creator, live on The Roost ",[142],{"value":143,"caption":144},"Next-gen","product visualisation and discovery","https://hullabalook-website.hulla-cdn.com/uploads/cms/kOWVYjrwTAaGkNRr6jJm.gif","Hullabalook are an absolute delight to work with - I highly recommend them to anyone wanting to add cutting-edge technology to their site. It’s not often you find a company who are the best at what they do, but also a joy to work with. Without Hullabalook, The Roost wouldn’t be what it is today. To differentiate ourselves from any competition, we had to launch our site with a visualisation tool which featured items from the best British brands - they enabled us to do just that! ","Will Plowden, Founder of The Roost ","How The Roost transformed online product visualisation and discovery with Hullabalook",{"company":150,"product":57,"title":151,"fields":152},"urban-barn","Urban Barn customers using Hullabalook’s Room Creator technology converted 50% more than non users",{"title":151,"hero_image":153,"hero_image_alt_text":154,"hero_image_caption":11,"statistics":155,"statistics_copy":163,"main_image":164,"main_image_alt_text":165,"quote_copy":166,"quotee_name":167,"seo_title":168,"meta_description":169},"https://hullabalook-website.hulla-cdn.com/uploads/cms/i7g4v6xYQTOcfJi2hRGA.gif","Room Creator on Urban Barn's website",[156,158,160],{"value":157,"caption":97},"50%",{"value":159,"caption":100},"19%",{"value":161,"caption":162},"78%","increase in total spend","Measured between 1st March 2021 – 31st March 2021. Comparison set: shoppers who used Room Design Board (powered by Hullabalook’s Room Creator technology) vs shoppers who didn’t use the Room Design Board and who visited at least one of Urban Barn’s furniture listings pages.","https://hullabalook-website.hulla-cdn.com/uploads/cms/CG1jDL1JQqWgU4mdyNle.gif","Mobile view of Room Creator on Urban Barn's website","Hullabalook helps us retain our reputation as market leaders in the Canadian Furniture and Home Decor market. Their technology continues to drive great ROI for Urban Barn. We’re very proud to be one of their longest standing customers.","Sasha Becker, Ecommerce Manager at Urban Barn","Urban Barn | Room Creator | Hullabalook Case Study","Hullabalook’s Room Creator technology on Urban Barn's site generated enough revenue to pay for itself several times over after just 30 days.",{"company":150,"product":115,"title":171,"fields":172},"Urban Barn increased Transactions per User by 75% after deploying Hullabalook's Visual Bundles ",{"title":171,"hero_image":173,"hero_image_alt_text":174,"hero_image_caption":11,"statistics":175,"statistics_copy":11,"main_image":185,"main_image_alt_text":174,"quote_copy":186,"quotee_name":187,"seo_title":188,"meta_description":11},"https://hullabalook-website.hulla-cdn.com/uploads/cms/Hcv2fe5SvuTkhkkOtYAu.gif","Hullabalook's bundling technology, live on Urban Barn",[176,179,182],{"value":177,"caption":178},"+75%","uplift in Transactions per User",{"value":180,"caption":181},"+21%","uplift in Average Order Value",{"value":183,"caption":184},"+142%","uplift in Revenue per User","https://hullabalook-website.hulla-cdn.com/uploads/cms/D4MrWjZQSyeUux12jO3E.gif","We love working with Hullabalook and always feel confident that their technology will perform well. Visual Bundles has made a huge difference to our e-commerce site; our shoppers are more likely to purchase, and spend more.","Carmela Murazzo, Director of eCommerce at Urban Barn","This Canadian retailer increased Transactions per User by 75% using Hullabalook's bundling technology",[190,204,217,230,244,257,273,287,302,319,336,351,365,380,396,411,426,440,455,473,492,509,523,540,555,569,586,601,615,630,645],{"title":191,"slug":192,"summary":193,"seo_title":191,"meta_description":194,"featured_image":195,"tags":196,"categories":197,"customers":198,"products":200,"created":202,"updated":203},"Hullabalook to deploy modular configurator for Tov Furniture","hullabalook-to-deploy-modular-configurator-for-tov-furniture","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator for their US and UK websites. TOV was born out of sheer necessity for what we now do best — banging out insanely beautiful pieces at a price affordable ...","Hullabalook are delighted to announce that we have signed a partnership agreement with Tov Furniture to provide a modular sofa configurator","https://hullabalook-website.hulla-cdn.com/uploads/blog/tov-furniture-x-hullabalook.webp",[],[],[199],"tov-furniture",[201],"modular-product-configurator","2025-02-25T13:32:16.674846Z","2025-02-25T13:40:01.831169Z",{"title":205,"slug":206,"summary":207,"seo_title":205,"meta_description":208,"featured_image":209,"tags":210,"categories":211,"customers":212,"products":214,"created":215,"updated":216},"Hullabalook to partner with Versare Solutions","hullabalook-to-partner-with-versare-solutions","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integrate Hullabalook’s cutting-edge space planning technology and modular configuration tools with Versare’s innovative room dividers, acoustic panels, and modular walls. By combining our expertise, we aim to revolutionize how businesses, educational ...","Hullabalook is excited to announce a strategic partnership with Versare, a leader in flexible space solutions. This collaboration will integ","https://hullabalook-website.hulla-cdn.com/uploads/blog/versare-x-hullabalook.webp",[],[],[213],"versare",[201],"2025-02-14T17:02:28.025429Z","2025-02-25T13:29:52.465987Z",{"title":218,"slug":219,"summary":220,"seo_title":218,"meta_description":221,"featured_image":222,"tags":223,"categories":224,"customers":225,"products":227,"created":228,"updated":229},"Hullabalook Partners with King Living to Launch Modular Sofa Configurator Across Seven Countries","hullabalook-partners-with-king-living-to-launch-modular-sofa-configurator-across-seven-countries","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renowned furniture brand. This collaboration will see the launch of a cutting-edge 3d modular sofa configurator, designed to enhance the customer experience across seven key markets: Australia, New Zealand, Singapore, Malaysia, ...","Hullabalook, a leading provider of innovative e-commerce solutions, is proud to announce its partnership with King Living, a globally renown","https://hullabalook-website.hulla-cdn.com/uploads/blog/king-living-x-hullabalook.webp",[],[],[226],"king-living",[201],"2025-01-24T14:46:30.549055Z","2025-02-25T13:39:40.576791Z",{"title":231,"slug":232,"summary":233,"seo_title":234,"meta_description":235,"featured_image":236,"tags":237,"categories":238,"customers":239,"products":241,"created":242,"updated":243},"Hullabalook signs OFFX as launch customer for Space Planning tool","hullabalook-signs-new-customer-for-space-planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular configurator tool for furniture planning, with new product capabilities to handle floor plans the tool will assist both OFFX teams and purchases to verify product combinations within a space.","Hullabalook signs new customer for Space Planning","Hullabalook today announced that they have signed OFFX (offx.com) to use their space planning tool. Bringing together Hullabalook's modular","https://hullabalook-website.hulla-cdn.com/uploads/blog/offx-x-hullabalook.webp",[],[],[240],"offx",[201],"2024-07-19T10:59:04.555282Z","2025-02-25T13:31:27.639258Z",{"title":245,"slug":246,"summary":247,"seo_title":245,"meta_description":248,"featured_image":249,"tags":250,"categories":251,"customers":252,"products":254,"created":255,"updated":256},"Hullabalook Signs VidaXL as a Customer","hullabalook-signs-vidaxl-as-a-customer","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More details to follow.","Hullabalook have confirmed VidaXL, the pan European retailer as a customer for their modular product configurator in 5 countries. More detai","https://hullabalook-website.hulla-cdn.com/uploads/blog/vidaxl-x-hullabalook.webp",[],[],[253],"vidaxl",[201],"2024-07-19T10:56:31.614493Z","2025-02-25T13:50:57.919461Z",{"title":258,"slug":259,"summary":260,"seo_title":258,"meta_description":261,"featured_image":262,"tags":263,"categories":267,"customers":269,"products":270,"created":271,"updated":272},"The Benefits of Server-Side Caching and Event-Driven Architecture","the-benefits-of-server-side-caching-and-event-driven-architecture","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is required to achieve both of these things. Hullabalook uses the benefits of local computing and server-side caching to enhance the overall performance of our ...","The constant battle within ecommerce is having a site that is fast to load, but also fast to use. Server side caching and local computing is","https://hullabalook-website.hulla-cdn.com/uploads/blog/UdJIkfiBRR2T7Hl5w00X.webp",[264],{"name":265,"slug":266},"Technology","technology",[268],{"name":265,"slug":266},[],[],"2023-10-11T15:24:52.934835Z","2024-07-19T09:17:27.371161Z",{"title":274,"slug":275,"summary":276,"seo_title":274,"meta_description":277,"featured_image":278,"tags":279,"categories":280,"customers":282,"products":283,"created":285,"updated":286},"The Rise of Retail Marketplaces: Empowering Product Discovery for Shoppers","the-rise-of-retail-marketplaces-empowering-product-discovery-for-shoppers","Becoming a marketplace? Great product discovery is essential. Hullabalook ensures that every shopper who lands on your site can find and buy what they're looking for, without scrolling through endless pages.","Becoming a marketplace? Hullabalook ensures that every shopper can find and buy your poducts, without scrolling through endless pages.","https://hullabalook-website.hulla-cdn.com/uploads/blog/HrfEYE9hRWih9xp9tyPL.webp",[],[281],{"name":265,"slug":266},[],[284],"ai-category-pages","2023-08-04T08:48:34.965648Z","2024-07-19T09:17:27.376759Z",{"title":288,"slug":21,"summary":289,"seo_title":288,"meta_description":290,"featured_image":291,"tags":292,"categories":293,"customers":298,"products":299,"created":300,"updated":301},"Seamlessly Integrate 3D Product Models Into Hullabalook Products","Have you recently invested in 3D product models? Well, good news - you can now seamlessly integrate them alongside your 2D products within your Hullabalook experience.","Have you recently invested in 3D product models? Well, good news; you can now integrate them alongside your 2D products within Hullabalook experiences.","https://hullabalook-website.hulla-cdn.com/uploads/blog/Lw4Bsn6gTWmzTsNv9tJ9.webp",[],[294,296],{"name":295,"slug":295},"featured",{"name":297,"slug":297},"product",[],[201],"2023-07-26T11:16:51.342737Z","2025-02-25T13:20:27.568055Z",{"title":303,"slug":304,"summary":305,"seo_title":306,"meta_description":307,"featured_image":308,"tags":309,"categories":310,"customers":315,"products":316,"created":317,"updated":318},"Why Hullabalook adopts a composable commerce mindset","why-hullabalook-adopts-a-composable-commerce-mindset","Although a headless approach offers speed and agility, it often comes at a feature-light cost. Hullabalook offers the best of both worlds. Our platform reaps all of the headless benefits, while also offering a library of feature-rich components – this is composable commerce.","Why Hullabalook Adopts a Composable Commerce Mindset","See how Hullabalook's composable commerce platform offers retailers the benefits of headless as well as a library of feature-rich components.","https://hullabalook-website.hulla-cdn.com/uploads/blog/oKbZjdJWSge0g9O9kqNA.webp",[],[311,312],{"name":265,"slug":266},{"name":313,"slug":314},"Thought Leadership","thought-leadership",[],[],"2023-07-05T09:39:15.990681Z","2024-07-19T09:17:27.389278Z",{"title":320,"slug":321,"summary":322,"seo_title":323,"meta_description":324,"featured_image":325,"tags":326,"categories":329,"customers":331,"products":332,"created":334,"updated":335},"‘Maximising’ the Benefits of Room Creator With Full-Screen Mode","maximising-the-benefits-of-room-creator-with-full-screen-mode","We're excited to announce a new feature for our Room Creator tool: full-screen mode! This new improvement offers shoppers a more immersive experience which makes it even easier to discover new products and then arrange them within the room setting, whether they’re using the Room Creator on their own device or in-store.","‘Maximise’ Room Creator Benefits With Full-Screen Mode","Our Room Creator tool can now span the full width of any device. Shoppers can toggle between standard and full-screen mode to bring their designs to life.","https://hullabalook-website.hulla-cdn.com/uploads/blog/t5PrRGXdRbmmoYmALelB.webp",[327],{"name":328,"slug":297},"Product",[330],{"name":297,"slug":297},[],[333],"room-creator-moodboard","2023-07-03T11:02:47.812600Z","2023-07-12T13:31:16.061070Z",{"title":337,"slug":338,"summary":339,"seo_title":340,"meta_description":341,"featured_image":342,"tags":343,"categories":344,"customers":346,"products":347,"created":349,"updated":350},"Power-Up: Use Hullabalook Technology To Sell More Appliances Online","power-up-use-hullabalook-technology-to-sell-more-appliances-online","Want to sell more appliances online? Hullabalook's technology can help. Appliances retailers use our technology to increase attach on their product pages, improve product discovery and monetise brand partnerships.","Use Hullabalook Tech To Sell More Appliances Online","Appliance retailers use Hullabalook to sell more products online. Our technology helps you increase attach on and product discovery.","https://hullabalook-website.hulla-cdn.com/uploads/blog/OZH4Tk3BTIa55M7KDVSQ.webp",[],[345],{"name":297,"slug":297},[],[348],"visual-recommendations","2023-06-19T11:04:38.538118Z","2024-07-19T09:17:27.394979Z",{"title":352,"slug":353,"summary":354,"seo_title":355,"meta_description":356,"featured_image":357,"tags":358,"categories":359,"customers":361,"products":362,"created":363,"updated":364},"The Perfect Balance: Hullabalook's Headless Ecommerce Solution","the-perfect-balance-hullabalooks-headless-ecommerce-solution","Retailers; should you go headless? There are many benefits associated with this approach, but they come at a hefty price. This blog explores some of the benefits and limitations associated with headless ecommerce, and explains how Hullabalook offers an easier alternative.","Going headless? Hullabalook has an alternative","Should you go headless? This approach offers retailers many benefits, but comes at a hefty price. Hullabalook offers an alternative.","https://hullabalook-website.hulla-cdn.com/uploads/blog/hcOURUZvRiBDXIqe9r8Q.webp",[],[360],{"name":265,"slug":266},[],[],"2023-06-06T13:53:11.131837Z","2024-07-19T09:17:27.400951Z",{"title":366,"slug":367,"summary":368,"seo_title":369,"meta_description":370,"featured_image":371,"tags":372,"categories":374,"customers":376,"products":377,"created":378,"updated":379},"Enable Photorealistic Backgrounds on Your Hullabalook Apps","enable-photorealistic-backgrounds-on-your-hullabalook-apps","Retail customers using Hullabalook's Room Creator and Visual Bundles apps can now enable new photorealistic lifestyle backgrounds, taking the shopper experience to the next level.","Enable Photorealistic Backgrounds on Hullabalook Apps","Retailers using Hullabalook's Room Creator & Visual Bundles can enable new photorealistic lifestyle backgrounds on these two apps.","https://hullabalook-website.hulla-cdn.com/uploads/blog/uJRRPx0iQlS7IbJEDqJe.webp",[373],{"name":328,"slug":297},[375],{"name":297,"slug":297},[],[333,348],"2023-05-02T15:51:27.432094Z","2023-07-12T13:31:16.068776Z",{"title":381,"slug":382,"summary":383,"seo_title":384,"meta_description":385,"featured_image":386,"tags":387,"categories":389,"customers":392,"products":393,"created":394,"updated":395},"Hyper-personalisation in eCommerce: show customers products they actually want to buy","hyper-personalisation-in-ecommerce-show-customers-products-they-actually-want-to-buy","Hullabalook’s personalisation engine uses the power of hyper-personalisation to ensure every shopper who engages with a Hullabalook-powered page has a unique experience. We analyse every interaction a shopper has within their session and use this data to provide a truly personalised UX.","eCommerce personalisation: show products customers want","Hullabalook-powered eCommerce pages use the power of hyper-personalisation to ensure every shopper has as a unique UX.","https://hullabalook-website.hulla-cdn.com/uploads/blog/0QqpfefTZyd1OiKZucZP.webp",[388],{"name":265,"slug":266},[390,391],{"name":265,"slug":266},{"name":313,"slug":314},[],[284],"2023-04-18T10:46:40.251886Z","2024-07-19T09:17:27.409807Z",{"title":397,"slug":398,"summary":399,"seo_title":400,"meta_description":401,"featured_image":402,"tags":403,"categories":405,"customers":407,"products":408,"created":409,"updated":410},"The Power of Edge Computing in Ecommerce","the-power-of-edge-computing-in-ecommerce","Edge Computing - what does it mean, and why is it relevant to retail? We often talk about being proud technology geeks. We believe that technology should enhance our everyday experiences, and the concept of Edge Computing fits into this category really well. So, what does Edge Computing mean? Essentially, ...","The Benefits of Edge Computing in Ecommerce","Hullabalook takes an Edge Computing approach when building ecommerce pages. This means that they never crash or slow down under peak traffic.","https://hullabalook-website.hulla-cdn.com/uploads/blog/qNq1zUeS4a2twrPv6Cpg.webp",[404],{"name":265,"slug":266},[406],{"name":265,"slug":266},[],[],"2023-02-21T13:33:40.507117Z","2024-07-19T09:17:27.414844Z",{"title":412,"slug":413,"summary":414,"seo_title":415,"meta_description":416,"featured_image":417,"tags":418,"categories":420,"customers":422,"products":423,"created":424,"updated":425},"Using Our Room Creator Tool? Check Out This New Room Customiser Pack","using-our-room-creator-tool-check-out-this-new-room-customiser-pack","Enable shoppers to recreate their rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","Using Our Room Creator? Here’s a New Customiser Pack","Enable shoppers to create rooms more accurately so they can see how your products will fit into their space with the new Room Creator customiser pack.","https://hullabalook-website.hulla-cdn.com/uploads/blog/wPQz3s3hTpS2ePowG0lU.webp",[419],{"name":328,"slug":297},[421],{"name":297,"slug":297},[],[333],"2023-02-17T14:38:59.274391Z","2024-07-19T09:17:27.419556Z",{"title":427,"slug":428,"summary":429,"seo_title":430,"meta_description":429,"featured_image":431,"tags":432,"categories":434,"customers":436,"products":437,"created":438,"updated":439},"The Ecommerce Technology You Need To Sell Mixed Paint Online","the-ecommerce-technology-you-need-to-sell-mixed-paint-online","DIY retailers: Need to sell your full paint range online, but lack the flexibility in your back-end system? This tech makes it possible.","Ecommerce Technology Needed To Sell Mixed Paint Online","https://hullabalook-website.hulla-cdn.com/uploads/blog/jvYjhXlSRraMbxHm69oh.png",[433],{"name":328,"slug":297},[435],{"name":297,"slug":297},[34],[],"2023-02-07T16:50:44.338068Z","2023-07-12T13:31:16.078335Z",{"title":441,"slug":442,"summary":443,"seo_title":444,"meta_description":445,"featured_image":446,"tags":447,"categories":449,"customers":451,"products":452,"created":453,"updated":454},"How To Increase RPU by +385%: Sell Modular Products Using Hullabalook Technology","increase-modular-product-sales-using-hullabalook-tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Product Configurator increases RPU by up to 385%! Here's how it works.","Increase Modular Product Sales Using Hullabalook Tech","How can retailers successfully sell modular products online? Hullabalook’s Modular Furniture Builder increases RPU by up to 385%! Here's how it works.","https://hullabalook-website.hulla-cdn.com/uploads/blog/KtUyNPeRO2Y7ffnYL8RJ.png",[448],{"name":328,"slug":297},[450],{"name":297,"slug":297},[],[201],"2023-01-18T15:12:10.809892Z","2023-07-12T13:31:16.083121Z",{"title":456,"slug":457,"summary":458,"seo_title":459,"meta_description":460,"featured_image":461,"tags":462,"categories":466,"customers":468,"products":470,"created":471,"updated":472},"2022 - A transformative year for retail, and for Hullabalook!","2022-unwrapped","2022 was a difficult year for the retail industry. We saw the closure of some of our favourite highstreet brands, and many of our UK customers felt the pinch as retail spend reduced amid the cost of living crisis. It’s difficult to celebrate your wins when you’re surrounded by negative ...","Hullabalook's 2022 Retail Technology Highlights","2022 - A transformative year for retail, and for Hullabalook! We celebrate retail technology in this 2022 highlights blog.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FklqtWvRRXeZwtwycykC.webp",[463],{"name":464,"slug":465},"Team","team",[467],{"name":464,"slug":465},[34,469,150],"ez-living",[],"2023-01-12T13:04:58.868766Z","2024-07-19T09:17:27.436109Z",{"title":474,"slug":475,"summary":476,"seo_title":477,"meta_description":478,"featured_image":479,"tags":480,"categories":485,"customers":488,"products":489,"created":490,"updated":491},"Hullabalook x Kingfisher shortlisted for Retail Week’s Customer Experience Award","hullabalook-x-kingfisher-shortlisted-for-retail-weeks-customer-experience-award","For the second year running, we’ve been shortlisted for a Retail Week award. This time, our Paint Mixing Experience, live on diy.com, has been recognised as an innovative tool, positively impacting the online customer experience. So, what is the Paint Mixing Experience, and why is it so cool? Kingfisher were ...","Hullabalook X B&Q shortlisted for Retail Week award","Hullabalook's technology, which powers paint product discovery on B&Q, has been shortlisted for the Retail Week Customer Experience award.","https://hullabalook-website.hulla-cdn.com/uploads/blog/B3JmXdMNThqM2s3IVSWU.webp",[481,484],{"name":482,"slug":483},"Awards","awards",{"name":265,"slug":266},[486,487],{"name":482,"slug":483},{"name":265,"slug":266},[34],[],"2023-01-10T16:50:47.919106Z","2024-07-19T09:17:27.441963Z",{"title":493,"slug":494,"summary":495,"seo_title":496,"meta_description":497,"featured_image":498,"tags":499,"categories":502,"customers":505,"products":506,"created":507,"updated":508},"Our peak season advice? Invest in scalable technology.","our-peak-season-advice-invest-in-scalable-technology","The biggest problem retailers face during peak season is the risk that their site will not handle the increased number of users elegantly, leading to crashes, or their sites becoming increasingly slower. We’ve all been added to a virtual queue before, which is an incredibly frustrating user experience, particularly at ...","How to avoid site crashes during Black Friday","Avoid Black Friday outages with Hullabalook. Our CDN approach means that Hullabalook powered ecommerce pages can handle huge traffic spikes.","https://hullabalook-website.hulla-cdn.com/uploads/blog/8Chkm8qyTCmHr3PNdJt3.webp",[500,501],{"name":265,"slug":266},{"name":313,"slug":314},[503,504],{"name":265,"slug":266},{"name":313,"slug":314},[],[],"2023-01-10T16:05:58.036852Z","2024-07-19T09:17:27.445065Z",{"title":510,"slug":511,"summary":512,"seo_title":513,"meta_description":512,"featured_image":514,"tags":515,"categories":517,"customers":519,"products":520,"created":521,"updated":522},"Upgrade Your Product Listing Pages With AI Personalisation","upgrade-your-product-listing-pages-with-ai-personalisation","What is 'Smart Grid technology' & how is it different from other AI personalisation tech? See how Smart Grid tech increases PLP conversions.","Upgrade Product Listing Pages With AI Personalisation","https://hullabalook-website.hulla-cdn.com/uploads/blog/xQWOSmp0Tbfj8WnXyW8g.webp",[516],{"name":328,"slug":297},[518],{"name":297,"slug":297},[],[284],"2022-11-17T10:26:17.785153Z","2023-07-12T13:31:16.089532Z",{"title":524,"slug":525,"summary":526,"seo_title":527,"meta_description":528,"featured_image":529,"tags":530,"categories":533,"customers":536,"products":537,"created":538,"updated":539},"How Retailers Can Make the Most of Each Shopper Interaction","how-retailers-can-make-the-most-of-each-shopper-interaction","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Here's how retailers can get the most out of each shopper interaction.","How Retailers Can Make the Most of Shopper Interactions","Shoppers are cautious about where they spend money, so how can retailers re-ignite shoppers' appetite? Get the most out of each interaction.","https://hullabalook-website.hulla-cdn.com/uploads/blog/DnBXtxTERrKDMrmgZUSz.png",[531,532],{"name":265,"slug":266},{"name":313,"slug":314},[534,535],{"name":265,"slug":266},{"name":313,"slug":314},[],[],"2022-11-16T15:03:17.496350Z","2024-07-19T09:17:27.451218Z",{"title":541,"slug":542,"summary":543,"seo_title":544,"meta_description":543,"featured_image":545,"tags":546,"categories":548,"customers":550,"products":552,"created":553,"updated":554},"A Small Change to Your Site's UX That Packs a ‘Measurable’ Punch","a-small-change-to-your-ux-that-packs-a-measurable-punch","We’re passionate about building things to make shoppers' lives easy. See how this “small thing” makes a BIG difference to shoppers' lives.","A Small Site UX Change That Packs a ‘Measurable’ Punch","https://hullabalook-website.hulla-cdn.com/uploads/blog/Os20R95mTZGpHpdhcPTI.webp",[547],{"name":328,"slug":297},[549],{"name":297,"slug":297},[551],"mobilia",[],"2022-10-21T09:56:42.566614Z","2023-07-12T13:31:16.095858Z",{"title":556,"slug":557,"summary":558,"seo_title":559,"meta_description":558,"featured_image":560,"tags":561,"categories":563,"customers":565,"products":566,"created":567,"updated":568},"Hullabalook shortlisted for 'Ecommerce Software of the Year' at the UK Ecommerce Awards","hullabalook-shortlisted-for-ecommerce-software-of-the-year-at-the-uk-ecommerce-awards","Hullabalook X Sofology are UK Ecommerce Awards finalists! Sofology rolled out Visual Bundles and Room Creator technology across their site. Find out more.","Hullabalook X Sofology Finalists at UK Ecommerce Awards","https://hullabalook-website.hulla-cdn.com/uploads/blog/VYiffJEBRetiW2DifutL.webp",[562],{"name":482,"slug":483},[564],{"name":482,"slug":483},[73],[333,348],"2022-10-12T14:04:33.418248Z","2024-07-19T09:17:27.456726Z",{"title":570,"slug":571,"summary":572,"seo_title":573,"meta_description":572,"featured_image":574,"tags":575,"categories":580,"customers":582,"products":583,"created":584,"updated":585},"6 Reasons Why Retailers Love Our Room Creator","6-reasons-why-retailers-love-our-room-creator","We've seen huge appetite for our Room Creator, with retailers across the homeware sector adopting it. Here's why they love it.","6 Reasons Why Retailers Love Our Room Creator Tech","https://hullabalook-website.hulla-cdn.com/uploads/blog/0D10uKrQGlesCe5mMbuQ.webp",[576,579],{"name":577,"slug":578},"Blog","blog",{"name":328,"slug":297},[581],{"name":297,"slug":297},[73],[333],"2022-10-11T14:55:37.451885Z","2024-07-19T09:17:27.461045Z",{"title":587,"slug":588,"summary":589,"seo_title":590,"meta_description":589,"featured_image":591,"tags":592,"categories":595,"customers":597,"products":598,"created":599,"updated":600},"5 ways customers promote Hullabalook on-site and on social media","5-ways-customers-promote-hullabalook-on-site-and-on-social-media","There are lots of ways our customers ensure Hullabalook online shopping experiences are an integral part of each shopping journey. Find out how...","5 Ways Retail Customers Promote Hullabalook Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/oRrxMCTSTqOoPfhFbrct.webp",[593,594],{"name":577,"slug":578},{"name":328,"slug":297},[596],{"name":297,"slug":297},[34,73,150],[],"2022-09-20T16:15:10.408989Z","2024-07-19T09:17:27.466815Z",{"title":602,"slug":603,"summary":604,"seo_title":605,"meta_description":604,"featured_image":606,"tags":607,"categories":609,"customers":611,"products":612,"created":613,"updated":614},"The secret to keeping your target audiences happy","the-secret-to-keeping-your-target-audiences-happy","See how retailers can improve the online shopping journey for two personas they deal with daily: style-based and functional shoppers.","The Secret to Keeping Online Target Audiences Happy","https://hullabalook-website.hulla-cdn.com/uploads/blog/kwcYQsYuQpiaIxqW0qb8.webp",[608],{"name":313,"slug":314},[610],{"name":313,"slug":314},[],[284],"2022-09-20T16:13:34.186286Z","2024-07-19T09:17:27.472340Z",{"title":616,"slug":617,"summary":618,"seo_title":619,"meta_description":618,"featured_image":620,"tags":621,"categories":624,"customers":626,"products":627,"created":628,"updated":629},"5 reasons why retailers love our Smart PLPs","5-reasons-why-retailers-love-our-plp-technology","We build tech to make shopping online better for everyone. Here's how to make product listing pages much faster and easier to navigate.","5 Reasons Why Retailers Love Our PLP Technology","https://hullabalook-website.hulla-cdn.com/uploads/blog/rR0sRfEATICE701mJMuZ.webp",[622,623],{"name":577,"slug":578},{"name":328,"slug":297},[625],{"name":297,"slug":297},[551,73],[284],"2022-09-20T16:06:35.814567Z","2024-07-19T09:17:27.477454Z",{"title":631,"slug":632,"summary":633,"seo_title":634,"meta_description":635,"featured_image":636,"tags":637,"categories":639,"customers":641,"products":642,"created":643,"updated":644},"We shut the business for 1 week. Here's what happened.","we-shut-the-business-for-1-week-heres-what-happened","Every August we shut down the business to celebrate 1 week of Hullafest. This is a huge investment for the company, so why do we do it? Here are 4 reasons why Hullafest has been, and will always be, worth it.","We Shut the Business for 1 Week. Here’s What Happened.","Every August we shut down the business to celebrate 1 week of Hullafest. Here are 4 reasons why Hullafest will always be worth it.","https://hullabalook-website.hulla-cdn.com/uploads/blog/FQ2FkeZVQsGbIO5S5jVZ.webp",[638],{"name":464,"slug":465},[640],{"name":464,"slug":465},[],[],"2022-09-20T16:02:35.886476Z","2024-07-19T09:17:27.483432Z",{"title":646,"slug":647,"summary":648,"seo_title":649,"meta_description":650,"featured_image":651,"tags":652,"categories":654,"customers":656,"products":657,"created":658,"updated":659},"How to make PDPs work better for you","hullas-school-of-thought-how-to-make-pdps-work-better-for-you","Let's talk about PDPs. The bad news: visitors who enter your site by landing on a PDP are 72% more likely to bounce vs those landing on other page types. The good news: we're here to help.","Hulla’s School of Thought: How To Make PDPs Work Harder","Let's talk PDPs. The bad news: visitors who land on PDPs are 72% more likely to bounce vs those landing on other pages. The good news: we can help.","https://hullabalook-website.hulla-cdn.com/uploads/blog/QnGS0u34TNiwIivpgzlm.jpg",[653],{"name":313,"slug":314},[655],{"name":313,"slug":314},[73],[348],"2022-08-10T08:48:09.569197Z","2024-07-19T09:17:27.488234Z",[661,665,669,673],{"experience_name":662,"experience_copy":663,"link_to_product_page":664},"Room Creator","The Room Creator experience has proven to increase AOV by 63% on average. Once integrated, shoppers will discover a wide range of your products as they place them into a room setting. All chosen products can then be added to their basket in just one click!","/products/room-creator-moodboard/",{"experience_name":666,"experience_copy":667,"link_to_product_page":668},"AI Category Pages","Hullabalook’s AI Category Pages are a better-performing alternative to traditional PLPs, increasing transactions by 20% on average. When shoppers select attributes on your PLP, our technology reacts instantly to their preferences. Products are always ranked, never filtered out.","/products/ai-category-pages/",{"experience_name":670,"experience_copy":671,"link_to_product_page":672},"Visual Recommendations & Bundles","Drive revenue with recommendations customised to show similar but alternative products, or bundles of products that complement each other, or bundles of products that are inspirational.\nDisplay recommended bundles in VR, 2D scenes, or conventional product grids & carousels.\n","/products/visual-recommendations/",{"experience_name":674,"experience_copy":675,"link_to_product_page":676},"Modular Product Configurator","Increase modular product sales with the Modular Product Configurator & 3D visualization. Shoppers piece modular products together then personalise it. Our tech handles your complex data and displays it in a visual way. Shoppers see which modules are compatible, meaning less returns to process.\n","/products/modular-product-configurator/",1781883237494]