Hullabalook’s technology drives 76% increase in Revenue per User for Dutch furniture retailer, fonQ 

London, 28 July 2021 – Hullabalook’s Stickers technology has driven amazing success for fonQ – the first Dutch Home & Living retailer to offer an interactive digital design tool.

Hullabalook’s technology converts retailers’ products into 2D ‘stickers’, which shoppers can select and move around a blank canvas. Users can explore the full product catalogue, design their space and then checkout with all of their favourite products in one click.

In February 2021 fonQ started testing Hullabalook’s Stickers technology and launched the ‘Styling Tool’. Today, they announced a 76% increase in RpU and their plans to expand the styling tool further.

Hullabalook, who are already working with brands such as MADE.com, Currys and Sofology, have proven that their technology is driving success across all of fonQ’s key financial metrics. 

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“The threshold for online furniture shopping has become lower because any consumer can use the Styling Tool” says Jeroen van Leenen, CX manager at fonQ. The data supports these lowered thresholds. Users who use Hullabalook’s technology convert 22% better than non users, are on the website 97% longer and AOV is increased by 44%

Speaking of their success, Hullabalook Founder, Bryony Elliot commented:

“It’s amazing to see our technology making such a positive impact for our clients. Our mission is to build game-changing technology that every shopper can use and enjoy. These financial results speak for themselves; we are seeing strong performance consistently across all geographies and product categories and look forward to rolling out this solution even more widely in the UK”

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